Автор: Romaniuk Jenni, Sharp Byron Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands ISBN: 0195596269 ISBN-13(EAN): 9780195596267 Издательство: Oxford Academ Рейтинг: Цена: 26390.00 T Наличие на складе: Невозможна поставка. Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
Автор: Ashok Karad Название: Clinical Orthodontics: Current Concepts, Goals and Mechanics, 2nd Edition ISBN: 8131237397 ISBN-13(EAN): 9788131237397 Издательство: Elsevier India Рейтинг: Цена: 108510.00 T Наличие на складе: Нет в наличии. Описание: Clinical Orthodontics: Current Concepts, Goals and Mechanics, now in its second edition, focuses on the clinical aspects of art and science of orthodontics. The book primarily centres around contemporary treatment principles and techniques, and redefines orthodontic treatment goals in accordance with the current understanding of the science. Newer treatment methods are highlighted with unbiased treatment approach to produce high-quality results.
Revised and updated chapters covering important areas of the subject Each chapter is supported by well-documented clinical cases and high-quality illustrations for better understanding Exclusive chapters include: Digital Imaging in Orthodontics, Interdisciplinary Orthodontics, Excellence in Finishing, Functional Occlusion Goals in Orthodontics, Lingual Orthodontics, Role of Skeletal Anchorage in Modern Orthodontics, Optimizing Orthodontic Treatment, and Management of an Orthodontic Practice Chapter contributions by a dynamic group of leading world-class clinicians, researchers, teachers and authors, delivering cutting-edge information Craniofacial Growth: A Clinical Perspective Role of Skeletal Anchorage in Modern Orthodontics Optimizing Orthodontic Treatment
Автор: Basile, Angelo Название: Current Trends and Future Developments on (Bio-) Membranes ISBN: 0128135492 ISBN-13(EAN): 9780128135495 Издательство: Elsevier Science Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Current Trends and Future Developments on (Bio-) Membranes: Photocatalytic Membranes and Photocatalytic Membrane Reactors offers a comprehensive review on the state-of-the-art in the area of PMs and PMRs. The book gives an overview of the basis of photocatalysis and membrane separation and the basic aspects of photocatalytic membranes and photocatalytic membrane reactors, along with their applications, modeling, and the economic aspects of PMs and PMRs. The book addresses the main issues associated with PMRs design and tries to predict how long it will be before laboratory scale models can be scaled to the PMR industry.
Reviews new hybrid separation techniques based on photocatalysis and membranes
Offers a detailed description of the various photocatalytic membrane reactors and their function
Includes new membrane based separation techniques for the removal of emerging contaminants from water, such as pharmaceutical and personal care products
Discusses numerous reactor configurations and various membrane materials for photocatalytic membranes
Includes the modeling and economic aspects of various processes
Автор: Czaja Sara J., Sharit Joseph, James Jacquelyn B. Название: Current and Emerging Trends in Aging and Work ISBN: 3030241378 ISBN-13(EAN): 9783030241377 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Section 1: Current Employment Patterns and Demographics Chapter 1. Demographics of Older Workers: Sara J. Czaja Chapter 2. Workplace Aging and Jobs in the 21st Century: Margaret Beier Chapter 3. Leveraging Ageing Workforce and Age Diversity to Achieve Organizational Goals: A Human Resource Management Perspective: Mo Wang Chapter 4. Silver Work Index: Merging the German and the U.S. Perspectives: Jurgen Deller Section 2: Policy Issues and An Aging Workforce Chapter 5: Taking a New Look at Older Workers & Age Discrimination: Cathy Ventrell-Monsees Chapter 6: Extended Working Lives: Feasible & Desirable for All? David Lain Chapter 7: The Retirement Income Security Outlook for Older Workers: Causes for Concern and Reasons for Optimism: Kevin Cahill Chapter 8: Programs and Policies to Support Older Workers: Richard Johnson Chapter 9. Employment Discrimination Against Older Women & the Ineffectiveness of the Age Discrimination in Employment Act: Patrick Button Section 3: Work Performance Issues Chapter 10. A Human Factors Engineering Perspective to Aging and Work: Joseph Sharit Chapter 11. Work Motivation and Employment Goals in Later Adulthood: Ruth Kanfer Chapter 12. Older Adults and Skill Acquisition: Neil Charness Chapter 13. Training Older