Real business of it, Hunter, Richard Westerman, George

Автор: Verlag Georg Westermann, Westermann George, Glaser Adolf
Название: Westermanns Monatshefte, Volume 4
ISBN: 1286950716 ISBN-13(EAN): 9781286950715
Издательство: Неизвестно
Цена: 40400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Westerman George, Bonnet Didier, McAfee Andrew
Название: Leading Digital: Turning Technology Into Business Transformation
ISBN: 1625272472 ISBN-13(EAN): 9781625272478
Издательство: Неизвестно
Рейтинг:
Цена: 29430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups.

But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master.

It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.