Marketing research methods, Esteban-bravo, Mercedes (universidad Carlos Iii De Madrid) Vidal-sanz, Jose M. (universidad Carlos Iii De Madrid)

Автор: Creswell, John W. Creswell, J. David
Название: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed.
ISBN: 1506386768 ISBN-13(EAN): 9781506386768
Издательство: Sage Publications
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Цена: 116790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Автор: O`Leary Z
Название: The Essential Guide to Doing Your Research Project: Third Edition
ISBN: 1473952085 ISBN-13(EAN): 9781473952089
Издательство: Sage Publications
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Цена: 19210.00 T
Наличие на складе: Есть
Описание: Lecturers, request your electronic inspection copy here. The ultimate companion to successfully completing your research project, the author guides you through a step-by-step approach to research and provides all of the skills and momentum you need to excel. Each stage of a project is clearly set out with best practice highlighted alongside pragmatic advice for tackling research in the real world. The Third Edition uses multidisciplinary case studies, and examples from the author’s own experience, to answer your questions and support your progress as you move smoothly through each stage. With a new chapter on mixed methods approaches, more on disseminating research, more on the practical and legal implications of ethics and more international examples, the book is packed full of learning features and tools to support your journey, including: A fully-developed website with podcasts, videos, journal articles and examples of real projects Activities and worksheets to help you organize your time Learning objectives to sustain your momentum Top tips relating to key research skills Full glossary to test understanding and provide definitions Annotated further reading to help you move through the literature ‘Excuse me, I have a question!’ feature to answer common questions. Warm, innovative and clever, this book is packed full of must-have information for anyone doing a research project.

Автор: Sloan, Luke.
Название: The Sage handbook of social media research methods /
ISBN: 1473916321 ISBN-13(EAN): 9781473916326
Издательство: Sage Publications
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Цена: 142560.00 T
Наличие на складе: Нет в наличии.
Описание: The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project. 

Автор: Adams, Kathrynn A. Lawrence, Eva K.
Название: Student study guide with ibm (r) spss (r) workbook for research methods, statistics, and applications 2e
ISBN: 1544318677 ISBN-13(EAN): 9781544318677
Издательство: Sage Publications
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Цена: 24280.00 T
Наличие на складе: Нет в наличии.
Описание: Do you want to give your students more practice with research methods and statistics outside of class? Then the Student Study Guide With IBM® SPSS® Workbook for Research Methods, Statistics, and Applications 2e is for you.  Written by Eva Lawrence and Kathrynn Adams, this study guide accompanies the new second edition of Research Methods, Statistics, and Applications. The study guide provides instructions for performing statistical calculations in IBM(R) SPSS (R) along with additional exercises to reinforce concepts in the text. It follows the main text chapter by chapter to provide for easy assigning and studying. 

Автор: Kristi Jackson, Patricia Bazeley
Название: Qualitative Data Analysis with NVivo
ISBN: 1526449935 ISBN-13(EAN): 9781526449931
Издательство: Sage Publications
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Цена: 116160.00 T
Наличие на складе: Нет в наличии.
Описание: Practical, focused and jargon-free this book shows you the power and potential of NVivo software across a wide range of research questions, data types, perspectives and methodologies.

Автор: Bodea
Название: Segmentation, Revenue Management and Pricing Analytics
ISBN: 0415898331 ISBN-13(EAN): 9780415898331
Издательство: Taylor&Francis
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Цена: 69410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.

Автор: Corbin Juliet M., Strauss Anselm C.
Название: Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory
ISBN: 1412997461 ISBN-13(EAN): 9781412997461
Издательство: Sage Publications
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Цена: 88710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestseller continues to offer immensely practical advice and technical expertise to aid researchers in making sense of their collected data.

Автор: Lamont Christopher
Название: Research Methods in International Relations
ISBN: 1446286053 ISBN-13(EAN): 9781446286050
Издательство: Sage Publications
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Цена: 30610.00 T
Наличие на складе: Нет в наличии.
Описание: This book guides you through the entirety of the research process in International Relations, from selecting a research question and reviewing the literature to field research and writing up. Covering both qualitative and quantitative methods in IR, it offers a balanced assessment of the key methodological debates and research methods within the discipline.   The book: Is specifically focussed on research methods used in International Relations. Spans the entire research process from choosing a research question to writing up. Provides practical research methods guidance. Introduces you to broader methodological debates and brings together contemporary research from empirical and interpretive traditions. Is packed with examples and suggestions for further reading.   Research Methods in International Relations is essential reading for both undergraduate and postgraduate students taking Research Methods courses in International Relations, Politics, Security and Strategic Studies.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 136230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.

Автор: Buber
Название: Applying Qualitative Methods to Marketing Management Research
ISBN: 1403916608 ISBN-13(EAN): 9781403916600
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`S Guide To Marketing Analytics And Research Methods
ISBN: 9814678570 ISBN-13(EAN): 9789814678575
Издательство: World Scientific Publishing
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Цена: 68640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.

Автор: Holliday, A.
Название: Doing and Writing Qualitative Research
ISBN: 1473953278 ISBN-13(EAN): 9781473953277
Издательство: Sage Publications
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Цена: 48570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With a strong focus on using less traditional forms of data, the Third Edition provides a new perspective on issues such as the role of the researcher and the impact they have on data, and also considers the impact of social, cultural and political complexities across a range of disciplines.