Trees Are Made of Gas: The Story of Carbon and Climate, , Johnson Kirk

Автор: Prashant Kumar
Название: Made in Future: A Story of Marketing, Media, and Content for our Times
ISBN: 0670096245 ISBN-13(EAN): 9780670096244
Издательство: Gazelle Book Services
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Цена: 57130.00 T
Наличие на складе: Поставка под заказ.
Описание: In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the worlds largest organizations, is disconnected from their own ground-level executions. The game has changed. But they are still playing by the rules of the 1990s. They are set to lose if they keep applying Band-Aids on a broken model and trying to fit the future in the containers of the past. They need a native view of marketing in the digital age. This book provides a conceptual glue. Prashant Kumar, in his groundbreaking new book Made in Future , delves into the principles and applications of marketing strategy in the new age. Rich in research and great case studies, this book is an effort to bridge the two worlds of old school marketing principles and the new consumer and media behaviors.