Workers: Pathways and Pitfalls: Harvey Sterns Section 4: Trends in Jobs and Work Patterns Chapter 14. Preferred Retirement Styles: Continuity or Change? Kene Henkens Chapter 15. Older Workers Employed in Low-Wage Jobs: The State of Knowledge and Setting a Research Agenda: Jennifer Swanberg Chapter 16. Insights from the Science of Teamwork: What Matters in Practice: Eduardo Salas Chapter 17. Difficult Adjustments: Older Workers and the Contemporary Labor Market: Karl Van Horn Chapter 18. All the Live-Long Day: The New Face of Retirement: Jacquelyn James Section 5: Health and Wellness Issues Chapter 19. Balancing Work and Caregiving: Richard Schulz Chapter 20. Predictors of Disability Among Older Workers: Risk Factors and the Prospects for Prevention and Control: Robert Wallace Chapter 21. Creating Age-Friendly Workplaces: An Occupational Health Perspective: Jim Grosch
Автор: Czaja Название: Current and Emerging Trends in Aging and Work ISBN: 3030241343 ISBN-13(EAN): 9783030241346 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Section 1: Current Employment Patterns and Demographics Chapter 1. Demographics of Older Workers: Sara J. Czaja Chapter 2. Workplace Aging and Jobs in the 21st Century: Margaret Beier Chapter 3. Leveraging Ageing Workforce and Age Diversity to Achieve Organizational Goals: A Human Resource Management Perspective: Mo Wang Chapter 4. Silver Work Index: Merging the German and the U.S. Perspectives: Jurgen Deller Section 2: Policy Issues and An Aging Workforce Chapter 5: Taking a New Look at Older Workers & Age Discrimination: Cathy Ventrell-Monsees Chapter 6: Extended Working Lives: Feasible & Desirable for All? David Lain Chapter 7: The Retirement Income Security Outlook for Older Workers: Causes for Concern and Reasons for Optimism: Kevin Cahill Chapter 8: Programs and Policies to Support Older Workers: Richard Johnson Chapter 9. Employment Discrimination Against Older Women & the Ineffectiveness of the Age Discrimination in Employment Act: Patrick Button Section 3: Work Performance Issues Chapter 10. A Human Factors Engineering Perspective to Aging and Work: Joseph Sharit Chapter 11. Work Motivation and Employment Goals in Later Adulthood: Ruth Kanfer Chapter 12. Older Adults and Skill Acquisition: Neil Charness Chapter 13. Training Older Workers: Pathways and Pitfalls: Harvey Sterns Section 4: Trends in Jobs and Work Patterns Chapter 14. Preferred Retirement Styles: Continuity or Change? Kene Henkens Chapter 15. Older Workers Employed in Low-Wage Jobs: The State of Knowledge and Setting a Research Agenda: Jennifer Swanberg Chapter 16. Insights from the Science of Teamwork: What Matters in Practice: Eduardo Salas Chapter 17. Difficult Adjustments: Older Workers and the Contemporary Labor Market: Karl Van Horn Chapter 18. All the Live-Long Day: The New Face of Retirement: Jacquelyn James Section 5: Health and Wellness Issues Chapter 19. Balancing Work and Caregiving: Richard Schulz Chapter 20. Predictors of Disability Among Older Workers: Risk Factors and the Prospects for Prevention and Control: Robert Wallace Chapter 21. Creating Age-Friendly Workplaces: An Occupational Health Perspective: Jim Grosch
Автор: Roberto A. Valdeon Название: Chinese Translation Studies in the 21st Century: Current trends and emerging perspectives ISBN: 0415439302 ISBN-13(EAN): 9780415439305 Издательство: Taylor&Francis Рейтинг: Цена: 91870.00 T Наличие на складе: Невозможна поставка. Описание: Chinese Translation Studies in the 21st Century, which presents a selection of some of the best articles published in the journal Perspectives in a five-year period (2012-2017), highlights the vitality of Translation Studies as a profession and as a field of enquiry in China. As the country has gradually opened up to the West, translation academic programmes have burgeoned to cater for the needs of Chinese corporations and political institutions. The book is divided into four sections, in which authors explore theoretical and conceptual issues (such as the connection between translation and adaptation, multimodality, and the nature of norms), audiovisual translation (including studies on news translation and the translation of children’s movies), bibliographies and bibliometrics (to assess, for example, the international visibility of Chinese scholars), and interpreting (analyzing pauses in simultaneous interpreting and sign language among other aspects). The book brings together well-established authors and younger scholars from universities in mainland China, Hong Kong, Macao and Taiwan.
