The Demand for International Football Telecasts in the United States, Nalbantis Georgios, Pawlowski Tim
Автор: Georgios Nalbantis; Tim Pawlowski Название: The Demand for International Football Telecasts in the United States ISBN: 331948074X ISBN-13(EAN): 9783319480749 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chapter 1: Introduction.- Chapter 2: The football broadcast market in the USA.- Chapter 3: State of research.- Chapter 4: Data.- Chapter 5: Results.- Chapter 6: Discussion and conclusion.
Автор: Jesse Berrett Название: Pigskin Nation: How the NFL Remade American Politics ISBN: 0252041704 ISBN-13(EAN): 9780252041709 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 104500.00 T Наличие на складе: Невозможна поставка. Описание:
Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America—and became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent new politics that in essence became pro football. Governing, entertainment, news, elections, celebrity--all put aside old loyalties to pursue the mass audience captured by the NFL's alchemy of presentation, television, and high-stepping style. An invigorating appraisal of a dynamic era, Pigskin Nation reveals how pro football created the template for a future that became our present.
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