Strategic Marketing and Innovation for Indian Msmes, Srinivasan R., Lohith C. P.

Автор: R. Srinivasan; C.P. Lohith
Название: Strategic Marketing and Innovation for Indian MSMEs
ISBN: 981103589X ISBN-13(EAN): 9789811035890
Издательство: Springer
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Цена: 83850.00 T
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Описание: This book investigates how strategic marketing is influencing organizations` innovation performance.

Автор: Altaf Nufazil, Shah Farooq Ahmad
Название: Capital Structure Dynamics in Indian Msmes
ISBN: 9813342757 ISBN-13(EAN): 9789813342750
Издательство: Springer
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Altaf and Shah in this book assess the financing pattern of Indian MSMEs, response of capital structure determinants to different macroeconomic states, links between working capital and capital structure, cash flow volatility and capital structure and also the impact of credit risk on capital structure and firm performance relationship.

Автор: Ugesh A. Joseph
Название: The `Made in Germany` Champion Brands: Nation Branding, Innovation and World Export Leadership
ISBN: 1409466469 ISBN-13(EAN): 9781409466468
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Невозможна поставка.
Описание: Germany`s economic miracle is a widely-known phenomenon and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The `Made in Germany` Champion Brands, Ugesh Joseph provides an extensively researched.

Автор: Czarnota, Jedrzej (trilateral Research Ltd, Uk)
Название: Co-creation, innovation and new service development
ISBN: 1138636592 ISBN-13(EAN): 9781138636590
Издательство: Taylor&Francis
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Цена: 163330.00 T
Наличие на складе: Невозможна поставка.
Описание: This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.

Автор: Ping Li Peter
Название: Disruptive Innovation in Chinese and Indian Businesses: The Strategic Implications for Local Entrepreneurs and Global Incumbents
ISBN: 1138851949 ISBN-13(EAN): 9781138851948
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the rapid development of China and India as new economic powers in global competition, an obvious question is whether these emerging economies are great opportunities or threats. Whilst answers are bound to differ depending on one’s perspective, it is increasingly clear that more local firms, especially local entrepreneurs, from these emerging economies will play a more critical role in global competition by becoming challengers to global incumbents. Indeed, the fact that the majority of their populations are at the bottom of the pyramid, and thus cannot afford products designed for the developed markets, has made these emerging economies fertile ground for developing and applying disruptive innovations. A novel mix of key attributes distinctive from those of established technologies or business models, disruptive innovations are typically inferior, yet affordable and "good-enough" products or services, which originate in lower-end market segments, but later move up to compete with those provided by incumbent firms. This book sheds new light on disruptive innovations both from and for the bottom of the pyramid in China and India, from the point of view of local entrepreneurs and international firms seeking to operate their businesses there. It covers both the theoretical and practical implications of disruptive innovation using conceptual frameworks alongside detailed case studies, whilst also providing a comparison of conditions and strategic options in India and China. Further, unlike existing studies, this book focuses on the neglected perspective of local challengers as the primary players, and in doing so reveals the extent to which the future landscape of global competition may be shaped by disruptive innovation, as well as its capacity to make the world "flatter" and more sustainable. This unique book will be valuable to both scholars and practitioners interested in disruptive innovation and those working in the fields of Asian studies, international business, economics and globalization.

Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama
Название: Tourism Innovation: Technology, Sustainability and Creativity
ISBN: 0367077892 ISBN-13(EAN): 9780367077891
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.

Автор: Das
Название: Strategic Alliances For Innovation And R&D
ISBN: 1623966221 ISBN-13(EAN): 9781623966225
Издательство: Mare Nostrum (Eurospan)
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Цена: 50820.00 T
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Описание: Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.Strategic Alliances for Innovation and R&D contains contributions by leading scholars in the field of strategic alliance research. The 11 chapters in this volume cover a number of significant topics that encompass innovation and R&D through strategic alliances. The chapter topics cover both the broader issues, such as the governance of high-tech alliances, knowledge flows in innovation clusters, co-innovation, and incomplete contracting, and the more focused problems of inexperienced firms in R&D consortia, new product development, and managing alliance portfolio evolution in service innovation. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the role of strategic alliances in the pursuit of innovation and R&D.

Название: Business models for strategic innovation
ISBN: 081536721X ISBN-13(EAN): 9780815367215
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and individually and collectively underpin innovation in business management, in order to explore/exploit business opportunities and/or offset business risks.

Автор: Kluge, Philipp Nikolaus
Название: Marketing luxury goods online
ISBN: 3631678657 ISBN-13(EAN): 9783631678657
Издательство: Peter Lang
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Цена: 85530.00 T
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Описание:

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

Название: Innovation and strategy
ISBN: 1787548295 ISBN-13(EAN): 9781787548299
Издательство: Emerald
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Цена: 124670.00 T
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Описание: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Автор: P. Levy; Mihael Junkar
Название: Technosophy: Strategic Approaches to the Assessment and Management of Manufacturing Technology Innovation
ISBN: 9048159113 ISBN-13(EAN): 9789048159116
Издательство: Springer
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Цена: 158380.00 T
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Описание: Proceedings of the NATO Advanced Research Workshop on the Strategic Approaches to the Assessment and Management of Manufacturing Technology Innovation, Bled, Slovenia, June 3-5, 1997

Автор: Liu Rui
Название: China`s Economic Development Strategies: Transformation And Innovation
ISBN: 9811205604 ISBN-13(EAN): 9789811205606
Издательство: World Scientific Publishing
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Цена: 116160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: China is a powerful engine of the global economy and the country's rise is undoubtedly the outcome of its protracted campaign of designing and implementing national development strategies since the founding of the People's Republic of China in 1949. This book reviews the transformation and innovation of China's economic development strategies, especially Deng Xiaoping's Three-Step strategy and Xi Jinping's internal and external strategies. By introducing the concept of strategic paradigm, it analyzes the theoretical basis of myriads of economic development strategies and predicts China's choice. With the evolutionary process and the outstanding problems in national development planning as the main thread, it discusses the improvement of the national planning system, specifically of the national overall planning system, the regional planning system, the interplay and conflict between regional planning. It also studies the reform of city-county planning system, major function-oriented zones (MFOZs) and planning legislation and institutionalization. It also attempts to put forward proposals to coordinate the interests of planning departments and make different types of planning at different administrative levels compatible.