Kemp-Robertson, Paul,Barth, Chris The Contagious Commandments 9780241328972

Варианты приобретения

Цена: 14070.00T
Кол-во:
о цене
Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Kemp-Robertson, Paul,Barth, Chris
Название: The Contagious Commandments
ISBN: 9780241328972
Издательство: Random House - Penguin
Классификация:

Реклама и общество

Управление продажами и маркетингом

Деловое общение и деловые презентации

ISBN-10: 0241328977
Обложка/Формат: Paperback
Страницы: 304
Вес: 0.36 кг.
Дата издания: 21.11.2019
Язык: English
Размер: 23.11 x 15.24 x 2.29 cm
Читательская аудитория: Tertiary education (us: college)
Основная тема: Advertising,Advertising & Society,Business Communication & Presentation,Business Innovation,Sales & Marketing Management
Подзаголовок: Ten steps to brand bravery
Рейтинг:
Поставляется из: Англии
Описание: Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you cant keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the worlds most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.

Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

The Contagious Commandments, Kemp-Robertson, Paul,Barth, Chris