Media Convergence and the Development Strategies of Radio and Television in China, Duan Peng
Автор: Hueth Название: Scriptwriting for Film, Television and New Media ISBN: 1138618101 ISBN-13(EAN): 9781138618107 Издательство: Taylor&Francis Рейтинг: Цена: 35720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What are the foundations of scriptwriting? Why do some scripts gain more prestige than others? How do you write a script and get it noticed? Scriptwriting for Film, Television and New Media answers these questions and more, offering a comprehensive introduction to writing scripts for film, television, the Internet, and interactive multimedia.
Автор: Wenfang Tang, Shanto Iyengar Название: Political Communication in China: Convergence or Divergence Between the Media and Political System? ISBN: 0415522668 ISBN-13(EAN): 9780415522663 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: This book examines whether media control in China can be cracked open by economic liberalization and technological advancement. It was originally published as a special issue of Political Communication.
Автор: G. Allrath; M. Gymnich Название: Narrative Strategies in Television Series ISBN: 1349545058 ISBN-13(EAN): 9781349545056 Издательство: Springer Рейтинг: Цена: 97820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the context of a systematic overview of the possibilities of applying narratological concepts to a study of TV series, ten case studies are explored in depth, demonstrating how series such as 24, Buffy, Twin Peaks, Star Trek, Blackadder, and Sex and the City make use of innovative audiovisual means of storytelling.
Автор: Landau, Neil (professor & Lecturer, Mfa Screenwriting & Producing Programs At Ucla School Of Theater, Film, Television & Digital Media) Название: Tv writing on demand ISBN: 1138705713 ISBN-13(EAN): 9781138705715 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.
This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences--it challenges their expectations. Among other essentials, readers will discover how to:
Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.
Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.
Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there.
A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.
Автор: White Jerry Название: The Radio Eye: Cinema in the North Atlantic, 1958-1988 ISBN: 1554586143 ISBN-13(EAN): 9781554586141 Издательство: Gazelle Book Services Рейтинг: Цена: 45760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the way in which media experiments in Quebec, Newfoundland, the Faroe Islands, and the Irish-Gaelic-speaking communities of Ireland use film, video, and television to advocate for marginalized communities and often for "smaller languages".
Автор: Orlik Название: Media Criticism in a Digital Age ISBN: 1138913162 ISBN-13(EAN): 9781138913165 Издательство: Taylor&Francis Рейтинг: Цена: 209270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Media Criticism in a Digital Age introduces readers to a variety of critical approaches in analyzing audio and video discourse on radio, television and the Internet. It applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content.
Автор: Smith Название: Perspectives on Radio and Television ISBN: 1138978345 ISBN-13(EAN): 9781138978348 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.
Автор: Gorton Kristyn Название: Remembering British Television ISBN: 1844576604 ISBN-13(EAN): 9781844576609 Издательство: Bloomsbury Academic Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This original book asks how, in an age of convergence, when 'television' no longer means a box in the corner of the living room that we sit and watch together, do we remember television of the past? How do we gather and archive our memories? Kristyn Gordon and Joanne Garde-Hansen explore these questions through first person interviews with tv producers, curators and archivists, and case studies of popular television series and fan communities such as 'Cold Feet' and 'Doctor Who'. Their discussion takes in museum exhibitions, popular televison nostalgia programming and 'vintage' tv websites.
Автор: Brooks Tim Название: The Blackface Minstrel Show in Mass Media: 20th Century Performances on Radio, Records, Film and Television ISBN: 1476676763 ISBN-13(EAN): 9781476676760 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 44350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The minstrel show occupies a controversial space in American popular culture. While it is seen as a relic of America`s racist past, it also provided the first vehicle by which African-Americans were able to enter the entertainment world. This book investigates the 20th century history of minstrelsy as it entered the age of mass media.
Автор: Philip Thompsen Название: On Air: Effective Announcing ISBN: 1516530616 ISBN-13(EAN): 9781516530618 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 95260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By providing students with essential information regarding broadcast performance, On Air: Effective Announcing helps them develop the skills required to enter the field of professional announcing. The text also helps students understand how the study of broadcast performance fits within the larger framework of communication studies.The book begins with an overview of the professional practice of announcing and an exploration of essential principles of effective communication. Later chapters help the reader prepare for on-air performance. The book provides valuable advice regarding what to expect on set, how to prepare for live broadcast performance, how to make on-air communication meaningful and memorable, and more. Additional chapters are dedicated to the development of a distinctive voice and effective speech practices, mastery of spoken English, and developing an understanding of sound and audio. The final chapter provides real-world strategies for breaking into the business and building a lasting career.Featuring voice exercises, opportunities for reflection, and a surplus of practical advice, On Air is well suited for introductory courses in broadcast performance, media performance, and announcing.
