Innovation from Emerging Markets: From Copycats to Leaders, Cahen Fernanda, Casanova Lourdes, Miroux Anne

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
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Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Название: The Contested Moralities of Markets
ISBN: 1787691209 ISBN-13(EAN): 9781787691209
Издательство: Emerald
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Цена: 105690.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highlighting the sources, processes and outcomes of moral struggles in and around markets, this volume advances our current understanding of markets and their contested moralities.

Автор: Loren Brandt, Thomas G. Rawski
Название: Policy, Regulation and Innovation in China`s Electricity and Telecom Industries
ISBN: 1108480993 ISBN-13(EAN): 9781108480994
Издательство: Cambridge Academ
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Цена: 93990.00 T
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Описание: A detailed account of China`s entry into advanced manufacturing. Focusing on electricity, telecoms and semiconductors, this book shows how institutional obstacles, conflicting objectives and Soviet-era legacies limit the impact of innovation efforts, resulting in a complex mosaic of success and failure in both technical and commercial dimensions.

Автор: Moacir de Miranda Oliveira, Jr.; Fernanda Ribeiro
Название: Startups and Innovation Ecosystems in Emerging Markets
ISBN: 3030108643 ISBN-13(EAN): 9783030108649
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the behavior of high-tech startups and important aspects of innovation ecosystems in Brazil. It discusses how the local business environment boosts startups and high-tech entrepreneurship, leading to the most successful implementation of technology parks and incubation movements in Latin America. In the first part, the chapters explore the experience of Brazilian high-tech startups with regard to innovation, funding, background of the entrepreneur and their efforts entering international markets. The second part is dedicated to innovation ecosystems and explains the role of business incubators, acceleration programs, and university entrepreneurship in the country.

Название: Innovation in emerging markets
ISBN: 1137480289 ISBN-13(EAN): 9781137480286
Издательство: Springer
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Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.

Автор: J. Haar; R. Ernst
Название: Innovation in Emerging Markets
ISBN: 1349693901 ISBN-13(EAN): 9781349693900
Издательство: Springer
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Цена: 37260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.

Автор: Maria Rosaria Della Peruta
Название: Building Markets for Knowledge Resources: Emerging Pervasive Models of Innovation in Practice
ISBN: 1786357429 ISBN-13(EAN): 9781786357427
Издательство: Emerald
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Цена: 108400.00 T
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Описание: Peruta examines emerging pervasive models of innovation and how their nature, effects, and origins are characterized.

Автор: Zlatko Nedelko, Vojko Potocan
Название: Personal Values as Drivers of Managerial Innovation: Emerging Research and Opportunities
ISBN: 1522532501 ISBN-13(EAN): 9781522532507
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
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Описание: In order for organizations to be successful, managers must continuously contribute new innovations and support new business ideas and methods. Addressing the link between personal values and managerial ingenuity can accelerate innovativeness in organizations and allow a business to thrive in competitive environments.Personal Values as Drivers of Managerial Innovation: Emerging Research and Opportunities explores how a manager’s personal values can be used for the development of innovative working strategies to influence organizations and their individual employees. Taking a cross-cultural approach, the authors compare managers’ ideals between organizations worldwide to determine best leadership strategies. While highlighting topics including organizational structure, management roles, and ethics, this book is ideally designed for researchers, managers, professionals, and students seeking current research on ways to improve innovation within organizations.

Автор: Gwenael Njoto-Feillard, Kathleen Azali
Название: Is a New Entrepreneurial Generation Emerging in Indonesia?
ISBN: 9814762466 ISBN-13(EAN): 9789814762465
Издательство: Mare Nostrum (Eurospan)
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Цена: 7390.00 T
Наличие на складе: Невозможна поставка.
Описание: The main actors in Indonesia’s business landscape have long been assumed to be the country’s Chinese minority. However, in the last decade, there has been a more visible, growing culture of entrepreneurship amongst the pribumi or “native” Indonesians.Democratic reforms, decentralization and the deregulation of certain sectors of the economy, facilitated by new information technology, have enabled a new generation of entrepreneurs to emerge outside the traditional system of political patronage.New forms of networking are taking shape within local and national business associations, networking forums, and the marketing and business media. While civil servant positions are still highly sought after, the idea of entrepreneurship and business as careers is becoming more and more popular, especially among young Indonesians.The challenge that the Joko Widodo administration faces is to encourage this new social dynamic without falling into the trap of constructing artificial support programmes. These showed themselves to be counter-productive in the past.

Автор: Keun Lee
Название: The Art of Economic Catch-Up: Barriers, Detours and Leapfrogging in Innovation Systems
ISBN: 1108460704 ISBN-13(EAN): 9781108460705
Издательство: Cambridge Academ
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Цена: 29570.00 T
Наличие на складе: Невозможна поставка.
Описание: Lee provides policy solutions for development challenges in non-technical terms, instead framing them with insightful and inventive allegories. The Art of Economic Catch-Up will appeal to anyone interested in innovation, `leapfrogging`, and economic development.

Автор: Anna Visvizi, Saad Bakry, Miltiadis D. Lytras, Wadee Alhalabi
Название: Technology-Driven Innovation in Gulf Cooperation Council (GCC) Countries: Emerging Research and Opportunities
ISBN: 1522590129 ISBN-13(EAN): 9781522590125
Издательство: Mare Nostrum (Eurospan)
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Цена: 190350.00 T
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Описание: The ongoing economic development and differentiation of the economic and social sustainability models in the Gulf Cooperation Council (GCC) countries requires sophisticated approaches to the development of business models, entrepreneurship capabilities, and skills and competencies. These need to be anchored in advanced information and communication technologies. Technology-Driven Innovation in Gulf Cooperation Council (GCC) Countries: Emerging Research and Opportunities is an essential reference source that showcases state-of-the-art approaches to and successful applications of technology-driven innovation and outlines how new, advanced, international business strategies can expand the economic- and social-sustainability frontiers in the GCC region. The chapters included in this volume will communicate and disseminate recent GCC region-oriented academic, computer engineering, and international business research and success stories and will feature topics such as business leadership, electronic marketplace, and international business. Students, educators, international business experts, computer engineers, scientists, and researchers interested in innovation, entrepreneurship, and international business will benefit from the content examined within this publication.

Автор: Lewin
Название: China`s Innovation Challenge
ISBN: 1107127122 ISBN-13(EAN): 9781107127128
Издательство: Cambridge Academ
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Цена: 102430.00 T
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Описание: To overcome the middle-income trap, China must develop the capacity for innovation. This book brings together leading Chinese and other international scholars to examine the key areas shaping China`s opportunities and challenges if it is to become an innovation-based economy. It will appeal to scholars, policy-makers, and business practitioners.