Автор: Langer Dr Daniel a., Heil (Ph D) Dr Oliver P. Название: Luxury Essentials: Essential Insights and Strategies to Manage Luxury Products ISBN: 069236126X ISBN-13(EAN): 9780692361269 Издательство: Неизвестно Цена: 45920.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors' groundbreaking book on Luxury: Marketing & Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists. Daniel A. Langer & Oliver P. Heil on why they wrote this book: "Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge." "Luxury Essentials" has the ambition to provide what many call the "gold standard" in luxury publications "Luxury: Marketing & Management" to a much broader audience. It covers the key content in an essential, more compact, easy to digest format. To those who want to go beyond the essentials and get additional inspiration by more background and more examples, the original textbook would seem to be a natural next step to read. This is what the world's leading experts on luxury say about the authors' book "Luxury: Marketing & Management": "The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century." Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management University "This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten M ller- tv s, CEO Rolls-Royce Motor Cars Ltd "This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike." Prof. Dr. Gilles Laurent, HEC Paris "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury." Pietro Beccari, Chairman & CEO Fendi "As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work " Philippe Merk, CEO Audemars Piguet "This book's development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read " Prof. Dr. Kris Helsen, Hong Kong University of Science & Technology (HKUST)
Автор: Heil J. D. Название: Legends and Heroes: The Tale of the Taskmaster ISBN: 0615575927 ISBN-13(EAN): 9780615575926 Издательство: Неизвестно Цена: 11490.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Heil Tilmann Название: Comparing Conviviality: Living with Difference in Casamance and Catalonia ISBN: 3030347168 ISBN-13(EAN): 9783030347161 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In a world where difference is often seen as a threat or challenge, Comparing Conviviality explores how people actually live in diverse societies.
Автор: Giordano Shelley, Heil Will, Klauenberg Jeff Название: What You Don`t Know About Retirement Income Can Hurt You! ISBN: 1970114053 ISBN-13(EAN): 9781970114058 Издательство: Неизвестно Цена: 22930.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Heil Dale Название: God`s Sovereign Reign Over His Creation ISBN: 1635242002 ISBN-13(EAN): 9781635242003 Издательство: Неизвестно Рейтинг: Цена: 11950.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Heil Dale Название: God`s Sovereign Reign Over His Creation ISBN: 195494120X ISBN-13(EAN): 9781954941205 Издательство: Неизвестно Рейтинг: Цена: 18910.00 T Наличие на складе: Нет в наличии. Описание:
There have been many good books written on the subject of God's sovereignty, but it always seems as if there are many questions left unanswered. For examples, If God is truly sovereign, why is the world in a state of spiritual confusion and darkness? Why is there sin, sickness, death, and even a devil? How do all these things work to fulfill the plans and purposes of God? There are many questions left unanswered, yet the answers are found in God's Word. This book will reveal, from scripture, that God is absolutely sovereign, and bring light to many of these unanswered questions.
Автор: Heil Dale Название: God`s Sovereign Reign Over His Creation ISBN: 1954941188 ISBN-13(EAN): 9781954941182 Издательство: Неизвестно Рейтинг: Цена: 27650.00 T Наличие на складе: Нет в наличии. Описание:
There have been many good books written on the subject of God's sovereignty, but it always seems as if there are many questions left unanswered. For examples, If God is truly sovereign, why is the world in a state of spiritual confusion and darkness? Why is there sin, sickness, death, and even a devil? How do all these things work to fulfill the plans and purposes of God? There are many questions left unanswered, yet the answers are found in God's Word. This book will reveal, from scripture, that God is absolutely sovereign, and bring light to many of these unanswered questions.