Автор: Ton Vosloo Название: Across Boundaries: A Life in the Media at a Time of Change ISBN: 1868428885 ISBN-13(EAN): 9781868428885 Издательство: Gazelle Book Services Рейтинг: Цена: 24310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Ton Vosloo is one of South Africas most widely admired newspapermen and businessmen. Under his leadership, Naspers evolved from a print group into a media giant with investments across the world. In his memoir, Vosloo tells the story of his remarkable career, spanning fifty-nine fractious years years that saw a great many changes in South Africa, in the media and politically. Born in 1937 in Uitenhage, Vosloo started out writing sports reports for local newspapers while he was still at school. Once he had cut his teeth in newspaper journalism, his career took him to Parliament, where he worked as a parliamentary correspondent, and then on to editing Beeld, the popular Afrikaans daily. In 1970, he was awarded a Nieman Fellowship at Harvard University; it was during this time in the USA that he became increasingly aware of the unsustainability of apartheid. In 1983, Vosloo was appointed managing director of Naspers and set about vigorously transforming the company. On the commercial front, with Koos Bekker and other media companies, he established M-Net, the countrys first pay-television network. In 1992, Vosloo became chairman of Naspers, with Bekker later succeeding him. Today, Nasperss story of singular and commercial success continues a success that has its roots in Ton Vosloos stewardship.
Автор: Duan Peng Название: Media Convergence and the Development Strategies of Radio and Television in China ISBN: 9813341513 ISBN-13(EAN): 9789813341517 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: CHAPTER ONE: THE RISE, CONCEPT AND MANIFESTATIONS OF MEDIA CONVERGENCE 1.1 Concept and research overview of media convergence 1.2 Impetuses to the rise of media convergence 1.2.1 Internal impetuses 1.2.2 External forces 1.3 Manifestations of media convergence 1.3.1 Microscopic level: the convergence of media technologies 1.3.2 Mesoscopic level: the convergence of organisational structures, production processes and product forms 1.3.3 Macroscopic level: the convergence of the media industry, media regulation as well as media and society CHAPTER TWO: THE CHALLENGES AND OPPORTUNITIES FACING RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 2.1 The challenges and predicaments facing radio and television against the background of media convergence 2.1.1 The predicament of talent loss: the separation of "top resources" 2.1.2 The predicament of advertising loss: the transfer of capital support 2.1.3 The predicament of interest patterns: the transformation of the media market 2.1.4 The challenge of communication channels: new media begin to set the agenda for traditional media 2.1.5 The challenge of communication platforms: the changing and growing demand of audience for information 2.1.6. The challenge of communication content: the online culture that is shaping the social forms 2.1.7 The challenge of media operations: systematic pitfalls and losing sway in public opinion 2.1.8 The challenge of organisation management: deficiencies in departmental setup and the talent-cultivation system 2.2 Inadequacies and causes of radio and television against the background of media convergence 2.2.1 Macro-perspective 2.2.2 Meso-perspective 2.2.3 Micro-perspective 2.3 Exploring the causes impeding the business development of media convergence 2.3.1 Deep-rooted inertial thinking of conventional media failing to adapt to the development needs of the Internet 2.3.2 Barriers of conventional systems and mechanisms become institutional factors of media transformation 2.3.3 Lack of quality content online, where conventional content still dominates 2.3.4 Conventional channels dominate, new-media channels lack variety and inadequate online infiltration 2.3.5 Insufficient use and convergence of technology by new media 2.4 Development opportunities for radio and television against the background of media convergence 2.4.1 Content-wise: diverse sources and formats 2.4.2 Channel-wise: complement and convergence of new and old media 2.4.3 Platform-wise: the drive of digital technology and social mechanisms 2.4.4 Operation-wise: development of the media market and changes of profit models 2.4.5 Management-wise: renewal of management concepts and organisational structures CHAPTER THREE: CASES OF REFORMS OF RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 3.1 Cases of media convergence of foreign radio and television 3.1.1 Media convergence of the BBC 3.1.2 Media convergence of CNN 3.1.3 Media convergence of NHK 3.2 Cases of reforms of radio and television in China 3.2.1 Media convergence of new-media newsroom of China Global Television Network 3.2.2 Media convergence of Shanghai Media Group 3.2.3 Media convergence of Golden Eagle Broadcasting System 3.2.4 Media convergence of Shenzhen Media Group单击此处输入文字。 CHAPTER FOUR: COMMUNICATION STRATEGIES OF RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 4.1 The evolution of China's media system 4.1.1 Initial choice: party-controlled media 4.1.2 First r
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