Transmedia Storytelling and the New Era of Media Convergence in Higher Education, Kalogeras Stavroula

Автор: Kalogeras
Название: Transmedia Storytelling and the New Era of Media Convergence in Higher Education
ISBN: 1137388366 ISBN-13(EAN): 9781137388360
Издательство: Springer
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Цена: 83850.00 T
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Описание: In the age of media convergence, stories have morphed into new forms yet their core purpose remains the same, which is to pass on knowledge and information. This book argues that the inherent interactivity of the internet and the emotional engagement of story can lead to innovative pedagogies in media-rich environments.

Автор: Recep Yilmaz, M. Nur Erdem, Filiz Resuloglu
Название: Handbook of Research on Transmedia Storytelling and Narrative Strategies
ISBN: 1522553576 ISBN-13(EAN): 9781522553571
Издательство: Mare Nostrum (Eurospan)
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Цена: 238390.00 T
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Описание: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling.The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Автор: Bell Christopher E.
Название: Transmedia Harry Potter: Essays on Storytelling Across Platforms
ISBN: 1476673543 ISBN-13(EAN): 9781476673547
Издательство: Mare Nostrum (Eurospan)
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Цена: 44350.00 T
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Описание: While there has been adaptation - books to films, for example - for more than a century, modern technology and media consumption have has expanded the scope of transmediating practices. Nowhere are these more evident than within the Harry Potter universe. This collection of essays explores the range of Potter texts across a variety of media.

Автор: Hancox, Donna
Название: Place and Immersion in Contemporary Transmedia Storytelling
ISBN: 0367222388 ISBN-13(EAN): 9780367222383
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book proposes that the theory and practice of transmedia storytelling must be re-considered from a social impact and community development perspective, and that time has come for a rigorous critique of the limited ways in which it has been commonly represented.

Автор: Mcerlean
Название: Interactive Narratives and Transmedia Storytelling
ISBN: 1138638811 ISBN-13(EAN): 9781138638815
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, VR and AR, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more.Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multi-platform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world. An accompanying eResource includes links to other interactive narrative and transmedia resources and videos.

Автор: McErlean Kelly
Название: Interactive Narratives and Transmedia Storytelling
ISBN: 113863882X ISBN-13(EAN): 9781138638822
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, VR and AR, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more.Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multi-platform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world. An accompanying eResource includes links to other interactive narrative and transmedia resources and videos.

Название: Transmedia Storytelling in East Asia
ISBN: 0367246538 ISBN-13(EAN): 9780367246532
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.

Автор: Weedon Alexis
Название: The Origins of Transmedia Storytelling in Early Twentieth Century Adaptation
ISBN: 3030724751 ISBN-13(EAN): 9783030724757
Издательство: Springer
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Цена: 65210.00 T
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Описание: This book explores the significance of professional writers and their role in developing British storytelling in the 1920s and 1930s, and their influence on the poetics of today`s transmedia storytelling. The book explores the contribution of four British authors, household names in their day, who adapted work for film, television and radio.

Автор: Freeman, Matthew
Название: Historicising Transmedia Storytelling
ISBN: 0367884712 ISBN-13(EAN): 9780367884710
Издательство: Taylor&Francis
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Цена: 42870.00 T
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Описание: Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.

Автор: Gambarato, Renira Rampazzo , Alzamora, Geane Carv
Название: Theory, Development, and Strategy in Transmedia Storytelling
ISBN: 0367343045 ISBN-13(EAN): 9780367343040
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.

Автор: Carol Vernallis, Holly Rogers, Lisa Perrott
Название: Transmedia Directors: Music/Sound/Image
ISBN: 1501341006 ISBN-13(EAN): 9781501341007
Издательство: Bloomsbury Academic
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Цена: 34840.00 T
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Описание:

Transmedia Directors focuses on artist-practitioners who work across media, platforms, and disciplines, including film, television, music video, commercials, and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices - through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly), the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today's digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics, and world-building.
Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners' collaborative processes as well as strategies for composition, representation, subversion, and resistance.

Автор: Anastasia Salter, Mel Stanfill
Название: A Portrait of the Auteur as Fanboy: The Construction of Authorship in Transmedia Franchises
ISBN: 1496830474 ISBN-13(EAN): 9781496830470
Издательство: Mare Nostrum (Eurospan)
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Цена: 29260.00 T
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Описание: Increasingly over the past decade, fan credentials on the part of writers, directors, and producers have come to be seen as a guarantee of quality media making - the "fanboy auteur". Figures like Joss Whedon are both one of "us" and one of "them". This is a strategy of marketing and branding - it is a claim from the auteur himself or industry PR machines that the presence of an auteur who is also a fan means the product is worth consuming. Such claims that fan credentials guarantee quality are often contested, with fans and critics alike rejecting various auteur figures as the true leader of their respective franchises. That split, between assertions of fan and auteur status and acceptance (or not) of that status, is key to unravelling the fan auteur.In A Portrait of the Auteur as Fanboy: The Construction of Authorship in Transmedia Franchises, authors Anastasia Salter and Mel Stanfill examine this phenomenon through a series of case studies featuring fanboys. The volume discusses both popular fanboys, such as J.J. Abrams, Kevin Smith, and Joss Whedon, as well as fangirls like J.K. Rowling, E.L. James, and Patty Jenkins, and dissects how the fanboy-fangirl auteur dichotomy is constructed and defended by popular media and fans in online spaces, and how this discourse has played in maintaining the exclusionary status quo of geek culture. This book is particularly timely given current discourse, including such incidents as the controversy surrounding Joss Whedon's so-called feminism, the publication of Harry Potter and the Cursed Child, and contestation over authorial voices in the DC cinematic universe, as well as broader conversations about toxic masculinity and sexual harassment in Hollywood.