The Rise of Marketing and Market Research, Berghoff H., Scranton P., Spiekermann U.
Автор: Schaps, David M. Название: Handbook for classical research ISBN: 0415425239 ISBN-13(EAN): 9780415425230 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Handbook for Classical Research offers guidance to students needing to learn more about the different fields and subfields of classical research, and its methods and resources.
Автор: Eisenberg Christiane Название: Rise of Market Society in England, 1066-1800 ISBN: 1782382585 ISBN-13(EAN): 9781782382584 Издательство: Berghahn Рейтинг: Цена: 118970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Focusing on England, this study reconstructs the centuries-long process of commercialization that gave birth to the modern market society. It shows how certain types of markets (e.g. those for real estate, labor, capital, and culture) came into being, and how the social relations mediated by markets were formed. The book deals with the creation of institutions like the Bank of England, the Stock Exchange, and Lloyd’s of London, as well as the way the English dealt with the uncertainty and the risks involved in market transactions. Christiane Eisenberg shows that the creation of a market society and modern capitalism in England occurred under circumstances that were utterly different from those on the European continent. In addition, she demonstrates that as a process, the commercialization of business, society, and culture in England did not lead directly to an industrial society, as has previously been suggested, but rather to a service economy.
Автор: Eisenberg, Christiane Название: Rise of market society in england, 1066-1800 ISBN: 1785332171 ISBN-13(EAN): 9781785332173 Издательство: Berghahn Рейтинг: Цена: 27400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Focusing on England, this study reconstructs the centuries-long process of commercialization that gave birth to the modern market society. It shows how certain types of markets (e.g. those for real estate, labor, capital, and culture) came into being, and how the social relations mediated by markets were formed. The book deals with the creation of institutions like the Bank of England, the Stock Exchange, and Lloyd’s of London, as well as the way the English dealt with the uncertainty and the risks involved in market transactions. Christiane Eisenberg shows that the creation of a market society and modern capitalism in England occurred under circumstances that were utterly different from those on the European continent. In addition, she demonstrates that as a process, the commercialization of business, society, and culture in England did not lead directly to an industrial society, as has previously been suggested, but rather to a service economy.
Автор: David W. Gutzke Название: John Pearce and the Rise of the Mass Food Market in London, 1870–1930 ISBN: 3030270947 ISBN-13(EAN): 9783030270940 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had “done more than can be readily recognised to render London a sober city.” By studying Pearce’s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.
Автор: Leving Yuri, Leving Eiiurii Название: Marketing Literature and Posthumous Legacies: The Symbolic Capital of Leonid Andreev and Vladimir Nabokov ISBN: 0739182609 ISBN-13(EAN): 9780739182604 Издательство: Bloomsbury Рейтинг: Цена: 108900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Economic Sanctions are increasingly used as a legal, non-military technique of combating abusers of international peace. However it remains unclear how the success or failure of these sanctions is measured. This book examines the seldom-explored United Nations` economic sanctions deliberation process and exposes systematic problems in the measurement of the success or failure of these sanctions.
Автор: Cox Название: Marketing Sovereign Promises ISBN: 1107140625 ISBN-13(EAN): 9781107140622 Издательство: Cambridge Academ Рейтинг: Цена: 104550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Democracies extract more tax revenue per capita than autocracies. This book addresses the origins of taxation, examining how it can be made compatible with political liberty and economic growth. This study speaks to readers of political economy of development and comparative institutions, and historians of state formation in Europe.
Автор: Arvidsson Название: Marketing Modernity ISBN: 1138880027 ISBN-13(EAN): 9781138880023 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Невозможна поставка. Описание: Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
Автор: Demoor Название: Marketing the Author ISBN: 1403933294 ISBN-13(EAN): 9781403933294 Издательство: Springer Рейтинг: Цена: 107130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing the Author looks at the careers and the writings of a selection of authors writing in the period 1880-1930 (from the fairly unknown Emilia Dilke and Rosamund Watson to literary celebrities like Henry James, James Joyce and Virginia Woolf) who all impersonated identities which they had created for themselves.
Автор: Witkowski Название: A History of American Consumption ISBN: 113893691X ISBN-13(EAN): 9781138936911 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.
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