Atari design 9781474284554

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Автор: Guins, Prof Raiford (indiana University, Usa)
Название: Atari design
ISBN: 9781474284554
Издательство: Bloomsbury Academic
Классификация:

История искусств / художественные и оформительские стили

Промышленная эстетика и дизайн / прикладное искусство

Кино, телевидение и радио

Отрасли информационных услуг и услуг связи

Графические и цифровые медиа-приложения

ISBN-10: 1474284558
Обложка/Формат: Paperback
Страницы: 280
Вес: 0.12 кг.
Дата издания: 12.11.2020
Серия: Cultural histories of design
Язык: English
Иллюстрации: 120 bw illus with 16 page colour plate section
Размер: 24.38 x 18.80 x 1.27 cm
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Graphical & digital media applications,History of art / art & design styles,Industrial / commercial art & design,Media, information & communication industries, COMPUTERS / Digital Media / Video & Animation,DESIGN / General,DESIGN / Graphic Arts / General,
Подзаголовок: Impressions on coin-operated video game machines
Рейтинг:
Поставляется из: Англии
Описание: Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari’s industrial and graphic designers contributed to the development of the video game machine.Innovative game design played a key role in the growth of Atari – from Pong to Asteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machines cabinet. Atari did not just make games, it designed products for environments.With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century. Design was never an afterthought at Atari.

Atari design, Guins, Prof Raiford (indiana University, Usa)