Pulizzi Joe Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money) 9781264257546

Варианты приобретения

Цена: 25150.00T
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Англия: 2 шт. Склад Америка: 2 шт.
При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября

Добавить в корзину

в Мои желания

Автор: Pulizzi Joe
Название: Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
ISBN: 9781264257546
Издательство: McGraw-Hill
Классификация:

Торгово-промышленная деятельность и управление

Предпринимательство

Малый бизнес и самозанятые

Советы по карьере и достижению успеха

ISBN-10: 1264257546
Обложка/Формат: Hardcover
Страницы: 368
Вес: 0.59 кг.
Дата издания: 25.05.2021
Язык: English
Издание: 2 ed
Иллюстрации: Illustrations, unspecified
Размер: 231 x 150 x 38
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Updated for the post-COVID economy The proven low-risk, cost-effective way to launch a successful business

Todays markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of todays leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: Youll learn how to develop valuable content, build an audience around that content--and then create a product for that audience. Content Inc. walks you through the entire process, showing how to

Identify the intersection of your expertise and your future customers needs
Determine how to tilt your sweet spot to find a place where little or no competition exists
Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
Use social-media and SEO to convert one-time visitors into long-term subscribers
Grow your business by expanding into multiple delivery channels
Monetize your product or service for ultimate business success
Understand how to sell your content asset for millions or build the business into a large enterprise

This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Apply the methods laid out for you in Content Inc., and before you know it, youll be running your own profitable, scalable business.

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money), Pulizzi Joe