Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics.
Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel's drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new end-of-chapter problems and an update of the chapter content throughout.
Автор: Quirk Thomas J. Название: Excel 2019 for Educational and Psychological Statistics: A Guide to Solving Practical Problems ISBN: 3030392635 ISBN-13(EAN): 9783030392635 Издательство: Springer Цена: 55890.00 T Наличие на складе: Поставка под заказ. Описание: Newly revised to specifically address Microsoft Excel 2019, this book shows the capabilities of Excel in teaching educational and psychological statistics effectively.
Автор: Quirk Thomas J., Cummings Simone M. Название: Excel 2019 for Social Work Statistics: A Guide to Solving Practical Problems ISBN: 3030682560 ISBN-13(EAN): 9783030682569 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Поставка под заказ. Описание: Excel 2019 for Social Work Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.
Автор: Thomas J Quirk; Julie Palmer-Schuyler Название: Excel 2010 for Human Resource Management Statistics ISBN: 331910649X ISBN-13(EAN): 9783319106496 Издательство: Springer Рейтинг: Цена: 37260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first book to show the capabilities of Microsoft Excel to teach human resource management statistics effectively.
Автор: Sandra Hale, Jemina Napier Название: Research Methods in Interpreting: A Practical Resource ISBN: 1441168516 ISBN-13(EAN): 9781441168511 Издательство: Bloomsbury Academic Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first book to deliver a comprehensive guide to research methods in all types of interpreting. It brings together the expertise of two world-recognized scholars in spoken and signed language interpreting to cover the full scope of the discipline. It features questions, prompts and exercises throughout to highlight key concepts, provoke thought and encourage reader interaction. It deals fully with research in both conference and community interpreting, offering a variety of perspectives on both. Core areas such as reading and analyzing research literature, practical issues in research and producing research reports are all covered. This book is an indispensable tool for students and researchers of Interpreting as well as professionals and interpreter trainers.
Автор: Sandra Hale, Jemina Napier Название: Research Methods in Interpreting: A Practical Resource ISBN: 1441147705 ISBN-13(EAN): 9781441147707 Издательство: Bloomsbury Academic Рейтинг: Цена: 158400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first book to deliver a comprehensive guide to research methods in all types of interpreting. It brings together the expertise of two world-recognized scholars in spoken and signed language interpreting to cover the full scope of the discipline. It features questions, prompts and exercises throughout to highlight key concepts, provoke thought and encourage reader interaction. It deals fully with research in both conference and community interpreting, offering a variety of perspectives on both. Core areas such as reading and analyzing research literature, practical issues in research and producing research reports are all covered. This book is an indispensable tool for students and researchers of Interpreting as well as professionals and interpreter trainers.
Автор: Bailey, Catherine (professor In Work And Employment, King`s College London.) Mankin, David (academic Consultant Specializing In Online Learning For Ka Название: Strategic human resource management ISBN: 0198705409 ISBN-13(EAN): 9780198705406 Издательство: Oxford Academ Рейтинг: Цена: 71800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM textbook written in an eminently student-friendly format.
Автор: Boudreau John W., Cascio Wayne F., Fink Alexis A. Название: Investing in People: Financial Impact of Human Resource Initiatives ISBN: 1586446096 ISBN-13(EAN): 9781586446093 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 45590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Draws on state-of-the art practice and research across disciplines including psychology, economics, accounting, and finance to provide HR professionals and leaders with proven guidelines for evaluating key HR initiatives.
Автор: Jenine K. Harris Название: Statistics With R: Solving Problems Using Real-World Data ISBN: 1506388159 ISBN-13(EAN): 9781506388151 Издательство: Sage Publications Рейтинг: Цена: 166850.00 T Наличие на складе: Поставка под заказ. Описание: Drawing on examples from across the social and behavioral sciences, Statistics With R: Solving Problems Using Real-World Data introduces foundational statistics concepts with beginner-friendly R programming in an exploration of the world`s tricky problems faced by the "R Team" characters.
Автор: Hancock Dawson R. Название: Doing Case Study Research: A Practical Guide for Beginning Researchers ISBN: 0807758132 ISBN-13(EAN): 9780807758137 Издательство: Turpin Рейтинг: Цена: 35110.00 T Наличие на складе: Невозможна поставка. Описание: Reflecting recent knowledge and developments in the field, this very practical, easy-to-use guide emphasizes learning how to do case study research—from the first step of deciding whether a case study is the way to go to the last step of verifying and confirming findings before disseminating them. The authors show students how to: determine an appropriate research design; conduct informative interviews; record observations; document analyses; delineate ways to confirm case study findings; describe methods for deriving meaning from data; and communicate their findings. Featuring many new examples, the Third Edition offers step-by-step guidance to help beginning researchers through the stages of planning and implementing a thesis, dissertation, or independent project. This succinct “how-to” guide is an excellent place for anyone to begin doing case study research.
Автор: Ravid, Ruth Название: Practical statistics for educators ISBN: 1475846827 ISBN-13(EAN): 9781475846829 Издательство: NBN International Рейтинг: Цена: 27370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book introduces educational students and practitioners to the use of statistics in education.
Автор: Karen Tracy, Robert T. Craig Название: Grounded Practical Theory: Investigating Communication Problems ISBN: 1516545583 ISBN-13(EAN): 9781516545582 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 50120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Grounded Practical Theory: Investigating Communication Problems provides readers with an introduction to grounded practical theory (GPT), a framework for doing research about the problems people encounter when they engage in particular communicative practices, techniques for managing those problems, and normative ideas for how to communicate wisely in situations that involve tensions and dilemmas.
Readers learn about the philosophy behind GPT and how its application can strengthen and improve existing communication practices. They review a detailed road map and practical examples for conducting GPT research, including how to analyze discourse. They also learn how past researchers have creatively adapted GPT to study and reconstruct a variety of communicative practices. The text compares GPT with other qualitative approaches and offers guidance for how to choose among different methods. The book concludes with considerations of how GPT may be used in the future.
Grounded Practical Theory is an ideal book for graduate-level courses in qualitative methods or communication theory and an excellent resource for practicing communication scholars and researchers.
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