International Business Strategy: Perspectives on Implementation in Emerging Markets, Raghunath S., Rose Elizabeth L.

Автор: Nicolai J. Foss, Peter G. Klein, Matthew McCaffrey
Название: Austrian perspectives on entrepreneurship, strategy, and organization
ISBN: 1108745806 ISBN-13(EAN): 9781108745802
Издательство: Cambridge Academ
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Цена: 19010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the overlap between `Austrian` economics and management, especially in the fields of entrepreneurship, strategy, and organization studies, where Austrian ideas are thriving. As an introductory survey, the book will appeal equally to researchers, teachers, and students.

Автор: Todorov, Krassimir Akbar, Yusaf H.
Название: Strategic management in emerging markets
ISBN: 1787541665 ISBN-13(EAN): 9781787541665
Издательство: Emerald
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Цена: 65030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
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Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Pehrsson
Название: Strategy in Emerging Markets
ISBN: 0415868262 ISBN-13(EAN): 9780415868266
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.

Автор: Jonah C. Pardillo
Название: International Business Strategy in Emerging Markets
ISBN: 1774076314 ISBN-13(EAN): 9781774076316
Издательство: Mare Nostrum (Eurospan)
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Цена: 146910.00 T
Наличие на складе: Нет в наличии.
Описание: Discusses strategies that are important and being taken up by businesses around the world that help to capitalize developing markets. These business strategies have to be clearly defined for international cooperation and trade and for them to be applicable across borders.

Автор: Christopher Mejia-Argueta, Hugo Tsugunobu Yoshida Yoshizaki, Marina Guimaraes Mattos
Название: Supply Chain Management and Logistics in Emerging Markets: Selected Papers from the 2018 MIT SCALE Latin America Conference
ISBN: 1839093331 ISBN-13(EAN): 9781839093333
Издательство: Emerald
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Цена: 112470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited book presents 18 papers on Supply Chain Management and Logistics in Latin America which emerged from the second SCALE Latin American Conference in 2018. The collection covers a variety of relevant topics in SCM&L for the region, and also addresses its lack of cases and applied examples.

Автор: Verweire Kurt
Название: Strategy Implementation
ISBN: 0415731992 ISBN-13(EAN): 9780415731997
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents new conceptual models and tools to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges.

Автор: Verweire Kurt
Название: Strategy Implementation
ISBN: 0415731984 ISBN-13(EAN): 9780415731980
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents new conceptual models and tools to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges.

Автор: Hinterhuber, Andreas (hinterhuber And Partners, Austria) Liozu, Stephan M.
Название: Pricing strategy implementation
ISBN: 1138332178 ISBN-13(EAN): 9781138332171
Издательство: Taylor&Francis
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Цена: 48990.00 T
Наличие на складе: Нет в наличии.
Описание: Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.

Автор: Hinterhuber, Andreas , Liozu, Stephan M.
Название: Pricing Strategy Implementation
ISBN: 113833216X ISBN-13(EAN): 9781138332164
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.

Автор: Leopold Martin J.
Название: OKR - Strategy Development and Implementation in an Agile Environment: Introduction to the World`s Most Successful Framework for Strategy Execution in
ISBN: 3753406848 ISBN-13(EAN): 9783753406848
Издательство: Неизвестно
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Цена: 47010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What do companies like Google, Uber, Trello, LinkedIN, Huawei, Flixbus or Holiday Check have in common? They all belong to the successful companies that use OKR profitably and for whom OKR makes an important contribution to their corporate success and goal achievement. OKR is a simple, agile approach to setting and implementing strategies in companies that is optimized for complex market situations. Particular attention is paid to not only transferring goals to individual employees in a goal cascade, but also to supporting teams in achieving goals together in synergy in a much more sustainable and secure way than each employee could do alone. OKR is a framework that can be used successfully for any size of organization and works optimally with agile frameworks such as Scrum, Kanban, DevOps and the like. This book concisely and to the point brings the most important information about what OKR is, what advantages and disadvantages it offers, what elements it comprises and how the process model of OKR works. It presents the role of the OKR master and his tasks and shows important aspects for an OKR implementation.

Автор: Sam Dzever; Jacques Jaussaud
Название: Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region
ISBN: 0333691822 ISBN-13(EAN): 9780333691823
Издательство: Springer
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Цена: 125770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world`s most dynamic regions.