Omni-channel retail and the supply chain, Myerson, Paul
Автор: Manners Bell John Название: Supply Chain Risk ISBN: 0749471107 ISBN-13(EAN): 9780749471101 Издательство: Kogan Page Рейтинг: Цена: 33250.00 T Наличие на складе: Есть Описание: Assesses the various sources of external threat to the supply chain, including environmental, geopolitical, economic and technological. The author clearly describes the evolving risks to supply chains and how multinational corporations should be dealing with them at a strategic level.
Автор: Patrick Dahmen Название: Multi-Channel Strategies for Retail Financial Services ISBN: 382448191X ISBN-13(EAN): 9783824481910 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: VII Foreword The retail financial services industry, especially the insurance industry, is undergoing fundamental changes. Prior to and in the aftermath of the deregulation of the insurance industry at the beginning of the 1990's, insurers have continued to focus more on stability and security rather than on efficiency and profitability. The capital market crisis, the deregulation, the gradual break-up of the traditionally integrated value chain coupled with the emergence of new players in the market as well technological advancements have all led to a fundamental shake-up of the financial services industry. Nevertheless, the cultural consequences of the regulated period are still visible today: in some insurance companies changes in the distribution of financial services can seldom be implemented without the acceptance of its tied agent channel, although experience from neighbouring industries, for example retail banking, clearly illustrates the necessity to align the distribution system with new trends in consumer behaviour, i. e., with the general wish for more convenient shopping opportunities anywhere, anytime and in any way. Financial services are characterised by a high degree of interactivity with the customer during the entire process of service delivery, while information asymmetries arise as a result of the dominance of credence and experience qualities. The product "financial services" therefore goes far beyond its core product, e. g. risk protection; it covers all other elements of the customer relationship process.
Автор: Garg Miti Название: Cases on Supply Chain and Distribution Management ISBN: 1466600659 ISBN-13(EAN): 9781466600652 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cases on Supply Chain and Distribution Management: Issues and Principles introduces readers to a wide selection of case studies covering a multitude of supply chains in different economies of the world and examines major issues related to supply chain management. Concerned with the complete management of the flow of goods, information, and finances, the discipline of supply chain management merits an in-depth analysis. This book presents the latest knowledge on different types of supply chains that exist within the world business environment and acts as catalyst for incumbent global corporations to understand and work around inefficient supply chains, particularly in emerging economies.
Автор: Narendra Agrawal; Stephen A. Smith Название: Retail Supply Chain Management ISBN: 1441946276 ISBN-13(EAN): 9781441946270 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The complex demands of modern retail are cutting into the profitability of many businesses. In this seminal book, leading researchers provide a detailed review of cutting edge methodologies that address and remedy the supply-chain woes in the retail world.
Автор: McIntyre Charles Название: Multi-Channel Marketing, Branding and Retail Design ISBN: 178635456X ISBN-13(EAN): 9781786354563 Издательство: Emerald Рейтинг: Цена: 108400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Автор: Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary Название: Marketing Channel Strategy: An Omni-Channel Approach ISBN: 0367262096 ISBN-13(EAN): 9780367262099 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Невозможна поставка. Описание: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes that customers don’t only access goods and services in multiple ways, but that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing and retailing classes will enjoy acquiring the most cutting edge marketing skills from this book.
Автор: Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary Название: Marketing Channel Strategy: An Omni-Channel Approach ISBN: 1138593931 ISBN-13(EAN): 9781138593930 Издательство: Taylor&Francis Рейтинг: Цена: 244990.00 T Наличие на складе: Невозможна поставка. Описание: This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.
Автор: Patrik Jonsson Название: Logistics and Supply Chain Management ISBN: 0077117387 ISBN-13(EAN): 9780077117382 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Helps student understand the `game rules` goals and objectives when designing, planning and controlling efficient and effective logistics systems in supply chains. This book covers information technology, and the impact of manufacturing and product structures on logistics and supply chain systems, and the environment.
Автор: Fernie John, Grant David B. Название: Fashion Logistics: Insights Into the Fashion Retail Supply Chain ISBN: 1789660394 ISBN-13(EAN): 9781789660395 Издательство: Неизвестно Рейтинг: Цена: 255340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examine the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.
Автор: Topps James, Taylor Glenn Название: Managing the Retail Supply Chain: Merchandising Strategies That Increase Sales and Improve Profitability ISBN: 0749480629 ISBN-13(EAN): 9780749480622 Издательство: Неизвестно Рейтинг: Цена: 80770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Get an overview of retail supply chain and the differences within the different retail sectors, supported by tools and bona fide cases.
Автор: Frazelle Edward Название: Supply Chain Strategy, 2e ISBN: 0071842802 ISBN-13(EAN): 9780071842808 Издательство: McGraw-Hill Рейтинг: Цена: 82350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Features case studies showing how 3M, Abbott, BP, Coca-Cola, Disney, Hallmark, Honda, Mitsubishi, Payless, P&G, Wal-Mart, Rio Tinto, and others meet supply chain goals and helps you overcome your own challenges with new supply chain innovations, including big-data analytics, supply chain command and control centers, and fourth-party logistics.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
