This book draws on many years of research by the author involving collaborative work with various scholars and research institutions. It enables a different perspective on frugal innovations, as it draws on streams as varied as business management, sociology, psychology, philosophy, culture and engineering. This is missing in publications on frugal innovations so far. It is based on a mixed, multi-methods research approach (literature review, bibliometrics, expert interview, focus groups, case studies and conceptual work) in a multi-national context, providing rich insights.
Автор: Herstatt Cornelius, Tiwari Rajnish Название: Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations ISBN: 3319835092 ISBN-13(EAN): 9783319835099 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.
Автор: Agarwal Nivedita, Brem Alexander Название: Frugal Innovation and Its Implementation: Leveraging Constraints to Drive Innovations on a Global Scale ISBN: 3030671216 ISBN-13(EAN): 9783030671211 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations.
Автор: Agarwal Nivedita, Brem Alexander Название: Frugal Innovation and Its Implementation: Leveraging Constraints to Drive Innovations on a Global Scale ISBN: 3030671186 ISBN-13(EAN): 9783030671181 Издательство: Springer Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations.
