Consumer Voice: The Democratization of Consumption Markets in the Digital Age, Kucuk S. Umit
Название: Motherhoods, markets and consumption ISBN: 1138206105 ISBN-13(EAN): 9781138206106 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.
Автор: Francks Penelope, Hunter J. Название: The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000 ISBN: 1349324132 ISBN-13(EAN): 9781349324132 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the `consumer revolution` in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.
Автор: Ingrid M. Martin, David W. Stewart Название: The Impact of Risk Communication on Consumption and Consumer Well-Being ISBN: 1680835726 ISBN-13(EAN): 9781680835724 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 76690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores how consumers think about and respond to risk through their consumption behaviours. The authors extend prior reviews through an explicit discussion of the philosophical foundations of risk communication and management and the implications of specific foundations for communication and policy decisions.
Название: Consumption and Spirituality ISBN: 1138224537 ISBN-13(EAN): 9781138224537 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane.
The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined as a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.
Автор: Gupta Karnika, Singh Narendra Название: Consumption Behaviour and Social Responsibility: A Consumer Research Approach ISBN: 9811530041 ISBN-13(EAN): 9789811530043 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of `consumption behaviour` and `social responsibility`.
Автор: Soler, Cecilia Название: Stress, affluence and sustainable consumption ISBN: 1138040754 ISBN-13(EAN): 9781138040755 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Even though most of us know that novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why? This book discusses sustainable consumption from a stress perspective, helping to understand the sustainability related consumption challenges that we face today.
Автор: Wided Batat Название: Food and Experiential Marketing: Pleasure, Wellbeing and Consumption ISBN: 081539635X ISBN-13(EAN): 9780815396352 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
Название: Digitalizing consumption ISBN: 1138124893 ISBN-13(EAN): 9781138124899 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These "market devices" are significant in that they are not only consumed but are also increasingly used by consumers to consume.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Bringing together contributions from international and interdisciplinary scholars, this coherent and insightful collection studies how the shaping of product markets are deeply intertwined and mediated by different market devices.
Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Автор: Palmatier Название: Relationship Marketing in the Digital Age ISBN: 1138310026 ISBN-13(EAN): 9781138310025 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Автор: Aliakbar Jafari, Ozlem Sandikci Название: Islam, Marketing and Consumption: Critical Perspectives on the Intersections ISBN: 0367279215 ISBN-13(EAN): 9780367279219 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
Автор: Subramanian Senthilkannan Muthu Название: Consumer Behaviour and Sustainable Fashion Consumption ISBN: 981134597X ISBN-13(EAN): 9789811345975 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Название: Islam, marketing and consumption ISBN: 0415746949 ISBN-13(EAN): 9780415746946 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
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