A radical shift in perspective to transform your organization to become more innovative
The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.
This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.
Explore the digitized future using new design criteria to create real value for the user
Foster radical innovation through an inspiring framework for action
Gather the right people to build highly-motivated teams
Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications
Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Автор: Jaworski, Bernard Lurie, Bob Название: Organic growth playbook ISBN: 1839826878 ISBN-13(EAN): 9781839826870 Издательство: Emerald Рейтинг: Цена: 23030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Автор: Harte Bill, Davies Ben Название: The Agile Innovation Playbook ISBN: 152727960X ISBN-13(EAN): 9781527279605 Издательство: Неизвестно Рейтинг: Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
"Innovation done quicker, better, and cheaper. Innovation for the modern marketeer" Hugh Pile, CEO Blue Skies, ex L'Oreal CMO Western Europe
"Agile Innovation responds to ever-changing consumer and business needs. It is fast, flexible and focussed to maximise success." Laura Sheard, Marketing and Innovation Director
Innovation in Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) has been relatively unchanged over the last 40 years. Innovation has been a source of profitable growth for scores of companies worldwide. Innovation helps grow sales, profits, people's capabilities, and shareholder value with a Return on Investment (ROI) of 185%.
However, CPG's innovation model readily accepts an innovation failure rate of around 90%, with limited opportunities over the last 20 years to significantly improve that failure rate. No matter the company's size, its innovation budget, and its experience, the failure rate exceeds the successes.
This failure represents a massive inefficiency in the innovation ecosystem as well as hindering successful innovation. It means, on average, for every successful product, it costs 41m and countless years lost.
Innovation needs to innovate. We need to not only find a better way to innovate but to do it cheaper and faster. Agile Innovation does that, and we want to share how you can do that too.
The Agile Innovation Playbook sets out the opportunities for innovation in a CPG company, the costs of innovation, and the current reasons for innovation failure. We define our Agile Innovation vision as zero per cent failure, then describe how your business would look and feel with that context, along with how to bring Agile Innovation into your organisation. Our last section helps implement Agile Innovation into your business, highlighting the tools you'll need, your teams' structure, and how to govern Agile Innovation.
The Agile Innovation Playbook is a practical book written to help all CPG and FMCG companies improve their innovation success. It offers you the tools to develop better products for consumers, bring more profit to retailers and manufacturers, enhance job satisfaction for employees, and improve shareholder value. It has resources available to help your company, no matter the size, to be agile in its new product development and produce new products that consumers demonstrably enjoy better than current products.
Автор: Klaus Fichter; Severin Beucker Название: Innovation Communities ISBN: 3642448682 ISBN-13(EAN): 9783642448683 Издательство: Springer Рейтинг: Цена: 172350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Self-organising networks have become the dominant innovators of complex technologies and radical innovation. This book introduces the concept of `innovation communities` and shows how successful `champions` network on a case-by-case basis to get things done.
Автор: Tverlid Steinar Wasa Название: Radical Innovation: Everybody Can If They Know How ISBN: 8245033774 ISBN-13(EAN): 9788245033779 Издательство: Gazelle Book Services Рейтинг: Цена: 45690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a complete guide to how organizations can build a well-working radical innovation muscle. The author differentiates between incremental and radical innovation, focusing on the radical side, which is where most companies fail. Radical innovation is breaking with the development pattern of the present value creation and finding economical potential in a completely new direction. Tverlid has spent several decades working deeply in the subject area from various perspectives in large companies. He has been key in developing and implementing radical innovation in Equinor, where he currently works as innovation specialist. This book sums up the knowledge he has gained from this journey in a story-like format, emphasizing the importance of taking a systematic approach to radical innovation. This is a handbook for the generation of radical innovation. The step-by-step method allows companies to reproduce radical concepts while keeping the budget at a reasonable level. The effort remains modest while the effect, on the contrary, becomes visible throughout the company and beyond. Although the model is built on a company structure, the basic radical innovation principles are also valuable for smaller informal groups and individuals.
