Smith, Peter A.c. Cockburn, Tom Developing and leading emergence teams 9780367668464

Автор: Hernandez Eleazer
Название: Leading Creative Teams
ISBN: 1484220552 ISBN-13(EAN): 9781484220559
Издательство: Springer
Рейтинг:
Цена: 30740.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hern?ndez walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hern?ndez shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field.Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models.What You'll LearnLearn the technical, business, and management skill sets of creative managementLead and orchestrate teams of creativesDiscover tips, tricks, and techniques for creative direction of web, broadcast, and print projectsShape your career trajectory toward creative managementLearn the dos and don’ts of creative presentations

Who This Book Is For

Developing and leading emergence teams, Smith, Peter A.c. Cockburn, Tom