Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes, Raggiotto Francesco
Автор: Raggiotto Francesco Название: Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes ISBN: 303040126X ISBN-13(EAN): 9783030401269 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
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