Marketing research methods, Esteban-bravo, Mercedes (universidad Carlos Iii De Madrid) Vidal-sanz, Jose M. (universidad Carlos Iii De Madrid)

Автор: Creswell, John W. Creswell, J. David
Название: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed.
ISBN: 1506386768 ISBN-13(EAN): 9781506386768
Издательство: Sage Publications
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Цена: 116790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Автор: O`Leary Z
Название: The Essential Guide to Doing Your Research Project: Third Edition
ISBN: 1473952085 ISBN-13(EAN): 9781473952089
Издательство: Sage Publications
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Цена: 19210.00 T
Наличие на складе: Есть
Описание: Lecturers, request your electronic inspection copy here. The ultimate companion to successfully completing your research project, the author guides you through a step-by-step approach to research and provides all of the skills and momentum you need to excel. Each stage of a project is clearly set out with best practice highlighted alongside pragmatic advice for tackling research in the real world. The Third Edition uses multidisciplinary case studies, and examples from the author’s own experience, to answer your questions and support your progress as you move smoothly through each stage. With a new chapter on mixed methods approaches, more on disseminating research, more on the practical and legal implications of ethics and more international examples, the book is packed full of learning features and tools to support your journey, including: A fully-developed website with podcasts, videos, journal articles and examples of real projects Activities and worksheets to help you organize your time Learning objectives to sustain your momentum Top tips relating to key research skills Full glossary to test understanding and provide definitions Annotated further reading to help you move through the literature ‘Excuse me, I have a question!’ feature to answer common questions. Warm, innovative and clever, this book is packed full of must-have information for anyone doing a research project.

Автор: Adams, Kathrynn A. Lawrence, Eva K.
Название: Student study guide with ibm (r) spss (r) workbook for research methods, statistics, and applications 2e
ISBN: 1544318677 ISBN-13(EAN): 9781544318677
Издательство: Sage Publications
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Цена: 24280.00 T
Наличие на складе: Поставка под заказ.
Описание: Do you want to give your students more practice with research methods and statistics outside of class? Then the Student Study Guide With IBM® SPSS® Workbook for Research Methods, Statistics, and Applications 2e is for you.  Written by Eva Lawrence and Kathrynn Adams, this study guide accompanies the new second edition of Research Methods, Statistics, and Applications. The study guide provides instructions for performing statistical calculations in IBM(R) SPSS (R) along with additional exercises to reinforce concepts in the text. It follows the main text chapter by chapter to provide for easy assigning and studying. 

Автор: Corbin Juliet M., Strauss Anselm C.
Название: Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory
ISBN: 1412997461 ISBN-13(EAN): 9781412997461
Издательство: Sage Publications
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Цена: 88710.00 T
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Описание: The bestseller continues to offer immensely practical advice and technical expertise to aid researchers in making sense of their collected data.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`S Guide To Marketing Analytics And Research Methods
ISBN: 9814678570 ISBN-13(EAN): 9789814678575
Издательство: World Scientific Publishing
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Цена: 68640.00 T
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Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.

Автор: Taylor, Steven J. Bogdan, Robert DeVault, Marjorie
Название: Introduction To Qualitative Research Methods
ISBN: 1118767217 ISBN-13(EAN): 9781118767214
Издательство: Wiley
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Цена: 68590.00 T
Наличие на складе: Поставка под заказ.
Описание: An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data.

Автор: Kristi Jackson, Patricia Bazeley
Название: Qualitative Data Analysis with NVivo
ISBN: 1526449935 ISBN-13(EAN): 9781526449931
Издательство: Sage Publications
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Цена: 116160.00 T
Наличие на складе: Поставка под заказ.
Описание: Practical, focused and jargon-free this book shows you the power and potential of NVivo software across a wide range of research questions, data types, perspectives and methodologies.

Автор: Lamont Christopher
Название: Research Methods in International Relations
ISBN: 1446286053 ISBN-13(EAN): 9781446286050
Издательство: Sage Publications
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Цена: 30610.00 T
Наличие на складе: Поставка под заказ.
Описание: This book guides you through the entirety of the research process in International Relations, from selecting a research question and reviewing the literature to field research and writing up. Covering both qualitative and quantitative methods in IR, it offers a balanced assessment of the key methodological debates and research methods within the discipline.   The book: Is specifically focussed on research methods used in International Relations. Spans the entire research process from choosing a research question to writing up. Provides practical research methods guidance. Introduces you to broader methodological debates and brings together contemporary research from empirical and interpretive traditions. Is packed with examples and suggestions for further reading.   Research Methods in International Relations is essential reading for both undergraduate and postgraduate students taking Research Methods courses in International Relations, Politics, Security and Strategic Studies.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 136230.00 T
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Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.

Автор: Buber
Название: Applying Qualitative Methods to Marketing Management Research
ISBN: 1403916608 ISBN-13(EAN): 9781403916600
Издательство: Springer
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Цена: 111790.00 T
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Описание: This work deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management.

Автор: Evans W. Douglas
Название: Social Marketing Research for Global Public Health: Methods and Technologies
ISBN: 0199757399 ISBN-13(EAN): 9780199757398
Издательство: Oxford Academ
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Цена: 88710.00 T
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Описание: Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.

Автор: Bryman, Alan
Название: Social research methods
ISBN: 0199689458 ISBN-13(EAN): 9780199689453
Издательство: Oxford Academ
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: The most comprehensive introduction to social research methods which guides students through the whole research process from formulating a research question to writing up.