Автор: Dodgson, Mark (professor Of Innovation Studies, University Of Queensland) Gann, David (professor And Vice-president (innovation) At Imperial College L Название: Innovation: a very short introduction ISBN: 0198825048 ISBN-13(EAN): 9780198825043 Издательство: Oxford Academ Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
Автор: Guilhon Название: Venture Capital and the Financing of Innovation ISBN: 1786300699 ISBN-13(EAN): 9781786300690 Издательство: Wiley Рейтинг: Цена: 146730.00 T Наличие на складе: Поставка под заказ. Описание:
The funding of innovative projects that are fundamentally ambiguous often leads to situations where decision-making is difficult. However, decision-making can be improved by practices such as syndication and step-by-step funding. The dynamic of this industry requires us to consider the economic and institutional variables that make this system coherent in English-speaking countries, but conversely reduce it to a privileged niche by the leading authorities in Europe and France.
This book proposes two guiding ideas. The first idea presents innovation as a very uncertain process. This modifies the decision-making in the entrepreneurial ecosystem, with intervention upstream in regards to stronger foundations, evaluations and selection of projects. The second idea is that the actors hold onto partial knowledge in a context where their attention span is limited. These cognitive limitations need the formation of networks, and lead to mutual and complementary dependency relations.
Автор: Taplin, Ruth (centre For Japanese And East Asian Studies, London, Uk) Название: Innovation, investment and intellectual property in south korea ISBN: 1138221929 ISBN-13(EAN): 9781138221925 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book charts the growth in innovation, investment and the development of intellectual property rights in South Korea during the Park to Park presidential period, exploring how far South Korea`s industrial success can be attributed to these factors. The Korean cultural tendency of the double-edged sword of cult and rapid action is assessed within this framework of business success.
Автор: Almeida Fernando, Santos Jose Duarte Название: The Business Plan Reference Manual for It Businesses ISBN: 8770220395 ISBN-13(EAN): 9788770220392 Издательство: Taylor&Francis Рейтинг: Цена: 99010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
There is a great worldwide desire to launch new technology-based business. In this sense, and increasingly, entrepreneurship courses have arisen in several universities and many of the courses in the management, administration and engineering areas already offer entrepreneurship curricular units. Throughout those programs, the teams develop key integrated competencies in innovation, entrepreneurship and technology that will ultimately enable the students to create and develop new technology-based businesses.
The Business Plan Reference Manual for IT Businesses provides a reference manual for undergraduate and graduate students that intend to launch their start-up business in the IT field. It helps them to create and model the business plan of their business. Therefore, this manual is mainly aimed at instructors who want to offer a practical view of the process of modeling, designing and developing an IT start-up. Additionally, it can be individually used by entrepreneurs who wish to launch their start-up businesses in IT field.
The structure of the book was defined taking into account different approaches to the construction of the business plan, which basically consider a disaggregation of some of these chapters in others smaller (e.g., marketing plan into products/services and market, financial plan into investment plan and economic-financial projections). We chose to aggregate these dimensions into a single chapter, which in our view facilitates the process of analyzing a business plan. It is also relevant to mention the inclusion of "Chapter V - Prototype description" which is innovative and intends to take into account the application of this business plan template to the information technology sector.
Автор: Hall Название: Tourism and Innovation ISBN: 1138060828 ISBN-13(EAN): 9781138060821 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories, and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices.
Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama Название: Tourism Innovation: Technology, Sustainability and Creativity ISBN: 0367077892 ISBN-13(EAN): 9780367077891 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
Автор: Krippendorff Kaihan Название: Driving Innovation from Within: A Guide for Internal Entrepreneurs ISBN: 0231189524 ISBN-13(EAN): 9780231189521 Издательство: Wiley Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Kaihan Krippendorff reveals how many of the modern world`s most impactful creations were invented by passionate employee-innovators. He lays out a step-by-step playbook to unlock innovation from the inside, mapping the barriers that frustrate efforts to disrupt from within and providing tools to remove them.
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