Great Minds in Entrepreneurship Research: Contributions, Critiques, and Conversations, Gupta Vishal K.
Автор: Lorange Название: From Great to Gone ISBN: 1138279390 ISBN-13(EAN): 9781138279391 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.
Автор: Geetika Jain, Harjit Singh, Shahriar Akter, Alka Munjal, Harpal S. Grewal Название: Handbook of Research on Technological Innovations for Sustainability and Business Growth ISBN: 1522599401 ISBN-13(EAN): 9781522599401 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 201430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Delivers dynamic research on accelerating growth in business through knowledge creation and technological innovations. While highlighting topics such as consumer analytics, international business, and risk assessment, this publication explores a range of techniques adopting and achieving a sustainable competitive advantage in business.
Автор: Giacomo Marzi, Andrea Caputo Название: Responsible Entrepreneurship Education: Emerging Research and Opportunities ISBN: 1522586245 ISBN-13(EAN): 9781522586241 Издательство: Mare Nostrum (Eurospan) Цена: 121970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Entrepreneurship is always evolving, and while some view entrepreneurship as something one is born to do, entrepreneurs should continue their education to improve themselves professionally. Entrepreneurship does not end with the creation of a start-up or in pursuing an already consolidated economic reality; it manifests itself in everyday life. Responsible Entrepreneurship Education: Emerging Research and Opportunities provides innovative insights into educational strategies for the continued preparation of entrepreneurs. The content within this publication examines economic theory, lifelong learning, opportunistic and positive thinking, business creativity, and operations management. It is designed for entrepreneurs, students, business educators, academicians, managers, and researchers.
Автор: Cagica Carvalho Название: Handbook Of Research On Internationalization Of Entrepreneurial Innovation In The Global Economy ISBN: 1466682167 ISBN-13(EAN): 9781466682160 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 325250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Globalization demands the creation of new business approaches to achieve high levels of competitiveness. Cultural differences factor into policies as companies expand their businesses in different countries and seek to collaborate with international entrepreneurs.The Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy brings together research on international business, entrepreneurship, and innovation in order to present a comprehensive publication for business professionals. This volume is an essential reference source for practitioners, academicians, researchers and upper-level students interested in learning about internationalization and innovation in a global market.
This book draws attention to the classic, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and subsequently follow-up research that is being conducted based on these ideas is highlighted, including possible areas of future research. Scholars will embrace this systematic effort to identify and reveal the contribution of classic articles in entrepreneurship research and their impact on subsequent scholarship.
Автор: Maas Gideon, Jones Paul Название: Entrepreneurship Centres: Global Perspectives on Their Contributions to Higher Education Institutions ISBN: 3319838512 ISBN-13(EAN): 9783319838519 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focusing on the role entrepreneurship centres can play within the UK and other countries; With case studies from the UK, Africa, Europe, and Canada, this collection contributes to the debate on whether entrepreneurship centres can and should play an important role in entrepreneurship activities within HEIs.
Автор: Farinha, Ferreira, Smith & Bagch Название: Handbook Of Research On Global Competitive Advantage Through Innovation And Entrepreneurship ISBN: 1466683481 ISBN-13(EAN): 9781466683488 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 364050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success.The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities. With a focus on economic growth in a fast-paced environment, this handbook is a critical reference for business leaders, economists, and students of economic theory.
Автор: Giacomo Marzi, Andrea Caputo Название: Responsible Entrepreneurship Education: Emerging Research and Opportunities ISBN: 1522582894 ISBN-13(EAN): 9781522582892 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Entrepreneurship is always evolving, and while some view entrepreneurship as something one is born to do, entrepreneurs should continue their education to improve themselves professionally. Entrepreneurship does not end with the creation of a start-up or in pursuing an already consolidated economic reality; it manifests itself in everyday life.Responsible Entrepreneurship Education: Emerging Research and Opportunities provides innovative insights into educational strategies for the continued preparation of entrepreneurs. The content within this publication examines economic theory, lifelong learning, opportunistic and positive thinking, business creativity, and operations management. It is designed for entrepreneurs, students, business educators, academicians, managers, and researchers.
Автор: Jan Henrik Gruenhagen, Per Davidsson, Sukanlaya Sawang Название: Returnee Entrepreneurs: A Systematic Literature Review, Thematic Analysis, and Research Agenda ISBN: 1680836641 ISBN-13(EAN): 9781680836646 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 58210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides a systematic and thematic review of research on returnee entrepreneurs. The book offers a repository of research on the phenomenon and traces its emergence and development, identifies main themes to provide a conceptual mapping of the research stream, and identifies avenues for future research and new research approaches.
Автор: Jose Manuel Saiz-Alvarez Название: Handbook of Research on Social Entrepreneurship and Solidarity Economics ISBN: 1522500979 ISBN-13(EAN): 9781522500971 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 223610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focuses on practical experience and theoretical models for popularizing the concept of social entrepreneurship as a critical element of economic growth. The volume emphasizes the ways in which social entrepreneurship benefits developing regions, small and medium enterprises, and low-income communities.
Автор: Ba?ak Ucanok Tan Название: Macro and Micro-Level Issues Surrounding Women in the Workforce: Emerging Research and Opportunities ISBN: 1522591664 ISBN-13(EAN): 9781522591665 Издательство: Mare Nostrum (Eurospan) Цена: 146910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the globalization and growth of world economic markets, the importance of a strong workforce has become paramount to business success. Organizations cannot achieve this global reach unless they intend to tackle issues regarding equality in the workplace. In a time when sustainability and corporate responsibility have become the norm, organizations value the creation of an egalitarian workplace. Macro and Micro-Level Issues Surrounding Women in the Workforce: Emerging Research and Opportunities is a critical scholarly resource that voices issues and challenges faced by women and provides guidance for organizations in developing strategic initiatives to involve women in decision-making processes and improve women's wellbeing in the workplace. The book explores macro (socio-economic) and micro-level (organizational) issues in relation to women's positions at work including occupational segregation, gender pay gap, diversity management, and socio-cultural roles attached to women. It is essential for executives, managers, executive board members, human resources professionals, policymakers, business practitioners, academicians, researchers, corporate professionals, and students.
Автор: Elisabeth T. Pereira, Paola Paoloni Название: Handbook of Research on Women in Management and the Global Labor Market ISBN: 1522591710 ISBN-13(EAN): 9781522591719 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 278130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Existent literature has identified the existence of some differences between men and women entrepreneurs in terms of propensity to innovation, approach to creativity, decision making, resilience, and co-creation. Without properly examining the current inequalities in social-economic structures, it is difficult to examine the results of corporate female leadership. The Handbook of Research on Women in Management and the Global Labor Market is a pivotal reference source that examines the point of convergence among entrepreneurship organizations, relationship, creativity, and culture from a gender perspective, and researches the relation between current inequalities in social-economic structures and organizations in the labor market, education and individual skills, wages, work performance, promotion, and mobility. While highlighting topics such as gender gap, woman empowerment, and gender inequality, this publication is ideally designed for managers, government officials, policymakers, academicians, practitioners, and students.
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