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Pharmaceutical Marketing, BRENT L ROLLINS


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Цена: 78830.00T
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Автор: BRENT L ROLLINS
Название:  Pharmaceutical Marketing
ISBN: 9781284190236
Издательство: Jones & Bartlett
Классификация:

ISBN-10: 1284190234
Обложка/Формат: Paperback
Страницы: 304
Вес: 0.44 кг.
Дата издания: 12.02.2013
Язык: English
Размер: 22.86 x 15.24 x 1.63 cm
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturers perspective; and Chapter The New 4 Ps of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current Ps - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation. Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist.

Key Features - Case in Points - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example - Discussion Questions - 10 questions per chapter to facilitate active learning and student participation- Unique Chapters - Social Media and The New 4 Ps of Pharmaceutical Marketing * Each new text includes an access code for the Student Companion Website. Electronic and eBook formats do not include access to the Companion Website.



Pharmaceutical Analysis. 5 ed

Автор: Watson David G.
Название: Pharmaceutical Analysis. 5 ed
ISBN: 0702078077 ISBN-13(EAN): 9780702078071
Издательство: Elsevier Science
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Цена: 35370.00 T
Наличие на складе: Есть
Описание: Pharmaceutical analysis determines the purity, concentration, active compounds, shelf life, rate of absorption in the body, identity, stability, rate of release etc. of a drug. Testing a pharmaceutical product involves a variety of analyses, and the analytical processes described in this book are used in industries as diverse as food, beverages, cosmetics, detergents, metals, paints, water, agrochemicals, biotechnological products and pharmaceuticals.
The mathematics involved is notoriously difficult, but this much-praised textbook, now revised and updated for its fifth edition, guides a student through the complexities with clear writing and the author's expertise from many years' teaching pharmacy students. Two new chapters have been added to the new edition covering methods used in the quality control of biotechnologically produced drugs, and electrochemical biosensors. There is continuous learning reinforcement throughout the book by way of worked calculation examples and self-assessment test questions.

Worked calculation examples
Self-assessment
Additional problems (self tests)
Practical boxes
Key points boxes

Two new chapters:
Chapter 16 Methods used in the quality control of biotechnologically produced drugs
Chapter 17 Electrochemical biosensors

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing

Автор: Chaganti Subba Rao
Название: Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing
ISBN: 9388305612 ISBN-13(EAN): 9789388305617
Издательство: Неизвестно
Рейтинг:
Цена: 55110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Pharmaceutical Marketing in India: For Today and Tomorrow

Автор: Chaganti Subba Rao
Название: Pharmaceutical Marketing in India: For Today and Tomorrow
ISBN: 9388305256 ISBN-13(EAN): 9789388305259
Издательство: Неизвестно
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Цена: 55110.00 T
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Описание:

Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.

The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.

What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.

The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.


Pharmaceutical Powder and Particles

Автор: Hickey
Название: Pharmaceutical Powder and Particles
ISBN: 3319912194 ISBN-13(EAN): 9783319912196
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Поставка под заказ.
Описание: This first monograph in the new AAPS book series concisely reviews important aspects of powder and particle systems and the critical quality attributes that should be used as a guide to future developments intended to maximize the control of product quality and performance.

Foundations in pharmaceutical biotechnology

Автор: B P Nagori, Nagori Roshan Issarani, Issarani
Название: Foundations in pharmaceutical biotechnology
ISBN: 9385433180 ISBN-13(EAN): 9789385433184
Издательство: Неизвестно
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Цена: 78470.00 T
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Описание: This book deals with genetics and genetic engineering principles with applications in pharmaceutical biotechnology; fermentation process; plant cell/tissue culture and animal cell/tissue/organ culture; hybridoma technology and novel methods for the production of monoclonal antibodies

Pharmaceutical Process Design and Management

Автор: McCormick, Kate Jr, D. Wylie McVay
Название: Pharmaceutical Process Design and Management
ISBN: 1138255505 ISBN-13(EAN): 9781138255500
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A quality product or service is the successful and profitable outcome of organising resources, as judged by the final customer. Every business unit needs processes in order to do this effectively; and all processes must be documented so that achievements can be measured and future improvements planned and implemented. Pharmaceutical Process Design and Management takes a step-wise approach to process management. It presents the various elements comprising a process (man, machine, materials, method and environment); it looks at quality control and quality assurance, tools for quality improvements and ways of structuring a process into discrete, fully accountable elements; it proposes that for processes to run successfully, all operators must be the initial problem-solvers; finally, it illustrates how, with the right tools, every problem can be broken down into solvable elements. Learn how to deploy a science and risk-based approach to pharmaceutical manufacturing, by taking a fundamental approach to process design and management and, as a consequence, keep your customers satisfied and your profits healthy.

