This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
In the thoroughly updated second edition of this unique book, Catherine McBride examines how the languages we know help structure the process of becoming literate. Taking an ecological and distinctively cross-cultural perspective, the book looks at reading and writing development and impairment across a range of languages, scripts, and contexts. The book covers issues including:
The importance of phonological sensitivity for learning to read and to write
The first units, or building blocks, of literacy learning in different scripts such as Chinese, English, Korean Hangul, Hebrew, Hindi and Arabic
The role of visual processing in reading and writing skills
How the latest research can inform the teaching of reading
An overview of our understanding of dyslexia, including recent neuroscientific research
The developmental challenges in becoming biliterate
What is special about writing for beginners and later for comprehensive writing
Basics of reading comprehension
Children's Literacy Development, Second Edition is a timely and important contribution to our understanding of literacy around the world. Written by an eminent scholar in the field, it is the only book available that provides an overview of how children learn to read and write in different languages, and will be essential reading for all students of Developmental Psychology, Educational Psychology, Psycholinguistics and Speech Therapy.
Автор: Peter Backhaus Название: Communication in Elderly Care: Cross-Cultural Perspectives ISBN: 1623566827 ISBN-13(EAN): 9781623566821 Издательство: Bloomsbury Academic Рейтинг: Цена: 40120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The topic of communication in elderly care is becoming ever more pressing, with an aging world population and burgeoning numbers of people needing care. This book looks at this critical but underanalyzed area. It examines the way people talk to each other in eldercare settings from an interdisciplinary and globally cross-cultural perspective. The small body of available research points to eldercare communication taking place with its own specific conditions and contexts. Often, there is the presence of various mental/physical ailments on the part of the care receivers, scarcity of time, resources and/or flexibility on the part of the care givers, and a mutual necessity of providing/receiving assistance with intimate personal activities. The book combines theory and practice, with linguistically informed analysis of real-life interaction in eldercare settings across the world. Each chapter closes with a "Practical Recommendations" section that contains suggestions on how communication in eldercare can be improved. This book is an important and timely publication that will appeal to researchers and carers alike.
Автор: Nuria Lorenzo Dus Название: Real Talk: Reality Television and Discourse Analysis in Acti ISBN: 0230368727 ISBN-13(EAN): 9780230368729 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first book to examine the discourse of reality television. Chapters provide rigorous case studies of the discourse practices that characterise a wide range of generic and linguistic/cultural contexts, including dating shows in China and Spain, docudramas in Argentina and New Zealand, and talent shows in the UK and USA.
Автор: Narrog Heiko Название: Modality, Subjectivity, and Semantic Change: A Cross-linguis ISBN: 0199694370 ISBN-13(EAN): 9780199694372 Издательство: Oxford Academ Рейтинг: Цена: 145200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a cross-linguistic exploration of semantic and functional change in modal markers. With a focus on Japanese and to a lesser extent Chinese the book is a countercheck to hypotheses built on the Indo-European languages. It also contains numerous illustrations from other languages.
Автор: Ishiguro Teruhiro Название: Grammar in Cross-linguistic Perspective ISBN: 303911445X ISBN-13(EAN): 9783039114450 Издательство: Peter Lang Рейтинг: Цена: 104150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The papers in this volume are devoted to new in-depth treatments of distinctive aspects of Chinese and Japanese syntax, semantics and pragmatics, informed by influential theoretical concepts of the day, including cognitive grammar, construction grammar, information structure, grammaticalization and linguistic typology.
Автор: Maria Stathopoulou Название: Cross-Language Mediation in Foreign Language Teaching and Te ISBN: 1783094117 ISBN-13(EAN): 9781783094110 Издательство: Неизвестно Рейтинг: Цена: 218330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book contributes to the growing field of foreign language teaching and testing by shedding light on mediation between languages. Focusing on cross-language mediation as translanguaging practice, the book explores what mediation entails, the processes involved and the challenges mediators face.
Автор: Iwona Kraska-Szlenk Название: Embodiment in Cross-Linguistic Studies: The `Head` ISBN: 9004392408 ISBN-13(EAN): 9789004392403 Издательство: Brill Цена: 124850.00 T Наличие на складе: Невозможна поставка. Описание: Embodiment in Cross-Linguistic Studies: The ‘Head’ edited by Iwona Kraska-Szlenk adds to linguistic studies on embodied cognition and conceptualization while focusing on one body part term from a comparative perspective. The ‘head’ is investigated as a source domain for extending multiple concepts in various target domains accessed via metaphor or metonymy. The contributions in the volume provide comparative and case studies based on analyses of the first-hand data from languages representing all continents and diversified linguistic groups, including endangered languages of Africa, Australia and Americas. The book offers new reflections on the relationship between embodiment, cultural situatedness and universal tendencies of semantic change. The findings contribute to general research on metaphor, metonymy, and polysemy within a paradigm of cognitive linguistics.
This book explores the influence of culture and cognition on translation and communication and brings together revised versions of papers delivered at the First International TransLingua Conference, organized in 2015 by the Institute of Modern Languages and Applied Linguistics and the Department of English at Kazimierz Wielki University in Bydgoszcz, Poland. The volume investigates various languages and cultures (including Japanese, Hungarian, English, Czech, Polish, German and Swahili) and examines a range of linguistic and translation issues from a micro-scale perspective. Alongside these case studies, it also includes reflections by two internationally renowned scholars, El?bieta Tabakowska and Zolt?n K?vecses, on the interplay between language, culture and cognition and the influence of collective and individual memory on translation.
Автор: Thompson Название: Grammar in Everyday Talk ISBN: 1107031028 ISBN-13(EAN): 9781107031029 Издательство: Cambridge Academ Рейтинг: Цена: 116160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on everyday telephone and video interactions, this book surveys how English speakers use grammar to formulate responses in ordinary conversation. Speakers build their responses in a variety of ways: the responses can be longer or shorter, repetitive or not, and can be uttered with different intonational `melodies`.
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