Value in a Digital World: How to Assess Business Models and Measure Value in a Digital World, Lуpez Lubiбn Francisco J., Esteves Josй

Автор: Gupta Sunil
Название: Driving Digital Strategy: A Guide to Reimagining Your Business
ISBN: 163369268X ISBN-13(EAN): 9781633692688
Издательство: INGRAM PUBLISHER SERVICES UK
Рейтинг:
Цена: 32390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Digital transformation is no longer news--it's a necessity.

Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.

The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.

For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.

Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Автор: Laurent Flores
Название: How to Measure Digital Marketing
ISBN: 1137340681 ISBN-13(EAN): 9781137340689
Издательство: Springer
Рейтинг:
Цена: 41920.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Автор: L. Flores
Название: How to Measure Digital Marketing
ISBN: 1349464880 ISBN-13(EAN): 9781349464883
Издательство: Springer
Рейтинг:
Цена: 35390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Автор: Jablonski, Adam , Jablonski, Marek
Название: Digital Business Models
ISBN: 0367338653 ISBN-13(EAN): 9780367338657
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field.

Автор: Chandler Jennifer D.
Название: Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital Economy
ISBN: 3030477967 ISBN-13(EAN): 9783030477967
Издательство: Springer
Рейтинг:
Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines.

Автор: Wirtz Bernd W.
Название: Digital Business Models: Concepts, Models, and the Alphabet Case Study
ISBN: 303013007X ISBN-13(EAN): 9783030130077
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Foundations of Digital Business Models.- The Business Model Concept.- Digital Business.- B2C Digital Business Models: Content.- B2C Digital Business Models: Context.- B2C digital Business Models: Connection.- Hybrid Digital Business Models.- B2B Digital Business Models.- Digital Business Model Innovation.- Google/Alphabet Case Study

Автор: Hall Simon
Название: B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
ISBN: 1789662567 ISBN-13(EAN): 9781789662566
Издательство: Неизвестно
Цена: 156330.00 T
Наличие на складе: Невозможна поставка.
Описание: Hone and perfect your digital marketing skills and learn how to apply them effectively within the B2B marketing sphere, with this practical resource.

Название: Transforming relationship marketing: strategies and business models in the digital age
ISBN: 0367548178 ISBN-13(EAN): 9780367548179
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

Автор: Wirtz Bernd W
Название: Digital Business Models
ISBN: 3030130045 ISBN-13(EAN): 9783030130046
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models.The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy.In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model.Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models.Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
Рейтинг:
Цена: 39590.00 T
Наличие на складе: Поставка под заказ.
Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

Автор: Filipe Mota Pinto, Teresa Guarda
Название: Digital Marketing Strategies and Models for Competitive Business
ISBN: 1799829634 ISBN-13(EAN): 9781799829638
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production.

Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Автор: Filipe Mota Pinto, Teresa Guarda
Название: Digital Marketing Strategies and Models for Competitive Business
ISBN: 1799829642 ISBN-13(EAN): 9781799829645
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 152460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production.

Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.