Sellers of Dreams: Fifty years of the advertising of beauty products 1920-1970
Автор: Jacqueline Johnson Название: Classic Perfume Advertising: 1920-1970 ISBN: 0764327410 ISBN-13(EAN): 9780764327414 Издательство: Schiffer Рейтинг: Цена: 44760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Someone once said, "There is nothing new under the sun only new ways to do things." This could be the anthem of the agencies that produced the advertisements shown in this exciting new book. Perfume magazine ads not only tell the story of the brand, they are on the resum?s of many of the worlds most famous fine artists. The images shown here represent great perfume houses at the height of their marketing prowess: Guerlain, Schiaparelli, Caron, Lentheric, Hattie Carnegie, Lanvin, Houbigant, and more. To make their brands unforgettable they hired the most creative talents available, including Andy Warhol, Dugo, Vladimir Bobrtsy (aka bobri), and fabulous photographers like Irving Penn and Edward Jacobson. These talents artists thrived in the fast paced, very lucrative perfume industry. For the perfume bottle collector, advertising historian, and those active in graphic arts, this beautiful book has over 370 magnificent images, in full color, that are responsible for the sale of millions of dollars worth of fragrance through the years.
Автор: Ruth Artmonsky and Stella Harpley Название: Wrapping It Up - 50 Years of British Packaging Design 1920-1970 ISBN: 0993587887 ISBN-13(EAN): 9780993587887 Издательство: ACC-distribution titles Рейтинг: Цена: 11000.00 T Наличие на складе: Невозможна поставка. Описание: Wrapping It Up gives an account of the usefulness of packaging to all involved - manufacturer, wholesaler, retailer and consumer - beyond its commercial value as a marketing and advertising tool and looks at the design and history of British packaging between 1920 and 1970.
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