Alexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging.
The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.
Автор: Lennard, Diane (new York University, Usa) Название: Strategic communication at work ISBN: 1138714623 ISBN-13(EAN): 9781138714625 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Communication at Work presents a holistic framework based on identifying a desired outcome and aligning all communication behavior to achieve success through expressing ideas congruently, interacting purposefully, connecting with others, and enhancing credibility.
Автор: Susan Friedmann Название: Meeting & Event Planning For Dummies ISBN: 0764538594 ISBN-13(EAN): 9780764538599 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Поставка под заказ. Описание: How to create effective and exciting business events from huge trade shows to power meetings? Filled with tips on how to keep events on time and on budget, this guide gives readers counsel about the fine print of event planning from contracts and insurance, to zoning and liquor licenses, to dealing with volunteers and union workers.
Автор: Miner Jeremy T., Ball Kelly C. Название: Proposal Planning & Writing, 6th Edition ISBN: 1440863342 ISBN-13(EAN): 9781440863349 Издательство: Bloomsbury Рейтинг: Цена: 55440.00 T Наличие на складе: Невозможна поставка. Описание:
Grantseeking is always a competitive process. As organizational needs outstrip resources, groups turn to grants as a means of strengthening their financial footing while pursuing their missions. This book draws on the authors' three decades of grantseeking experiences in writing successful proposals, conducting grant workshops nationwide, reviewing government and foundation proposals, and critiquing application guidelines for grantmakers to lead readers through the process of planning and writing successful proposals.
The authors first provide practical strategies for project planning, including identifying sponsors, matching grantseeker needs to sponsor priorities, and qualifying prospects through pre-proposal contacts. The authors then guide users systematically through proposal writing, including introducing a template for letter proposals to private foundations and corporations, describing the primary elements of government proposals, and providing tips for constructing a realistic budget. This advice as well as the key questions to answer before you begin writing; actual proposals that were declined, with rejection reasons; and complete sample letter proposals comprised in this volume will help both beginning and experienced grantseekers to better plan and develop fundable projects.
Автор: Elena Alcalde Penalver, Alexandra Santamaria Urbieta Название: Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities ISBN: 179980142X ISBN-13(EAN): 9781799801429 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 147840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives.
Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Автор: Elena Alcalde Penalver, Alexandra Santamaria Urbieta Название: Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities ISBN: 1799801489 ISBN-13(EAN): 9781799801481 Издательство: Mare Nostrum (Eurospan) Цена: 121970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Автор: Jonasson Название: Project: Communication ISBN: 1138338656 ISBN-13(EAN): 9781138338654 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: All teamwork is grounded on effective communication. Project Communication enables project managers, leaders of project teams and team members to get their ideas heard, facilitate effective teamwork, create a culture of openness and creative thinking--in short, a culture of effective communication within their team.
Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.
Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.
This book is a must read for event professionals, CMOs, sales or procurement executives--for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization.
Автор: Miner Jeremy T., Ball-Stahl Kelly C. Название: Models of Proposal Planning & Writing ISBN: 1440833893 ISBN-13(EAN): 9781440833892 Издательство: Bloomsbury Цена: 60390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world. It explains how and why to approach both public and private sponsors with not just information, but persuasion, for the best chance for success.
Автор: Clippinger Dorinda Название: Planning and Organizing Business Reports: Written, Oral, and Research-Based ISBN: 1631574132 ISBN-13(EAN): 9781631574139 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book emphasizes the importance of planning reports to ensure they do what you, the writer or presenter, want them to do. Inside, the reader will discover useful information to make reports more effective, including: the steps involved to plan written and oral report presentations for individuals as well as teams, models for ethical reporting, exclusive tips for preparing webinars, well-thought out steps for preparing a research proposal, and so much more. Numerous examples, helpful illustrations, and a concise writing style let you acquire vital information rapidly, and each chapter ends with a convenient checklist. In Planning and Organizing Business Reports, you have a how-to guide for the various types of reports you will need to generate throughout your career!
Автор: Brunilde Sans?; Patrick Soriano Название: Telecommunications Network Planning ISBN: 0792383974 ISBN-13(EAN): 9780792383970 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Covering some new and still challenging older problems which arise in the planning of telecommunication networks, this book examines the necessary optimization of the planning process in a competitive field. Network design and wireless and mobile networks are among the topics covered.
Автор: Weissinger Название: A Guide to Successful Meeting Planning ISBN: 0471545236 ISBN-13(EAN): 9780471545231 Издательство: Wiley Рейтинг: Цена: 97140.00 T Наличие на складе: Поставка под заказ. Описание: Provides detailed coverage of the meeting and convention industry and careers available in it, types of meetings, how to plan programs, selecting sites, preparation of meeting materials, the management of reservations and registration, food and beverage, transportation and more.
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