Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020, Martinez-Lopez Francisco J., Gбzquez-Abad Juan Carlos, Breugelmans Els
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3030189104 ISBN-13(EAN): 9783030189105 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319201816 ISBN-13(EAN): 9783319201818 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the latest research and recent studies in the field of national brand and private label marketing.
Автор: Mart?nez-L?pez Название: Advances in National Brand and Private Label Marketing ISBN: 3319399454 ISBN-13(EAN): 9783319399454 Издательство: Springer Рейтинг: Цена: 107130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
Автор: Mart?nez-L?pez Название: Advances in National Brand and Private Label Marketing ISBN: 3319920839 ISBN-13(EAN): 9783319920832 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319597000 ISBN-13(EAN): 9783319597003 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
Автор: Yusuf Arslan Название: Improving Marketing Strategies for Private Label Products ISBN: 1799802582 ISBN-13(EAN): 9781799802587 Издательство: Mare Nostrum (Eurospan) Цена: 146910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Автор: Yusuf Arslan Название: Improving Marketing Strategies for Private Label Products ISBN: 1799802574 ISBN-13(EAN): 9781799802570 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 190350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
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Автор: Pain George Название: How to Source Products on Amazon FBA: A Beginners Guide to Sourcing Products to Private Label and Sell on Amazon ISBN: 1922301299 ISBN-13(EAN): 9781922301291 Издательство: Неизвестно Рейтинг: Цена: 42900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Are you getting started with Amazon FBA seller trying to figure out how to source products? Or are you wondering how to make money with Amazon FBA?
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If you're like most people, you're still stuck at your soul-crushing job, barely managing to make ends meet. But because you're not satisfied with where you are, you've tried different methods to make money online, without much success.
You've tried to improve your finances with courses that promise to help you make money online, which turned out to be all bark and no bite and padded with tons of filler to make the course appear valuable.
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If you want to finally say goodbye to hemorrhaging money and discover a fail-proof business model that's guaranteed to make you money, as long as you put in the work, then you've come to the right place.
Amazon FBA is truly one of the best online business models that anyone can use to get started with making profits online.
It's allowed ordinary people without much technical skills and experience to rack up tremendous amounts of cash in little time selling products that are already proven. You can do the same too.
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A step-by-sep breakdown of the costs involved in starting an Amazon FBA business
9 key criteria for selecting a product that sells like crazy
How to create artificial demand for products that have little or no demand
The one big mistake beginners make that result in significant Amazon storage fees - and how you can avoid it
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6 places you can find reliable suppliers
5 ways to evaluate their supplier reliability (one of which will help you avoid potential seizures and litigations)
5 ways to spot shady suppliers
Shipping strategy that will allow you to take advantage of the "holiday rush" in december
How to effectively launch your product and gather reviews
The key characteristics of an attention grabbing image (you need to take advantage of these in your product photos )
3 ways to optimise your Amazon product listings to increase conversions and boost sales
7 simple and effective ways to cross-sell any complementary products you have
How you can take a cue from IKEA's playbook to sell a LOT of complementary products
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