Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Das Название: Managing Public-Private Strategic Alliances ISBN: 1623964873 ISBN-13(EAN): 9781623964870 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 50820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managing Public-Private Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.Managing Public-Private Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The chapters in this volume cover a number of significant topics that speak to the critical issues in managing strategic alliances involving public-private enterprises in various industries and countries. The topics cover both the broader issues, such as contracting and bundling public sector infrastructure and services, formation of innovation alliances and alliance portfolios, and competing institutional logics in public-private alliances, and the more focused problems of trust-building, sustainability-oriented co-innovation, and organizational justice in multipartner alliances. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing public-private strategic alliances.
Автор: Das Название: Managing Public-Private Strategic Alliances ISBN: 1623964881 ISBN-13(EAN): 9781623964887 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 94250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managing Public-Private Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.Managing Public-Private Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The chapters in this volume cover a number of significant topics that speak to the critical issues in managing strategic alliances involving public-private enterprises in various industries and countries. The topics cover both the broader issues, such as contracting and bundling public sector infrastructure and services, formation of innovation alliances and alliance portfolios, and competing institutional logics in public-private alliances, and the more focused problems of trust-building, sustainability-oriented co-innovation, and organizational justice in multipartner alliances. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing public-private strategic alliances.
Автор: Huang Название: Managing Chinese Outward Foreign Direct Investment ISBN: 1137394587 ISBN-13(EAN): 9781137394583 Издательство: Springer Рейтинг: Цена: 88500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managing Chinese Outward Foreign Direct Investment focuses on the management of Chinese outward foreign direct investment at the organisational level. Considering investment as a process, the book addresses managerial issues from strategic entry decisions to corporate sustainable development.
Автор: Spender, J.-C., Название: Business Strategy: Managing Uncertainty, Opportunity, and Enterprise ISBN: 0198746520 ISBN-13(EAN): 9780198746522 Издательство: Oxford Academ Рейтинг: Цена: 34310.00 T Наличие на складе: Нет в наличии. Описание: Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its leaders developing newly imagined solutions to the opportunities that these uncertainties open up. It presents new approaches for managers, consultants, strategy teachers and students.
Автор: Aalbers Название: Innovation Networks ISBN: 1138796980 ISBN-13(EAN): 9781138796980 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Organizations are complex social systems that are not easy to understand, yet they must be managed if a company is to succeed. This book explains networks and how managers and organizations can navigate them to produce successful strategic innovation outcomes. Although managers are increasingly aware of the importance of social relations for the inner-workings of the organization, they often lack insights and tools to analyze, influence or even create these networks.
This book draws on insights from social network theory; insights sharpened by research in a number of different empirical settings including production, engineering, financial services, consulting, food processing, and R&D/hi-tech organizations and alternates between offering critical real business examples and more rigorous analysis.
This concise book is vital reading for students of business and management as well as managers and executives.
Автор: Drucker Название: Managing the Non-Profit Organization ISBN: 1138135488 ISBN-13(EAN): 9781138135482 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A Drucker management classic, first published in 1990, which breaks down any narrow definition of management and is aimed specifically at decision-makers and managers working in non-profit making and charitable organizations to help them apply the principles of good management to their sector.
Drawing from the American experience, Drucker poignantly illustrates his discussion of management by quoting his in-depth interviews with top executives from non-profit making organizations. The issues of mission, performance, people and relationships, leadership and developing managers are eloquently discussed and Drucker provides Action Implications throughout the book which are of practical importance to the reader.
Автор: Drucker Название: Managing For Results ISBN: 1138126683 ISBN-13(EAN): 9781138126688 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Managing for Results demonstrates Drucker's particular genius for breaking through conventional outlooks and opening up new perspectives for ultimate profits in the world of business.
What must be done to make the organization perform, prosper and grow - what the executive, the maker of decisions, must do to move the enterprise forward - is the subject of this book. It will be of great value to students of management as well as executives in industry and commerce, and it deals skilfully and perceptively with economic tasks which every business has to tackle in order to achieve sound performance and economic results.
Автор: Drucker Название: Managing in Turbulent Times ISBN: 1138137677 ISBN-13(EAN): 9781138137677 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managing in Turbulent Times tackles the key issues facing managers in the 1990s: how to manage in rapidly changing environments. This seminal and prophetic book laid the foundation for a generation of writers on change management.
Автор: Aalbers Название: Innovation Networks ISBN: 1138796972 ISBN-13(EAN): 9781138796973 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Organizations are complex social systems that are not easy to understand, yet they must be managed if a company is to succeed. This book explains networks and how managers and organizations can navigate them to produce successful strategic innovation outcomes. Although managers are increasingly aware of the importance of social relations for the inner-workings of the organization, they often lack insights and tools to analyze, influence or even create these networks.
This book draws on insights from social network theory; insights sharpened by research in a number of different empirical settings including production, engineering, financial services, consulting, food processing, and R&D/hi-tech organizations and alternates between offering critical real business examples and more rigorous analysis.
This concise book is vital reading for students of business and management as well as managers and executives.
Автор: Johan Roos; Georg von Krogh Название: Managing Strategy Processes in Emergent Industries ISBN: 0333665732 ISBN-13(EAN): 9780333665732 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this text, based upon observation of and involvement in the strategy processes of three media firms, a framework for strategy processes is proposed and a practical outline of new processes to be developed is presented.
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