Business Project Management and Marketing: Mastering Business Markets, Kleinaltenkamp Michael, Plinke Wulff, Geiger Ingmar
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Parker Geoffrey G., Van Alstyne Marshall W., Choud Название: Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You ISBN: 0393354350 ISBN-13(EAN): 9780393354355 Издательство: Wiley Рейтинг: Цена: 15830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: Romaniuk Jenni, Sharp Byron Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands ISBN: 0195596269 ISBN-13(EAN): 9780195596267 Издательство: Oxford Academ Рейтинг: Цена: 26390.00 T Наличие на складе: Невозможна поставка. Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
Автор: Edwards Martin, Edwards Kirsten Название: Predictive HR Analytics: Mastering the HR Metric, 2 ed. ISBN: 0749484446 ISBN-13(EAN): 9780749484446 Издательство: Kogan Page Рейтинг: Цена: 67750.00 T Наличие на складе: Нет в наличии. Описание: Confidently use predictive analytic and statistical techniques to identify key relationships and trends in HR-related data to aid strategic organizational decision-making.
Автор: Taylor Eric II, Riklan David Название: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing ISBN: 0470888415 ISBN-13(EAN): 9780470888414 Издательство: Wiley Рейтинг: Цена: 14770.00 T Наличие на складе: Поставка под заказ. Описание: Marketing has become more competitive and ubiquitous than ever before. In this current economic climate, entrepreneurs and small to mid-size businesses have been driven to look for alternative ways to market their products and services effectively and cost-efficiently. At the same time, the Internet has provided them the opportunity to challenge the Fortune 500s. Mastering the World of Marketing is the definitive marketing resource every business needs to survive and thrive. This desk-top, insanely value-packed, comprehensive book provides the best marketing strategies, tactics, tips, and advice from more than 50 of the top marketers in the world. There are millions of ways to go-to market. Businesses have an unlimited choice of strategies and philosophies they can implement to generate leads, create brand recognition, and capture new customers. Mastering the World of Marketing covers marketing techniques that can accommodate any organizations marketing budget, including: networking, word of mouth marketing, customer referrals, yellow page directories, television, radio, outdoor (roadside billboards), print, email marketing, internet marketing, social media marketing, public relations and advertising. Contributors include: Peter Shankman, Seth Godin, Chris Brogan, Jack Trout, Yanik Silver, Jay Abraham, Joe Calloway, Peter Lencioni, Guy Kawasaki, Dan Lok, Gary Vaynercuk, Dan Kennedy, Regis McKenna, Robert Cialdini, Joel Comm, David Meerman Scott, Jay Conrad Levinson, Mark Jeffrey, John Andrew Davis, Michael Masterson, Anne Libera, John Arnold, Peter Fisk, Sam Richter, John J. Burnett, Joel Greenblatt, Robert F. Hartley, John L. Mariotti, Chris Treadaway, Mari Smith, David A. Aaker, Philip Kotler, John Grant, Bob Burg, Larry Weber, Richard Rosen, Don Sexton, Mark Joyner, Tom Antion, Adam Richardson, Scott Stratten, Ken Evoy, Mark Victor Hansen, Lon Safko, John Jantsch, Al Reis, Joe Vitale, Michel Fortin, W. Chan Kim, Renee Mauborgne, and Alexander Chernev.
Название: Mastering market analytics ISBN: 178714836X ISBN-13(EAN): 9781787148369 Издательство: Emerald Рейтинг: Цена: 117890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Название: Mastering market analytics ISBN: 1838679308 ISBN-13(EAN): 9781838679309 Издательство: Emerald Рейтинг: Цена: 52840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Автор: Murdock Toby, Randolph Zoл Название: Mastering One Voice: A Marketing Fable and Field Guide to Content Operations ISBN: 1937985482 ISBN-13(EAN): 9781937985486 Издательство: Неизвестно Рейтинг: Цена: 9190.00 T Наличие на складе: Невозможна поставка. Описание: A practical field guide for your journey to impactful content operations. Capitalize on the biggest opportunity facing modern marketing teams: To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content.
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Or start your stream of passive income from the comfort of your own home?
Everyone in the world is using social media these days, that means every single day there is a new opportunity for someone to hear about your product.
And even better, this bundle will also teach you how to make money while you sleep with passive income.
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This two-book bundle contains everything that you need to know about getting into social media marketing and how to make your own passive income business a success.
In this book, you will learn how-to:
- Set up compelling, engaging ads across a variety of platforms
- How blogging can expand your business
- How to take full advantage of Facebook, Instagram, YouTube
- Setup your brand the right way and become an Influencer
- How to set up Dropshipping, eBay sales and Shopify account
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- How to use Social Media and Content marketing to boost your business
and scale-up
- How to make multiple streams of passive income
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Social media marketing often overlooked, but it is the most straightforward kind of advertising for small businesses to get started. It's also the most engaging as it allows you to interact with your customers directly.
If you are serious about learning how to get into social media marketing and or turn your passive income dreams into a reality, then you need to get this book today
Автор: Hakan Hakansson Название: Rethinking Marketing: Developing a New Understanding of Markets ISBN: 0470021470 ISBN-13(EAN): 9780470021477 Издательство: Wiley Рейтинг: Цена: 60140.00 T Наличие на складе: Невозможна поставка. Описание: Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US.
Do you want to learn how to use social media marketing to take your business to the next level?
Or start your stream of passive income from the comfort of your own home?
Everyone in the world is using social media these days, that means every single day there is a new opportunity for someone to hear about your product.
And even better, this bundle will also teach you how to make money while you sleep with passive income.
You'll learn step by step how to set up your passive income streams so that you can work from home, or anywhere in the world you choose.
This two-book bundle contains everything that you need to know about getting into social media marketing and how to make your own passive income business a success.
In this book, you will learn how-to:
- Set up compelling, engaging ads across a variety of platforms
- How blogging can expand your business
- How to take full advantage of Facebook, Instagram, YouTube
- Setup your brand the right way and become an Influencer
- How to set up Dropshipping, eBay sales and Shopify account
- How passive income works and why everyone should have it
- How to use Social Media and Content marketing to boost your business
and scale-up
- How to make multiple streams of passive income
- And so much more
Social media marketing often overlooked, but it is the most straightforward kind of advertising for small businesses to get started. It's also the most engaging as it allows you to interact with your customers directly.
If you are serious about learning how to get into social media marketing and or turn your passive income dreams into a reality, then you need to get this book today
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