Cosmetic Formulation, Principles &

Название: Cosmetic Formulation, Principles &
ISBN: 1482235390 ISBN-13(EAN): 9781482235395
Издательство: Taylor&Francis
Рейтинг:
Цена: 183750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Cosmetics are the most widely applied products to the skin and include creams, lotions, gels, and sprays. Their formulation, design, and manufacturing ranges from large cosmetic houses to small private companies. This book covers the current science in the formulations of cosmetics applied to the skin. It includes basic formulation, skin science, advanced formulation, and cosmetic product development, including both descriptive and mechanistic content with an emphasis on practical aspects.

Key Features:

  • Covers cosmetic products/formulation from theory to practice
  • Includes case studies to illustrate real-life formulation development and problem solving
  • Offers a practical, user-friendly approach, relying on the work of recognized experts in the area
  • Provides insights into the future directions in cosmetic product development
  • Presents basic formulation, skin science, advanced formulation, and cosmetic product development

  • Electroanalysis in Biomedical and Pharmaceutical Sciences

    Автор: Sibel A. Ozkan; Jean-Michel Kauffmann; Petr Zuman;
    Название: Electroanalysis in Biomedical and Pharmaceutical Sciences
    ISBN: 3662507021 ISBN-13(EAN): 9783662507025
    Издательство: Springer
    Рейтинг:
    Цена: 104480.00 T
    Наличие на складе: Есть у поставщика Поставка под заказ.
    Описание: The authors also cover procedures for the identification of electroactive groups and the chemical and electrochemical processes involved.Understanding the principles of such processes is essential for finding optimum analytical conditions in the most reliable way.

    Pharmaceutical Calculations, International Edition 15e

    Автор: Howard C. Ansel,Shelly Janet Prince Stockton
    Название: Pharmaceutical Calculations, International Edition 15e
    ISBN: 1496339622 ISBN-13(EAN): 9781496339621
    Издательство: Lippincott Williams & Wilkins
    Рейтинг:
    Цена: 59490.00 T
    Наличие на складе: Невозможна поставка.

    Pharmaceutical Dosage Forms & Drug

    Автор: Mahato
    Название: Pharmaceutical Dosage Forms & Drug
    ISBN: 1482253623 ISBN-13(EAN): 9781482253627
    Издательство: Taylor&Francis
    Рейтинг:
    Цена: 122490.00 T
    Наличие на складе: Есть у поставщика Поставка под заказ.
    Описание: Completely revised and updated, this third edition of Pharmaceutical Dosage Forms and Drug Delivery elucidates the basic principles of pharmaceutics, biopharmaceutics, dosage form design, and drug delivery - including emerging new biotechnology-based treatment modalities.

    Cell Culture in Pharmaceutical Research

    Автор: N.E. Fusenig; H. Graf
    Название: Cell Culture in Pharmaceutical Research
    ISBN: 3662030136 ISBN-13(EAN): 9783662030134
    Издательство: Springer
    Рейтинг:
    Цена: 113190.00 T
    Наличие на складе: Есть у поставщика Поставка под заказ.
    Описание: Cell biology has made an appreciable impact on the evaluation of physiological and pathophysiological processes leading to a more detailed understanding of the signaling mechanisms by which cells communicate in vivo and in vitro and modify adaptively.

    Politics of the pharmaceutical industry and access to medicines

    Название: Politics of the pharmaceutical industry and access to medicines
    ISBN: 1138103144 ISBN-13(EAN): 9781138103146
    Издательство: Taylor&Francis
    Рейтинг:
    Цена: 148010.00 T
    Наличие на складе: Есть у поставщика Поставка под заказ.
    Описание:

    The book studies the pharmaceutical industry of India. It is one of the most successful stories of economic expansion and improvements in public health. Indian firms have made access to quality medicines possible and affordable in many developing countries. Indian pharmaceuticals are also exported on a large scale to the United States and other highly regulated markets. A wave of mergers, acquisitions and tie-ups point to growing integration between Indian firms and global pharma multinationals.

    Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka



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