Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities, Rahman Muhammad Sabbir, Zaman Mahmud Habib, Hossain Afnan
Автор: Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain Название: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities ISBN: 1522578919 ISBN-13(EAN): 9781522578918 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 150610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Автор: Chi Maher Название: Influence of Public Policy on Small Social Enterprises: Emerging Research and Opportunities ISBN: 1522527702 ISBN-13(EAN): 9781522527701 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 150610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides in-depth discussion on how social enterprises are reshaping global economies. Highlighting relevant topics that include legal funding, government policies, third-sector enterprises, and procurement procedures, this reference publication is ideal for academics, students, government officials, business managers, and researchers interested in the latest advances in social enterprises.
Автор: Noor Hazlina Ahmad, T. Ramayah, Abdul Halim, Syed Abidur Rahman Название: Handbook of Research on Small and Medium Enterprises in Developing Countries ISBN: 1522521658 ISBN-13(EAN): 9781522521655 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 247630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the latest research on the intentions, performance, and application models of independent firms. Featuring coverage on a broad range of topics such as green IT, entrepreneurial ventures, and social capital, this publication is designed for researchers, academics, and practitioners seeking current research on the different opportunities and challenges in relation to this business sector.
Автор: Joana Coutinho Sousa, Jorge Gaspar Название: Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities ISBN: 1522571558 ISBN-13(EAN): 9781522571551 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 170010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The world is witnessing an increase in innovation both in start-ups and in SMEs, and the implementation of innovation is having a substantial impact on the knowledge of the economy. The ability of human beings to create new knowledge can be defined as a basic skill in a global economy, which involves learning as an essential dynamism of the competition. Following this and considering the need for developing standards and guidelines for innovation, organizations have been working on developing and updating a set of documents to help the innovators and the innovative companies work better.Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). While highlighting topics including business analysis, market research, and intellectual property, this book is ideally designed for market researchers, business professionals, academicians, and students seeking current research on innovative processes and approaches for organizations.
Автор: Milan Vemic Название: Optimal Management Strategies in Small and Medium Enterprises ISBN: 1522519491 ISBN-13(EAN): 9781522519492 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "This book is a key source on the latest innovations in enhancing all main management functions, such as working capital and marketing, and examines how to implement sustainable business management practices. Featuring extensive coverage across a range of relevant perspectives and topics, such as human resources development, market orientation, and knowledge management"--
Автор: Bencsik Andrea Название: Knowledge Management Initiatives and Strategies in Small and Medium Enterprises ISBN: 1522516425 ISBN-13(EAN): 9781522516422 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 194040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources.Knowledge Management Initiatives and Strategies in Small and Medium Enterprises is an authoritative reference source for the latest scholarly material on the management of knowledge resources in smaller-scale enterprises. Highlighting theoretical foundations and real-world applications, this book is ideally designed for professionals, practitioners, researchers, and upper-level students interested in emerging perspectives on knowledge management.
Автор: Klaus North; Gregorio Varvakis Название: Competitive Strategies for Small and Medium Enterprises ISBN: 3319273019 ISBN-13(EAN): 9783319273013 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based on the findings of a 4-yearEuropean and Latin American research project, this book provides a theoreticalframework, practical instruments and cases on how SMEs in diverse economic,social and cultural contexts can develop crisis resilience, increase agility,innovate and thus successfully compete in turbulent times.
Автор: Coutinho Sousa Joana, Gaspar Jorge Название: Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities ISBN: 1522586792 ISBN-13(EAN): 9781522586791 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 112860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). The book highlights a range of topics, including business analysis, market research, and intellectual property.
Автор: Shishir Mishra Название: From Starting Small to Winning Big: The Definitive Digital Marketing Guide for Startup Entrepreneurs ISBN: 1951527828 ISBN-13(EAN): 9781951527822 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.
Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.
The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses.
This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
Автор: Chi Maher Название: Handbook of Research on Value Creation for Small and Micro Social Enterprises ISBN: 1522562982 ISBN-13(EAN): 9781522562986 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 286440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the corporate world, businesses are focused on increasing their revenues but ignore the cries of social and environmental concerns from nearby communities. At the other end of the spectrum, nonprofits seek to help their local communities but are constantly required to create fundraisers without having adequate time to put those collected donations to use. The world needs an industry to combine civic engagement and public service with wealth and value creation to provide self-sustaining opportunities for public services that are sometimes overlooked or ignored.The Handbook of Research on Value Creation for Small and Micro Social Enterprises defines the concept of social enterprise and provides vital insight into the importance of rebalancing, creating, and promoting economic activities that achieve social fairness, cultural fulfillment, and the protection of the environment. While highlighting topics such as marketing strategies, cross-cultural frameworks, and public policy, this publication focuses on empowering rather than controlling sustainable solutions for various communities and consumers. This book is ideally designed for researchers, policymakers, academicians who teach and/or research small and micro social enterprises, and advanced-level students furthering their research exposure to pertinent topics in this field.
Автор: Levinson Jay Conrad Название: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business ISBN: 0618785914 ISBN-13(EAN): 9780618785919 Издательство: HarperCollins USA Цена: 14070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
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