Автор: Gordon Greg Paterson Название: Uk oil and gas law: current practice and emerging trends ISBN: 1474420184 ISBN-13(EAN): 9781474420181 Издательство: Bloomsbury Academic Рейтинг: Цена: 128830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In recent years, a great deal has changed in the oil and gas industry, from legal and regulatory change to falling oil prices. This updated third edition of `UK Oil and Gas Law` has been published in two volumes: this volume focuses on resource management and regulatory law.
Автор: Lemieux Название: Current and Emerging Trends in Cyber Operations ISBN: 1137455543 ISBN-13(EAN): 9781137455543 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores current and emerging trends in policy, strategy, and practice related to cyber operations conducted by states and non-state actors. The book examines in depth the nature and dynamics of conflicts in the cyberspace, the geopolitics of cyber conflicts, defence strategy and practice, cyber intelligence and information security.
Автор: Gordon Greg Paterson Название: Uk oil and gas law: current practice and emerging trends ISBN: 1474421741 ISBN-13(EAN): 9781474421744 Издательство: Bloomsbury Academic Рейтинг: Цена: 128830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In recent years, a great deal has changed in the oil and gas industry, from legal and regulatory change to falling oil prices. This updated third edition of `UK Oil and Gas Law` has been published in two volumes: this volume focuses on commercial and contract law issues.
Автор: Cooper, Vafadari & Hieda Название: Current Issues And Emerging Trends In Medical Tourism ISBN: 1466685743 ISBN-13(EAN): 9781466685741 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens more availability to take advantage of opportunities in other nations, such as medical assistance and accompanying services.Current Issues and Emerging Trends in Medical Tourism focuses on the emerging phenomena of international travel by patients in search of improved healthcare services and treatment, wellness programs, and complementary recreational activities. Including extensive coverage and case studies focusing on patient mobility and new opportunities for health services across borders, this authoritative reference source is essential to the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare.This publication features innovative, research-based chapters spanning the spectrum of medical travel issues including, but not limited to, customer perceptions, ethical considerations, reproductive medicine, social media use, family caregivers, organ transplants, human trafficking, and surrogacy concerns.
Автор: Raimo Hakola, Rick Bonnie Название: The Synagogue in Ancient Palestine: Current Issues and Emerging Trends ISBN: 3525522142 ISBN-13(EAN): 9783525522141 Издательство: Gazelle Book Services Рейтинг: Цена: 204470.00 T Наличие на складе: Поставка под заказ. Описание: This book brings together leading experts in the field of ancient synagogue studies to discuss the current issues and emerging trends in the study of synagogues in ancient Palestine. Divided into four thematic units, the different contributions apply archaeological, textual, historical and art historical methodologies to questions related to ancient synagogues. Part One addresses issues related to the origins and early development of synagogues up to 200 CE. The contributions provide different explanations to the alleged lack of evidence for synagogues built in the second and third centuries CE and ask how much continuity or change there is between the late Second Temple and late Roman/early Byzantine synagogues. Part Two deals with architecture and dating of ancient synagogues. It gives an overview of all synagogues found so far, approaches the dating of Galilean synagogues in the light of the recently-exposed synagogue at Huqoq, and provides a stylistic re-evaluation of the Capernaum synagogue decoration.Articles in Part Three examine leadership, power and daily life in local synagogue communities by illustrating issues such as non-monumental inscriptions, priests, meals, public debates, religious competition, and the existence of house-synagogues. Part Four contextualizes synagogue art. An overview of synagogue art in late antique Palestine is complemented with reinterpretations of the mosaics in the Japhi?a and Beth Alpha synagogues and a discussion of the appearance of the Menorah in late antique Jewish art.
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