Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to ?ght competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.
Автор: Miller, Russell Название: Behind The Lines ISBN: 1845952286 ISBN-13(EAN): 9781845952280 Издательство: Random House - Penguin Рейтинг: Цена: 14070.00 T Наличие на складе: Поставка под заказ. Описание: Compiled from interviews, diaries, letters and contemporaneous first-person accounts - many never before published - this oral history follows the adventures of the courageous men and women who volunteered for service with Britain`s Special Operations Executives and the United States` Office of Strategic Services.
Автор: Miller James Russell Название: The Story of Joseph: Read for Its Practical Lessons... ISBN: 1277740747 ISBN-13(EAN): 9781277740745 Издательство: Неизвестно Цена: 21840.00 T Наличие на складе: Невозможна поставка.
Автор: Miller, Russell Название: Behind The Lines ISBN: 045121112X ISBN-13(EAN): 9780451211125 Издательство: Random House (USA) Рейтинг: Цена: 12260.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Miller, Russell Название: Codename Tricycle ISBN: 1844130886 ISBN-13(EAN): 9781844130887 Издательство: Random House - Penguin Рейтинг: Цена: 11430.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Russell, Karen Miller Название: Promoting monopoly ISBN: 1433147343 ISBN-13(EAN): 9781433147340 Издательство: Peter Lang Рейтинг: Цена: 50820.00 T Наличие на складе: Невозможна поставка. Описание:
Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to ?ght competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.
Автор: Miller, Russell Название: Ve day ISBN: 0750994983 ISBN-13(EAN): 9780750994989 Издательство: Неизвестно Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An inspiring account of one of the great turning points in history
Автор: Miller Russell Название: Bare-Faced Messiah: The True Story of L. Ron Hubbard ISBN: 1909269360 ISBN-13(EAN): 9781909269361 Издательство: Неизвестно Цена: 24460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published: Great Britain, Penguin Books, 1987.
Автор: Miller, Russell Название: House of getty ISBN: 1448217520 ISBN-13(EAN): 9781448217526 Издательство: Bloomsbury Рейтинг: Цена: 14840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The true story of the Getty family as featured in the TV series Trust and the movie All the Money in the World
Boardroom battles, sex, money, drugs, power, crime, tragedy, and family intrigue; at the centre stands the figure of John Paul Getty, the grandfather, an eccentric oil billionaire believed to have been the richest man in the world. Married and divorced five times, he had five sons, and yet was cheated of his dearest ambition-to found an oil dynasty. His angelic youngest son died at age twelve after years of illness. Of the remaining four sons, three proved to be hopeless businessmen and, one by one, dropped out of Getty Oil. Only one had the talent to take the helm of the family business, and he was groomed for the part. And then he killed himself. With his cherished hopes of a family dynasty crushed, John Paul built a magnificent museum as a monument for all time to his success. But money tainted even his philanthropy; the Getty Museum has become feared for its wealth and ability to pillage the art market. In the manoeuvering that followed John Paul's death, Getty Oil was sold; Texaco acquired it for $9.9 billion, the biggest corporate takeover in history. Award-winning journalist and writer Russell Miller brings us the extraordinary and often disturbing story of a unique American family. From the pioneering days in the Oklahoma oil fields to the bitter struggles over Getty Oil, we follow the rise and fall of three generations, all cursed with the Midas touch.
Автор: Nelson Michael, Perry Barbara A., Riley Russell L. Название: 42: Inside the Presidency of Bill Clinton ISBN: 0801454069 ISBN-13(EAN): 9780801454066 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 108680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book uses hundreds of hours of newly opened interviews and other sources to illuminate the life and times of the nation's forty-second president, Bill Clinton. Combining the authoritative perspective of these inside accounts with the analytic powers of some of America’s most distinguished presidential scholars, the essays assembled here offer a major advance in our collective understanding of the Clinton White House. Included are path-breaking chapters on the major domestic and foreign policy initiatives of the Clinton years, as well as objective discussions of political success and failure. 42 is the first book to make extensive use of previously closed interviews collected for the Clinton Presidential History Project, conducted by the Presidential Oral History Program of the University of Virginia’s Miller Center. These interviews, recorded by teams of scholars working under a veil of strict confidentiality, explored officials’ memories of their service with President Clinton and their careers prior to joining the administration. Interviewees also offered political and leadership lessons they had gleaned as eyewitnesses to and shapers of history. Their spoken recollections provide invaluable detail about the inner history of the presidency in an age when personal diaries and discursive letters are seldom written. The authors producing this volume had first access to more than fifty of these cleared interviews, including sessions with White House chiefs of staff Mack McLarty and Leon Panetta, Secretaries of State Warren Christopher and Madeleine Albright, National Security Advisors Anthony Lake and Sandy Berger, and a host of political advisors who guided Clinton into the White House and helped keep him there. This book thus provides a multidimensional portrait of Bill Clinton's administration, drawing largely on the observations of those who knew it best.ContributorsSpencer D. Bakich, University of RichmondBrendan J. Doherty, United States Naval AcademyPatrick T. Hickey, West Virginia UniversityElaine Kamarck, Center for Effective Public Management, Brookings InstitutionSidney M. Milkis, University of VirginiaMegan Moeller, University of Texas at AustinMichael Nelson, Rhodes College and the Miller Center, University of VirginiaBruce F. Nesmith, Coe CollegeBarbara A. Perry, Miller Center, University of VirginiaPaul J. Quirk, University of British ColumbiaRussell L. Riley, Miller Center, University of VirginiaAndrew Rudalevige, Bowdoin CollegeRobert A. Strong, Washington and Lee UniversitySean M. Theriault, University of Texas at Austin
Автор: Russell, R. Miller. Название: Death on the silk road / ISBN: 1596300744 ISBN-13(EAN): 9781596300743 Издательство: Неизвестно Рейтинг: Цена: 21780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Death on the Silk RoadBy Russell R. Miller: Is a contemporary traveler's tale of deceit, deception and international intrigue, involving an ordinary man facing extraordinary circumstances in a highly unusual location, Kazakhstan.Charlie Connelly, a retired international executive with tenuous ties to the Central Intelligence Agency finds himself on a consulting project for a global banking corporation assigned to a mining project in the remote Tien Shan Mountains of newly independent Kazakhstan. A silent killer with obscure motives threatens Connolly and a group of mismatched international specialists who are isolated by a blinding snowstorm. As members of the project begin to disappear, Connolly's handler back at Langley attempts to sort out the identities and motives of an indigenous Islamic group competing with China and Russia for the oil and rare mineral deposits in the resource-rich Kazakh Republic.Russell Miller, winner of the American Authors Association Silver Quill Award for his previous novel The Spy with a Clean Face, relies on his extensive international experience traveling to over 100 countries to craft a complex geopolitical thriller ripped from current headlines
Автор: Miller Russell R. Название: An American in Shanghai: Reflections on Living in New China ISBN: 0991135407 ISBN-13(EAN): 9780991135400 Издательство: Неизвестно Цена: 22930.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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