The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing, Terry Smith
Автор: Chernev Название: Kellogg on Marketing, 3rd Edition ISBN: 1119906245 ISBN-13(EAN): 9781119906247 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Ожидается поступление. Описание: Polymer nanocomposites have revolutionised material performance, most notably in the plastics, automotive and aerospace industries. This edited volume examines recent advances in the generation of thermally stable and flame retardant polymer systems. With practical examples and insights into commercial applications, this is a valuable resource for practitioners and researchers alike.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Doyle Charles Название: A Dictionary of Marketing ISBN: 0198736428 ISBN-13(EAN): 9780198736424 Издательство: Oxford Academ Рейтинг: Цена: 17410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Автор: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Название: Marketing 6.0: The Future is Immersive ISBN: 1119835216 ISBN-13(EAN): 9781119835219 Издательство: Wiley Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Halpern, Diane F. Dunn, Dana S. Название: Thought and knowledge ISBN: 1138655171 ISBN-13(EAN): 9781138655171 Издательство: Taylor&Francis Рейтинг: Цена: 67360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Thought and Knowledge applies theory and research from the learning sciences to teach students the critical thinking skills that they need to succeed in today’s world. The text identifies, defines, discusses, and deconstructs contemporary challenges to critical thinking, from fake news, alternative facts, and deep fakes, to misinformation, disinformation, post-truth, and more. It guides students through the explosion of content on the internet and social media and enables them to become careful and critical evaluators as well as consumers.The text is grounded in psychological science, especially the cognitive sciences, and brought to life through humorous and engaging language and numerous practical and real-world examples and anecdotes. This edition has been streamlined with thoughtful consideration over what content to keep, what to cut, and how much new and current research to add. Critical thinking skills are presented in every chapter, empowering students to learn more efficiently, research more productively, and present logical, critical, and informed arguments. The skills are reviewed at the end of the chapter, and a complete list of skills with definitions and examples are included in the appendix. The text is supported by a companion website that features a robust set of instructor and student resources: www.routledge.com/cw/halpern.Thought and Knowledge can be used as a core text in critical thinking courses offered in departments of psychology, philosophy, English, or across the humanities and social sciences, or as a supplement in any course where critical thinking is emphasized.
Автор: Marin A. Marinov Название: Virtual Teams Across National Borders ISBN: 1032496010 ISBN-13(EAN): 9781032496016 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Carl McDaniel Jr., Roger Gates Название: Marketing Research ISBN: 1119586496 ISBN-13(EAN): 9781119586494 Издательство: Wiley Рейтинг: Цена: 53850.00 T Наличие на складе: Поставка под заказ. Описание: In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: O`Shaughnessy Название: Interpretation in Social Life, Social Science, and Marketing ISBN: 1138992577 ISBN-13(EAN): 9781138992573 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.
Автор: Smith, Terry Название: Roots and uses of marketing knowledge ISBN: 3110631148 ISBN-13(EAN): 9783110631142 Издательство: Walter de Gruyter Рейтинг: Цена: 111510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice.
The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students.
In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge.
The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.
Автор: Iacobucci Dawn, Gilbert Churchill, U Название: Marketing Research: Methodological Foundations, 12th Edition ISBN: 1983654469 ISBN-13(EAN): 9781983654466 Издательство: Неизвестно Цена: 52820.00 T Наличие на складе: Невозможна поставка. Описание: For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry. MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, ensures that students will develop a strong conceptual as well as practical understanding of marketing research. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS serves as an exceptional learning tool for today's learners (MBAs, EMBAs, advanced undergrads) and an invaluable reference tool for professionals throughout their careers. Chapters: 1) Marketing Research: It's Everywhere ; 2) Alternative Approaches to Marketing Intelligence; 3) The Research Process and Problem Formulation; 4) Research Design, Exploratory Research, and Qualitative Data; 5) Descriptive Research; 6) Causal Designs; 7) Data Collection: Secondary Data; 8) Data Collection: Primary Data; 9) Questionnaires and Data-Collection Forms; 10) Attitude Measurement; 11) Sampling Procedures; 12) Sample Size; 13) Collecting the Data: Field Procedures and Non-sampling Errors; 14) Preprocessing the Data, and Cross-Tabs, Chi-Square and Related Indices for Cross-Tabs; 15) Data Analysis: Basic Questions, Quick Stats Review; 16) Data Analysis: Examination of Differences, Analysis of Variance; 17) Data Analysis: Investigation of Association, Conjoint Analysis; 18) Multivariate Data Analysis; 19) The Research Report; Epilogue. Each section of the book also has several hands-on cases, each chapter has "Ethical Dilemmas" for classroom debate, and "Research Realities" to see real-world applicability. Each chapter ends with questions and applications to further students' learning. Instructors should email the first author for additional materials: data, slides, etc.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
