Where would be without our parents, our children, our husbands, wives, significant others, friends, business colleagues, sports friends, neighbours, or casual acquaintances? It is safe to say that without relationships, we would be nowhere.
Mere shells of ourselves.
The same truth applies to the business world. In fact, relationships are the real DNA of the business world.
And, yet, very few business people see their relationships as a personal core asset, one that can be cultivated, nurtured and expanded into a key method of creating ongoing opportunity for themselves, and for everyone they meet.
We've written this book to recognize and honour this most undervalued asset in our business lives. Our goal is to help our readers, our clients, and our network members take advantage of the best asset that they have.
And have fun while doing so
As experts in the two most important channels for tapping into the full potential of our business relationships, we have joined forces to help our readers grow their relationships by growing themselves, both on- and offline.
Together, in Your Personal Marketing Playbook, we explore the plays, or tactics, that a business professional can use to develop his or her social capital, on or off line, to create the revenue they truly deserve - while enjoying their lives.
We call this collection of activities "Personal Marketing."
We've developed a formula to help our readers see their opportunity more clearly, and it summarizes our recommended method of combining 160 referral marketing methods with the ever-expanding range of online tactics available today:
Referral Marketing + Content Marketing = Personal Marketing = Success
We hope that you enjoy learning more about your wonderful asset. We also hope that the valuable knowledge in Your Personal Marketing Playbook brings you abundance beyond your wildest dreams
Best wishes for a smooth climb to success
Susan Crossman
Oakville, Ontario, Canada
Paula Hope
Town of Blue Mountains, Ontario, Canada
Автор: Crossman, Susan Название: Content marketing made easy ISBN: 1988058023 ISBN-13(EAN): 9781988058023 Издательство: Gazelle Book Services Рейтинг: Цена: 28590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't happening won't make them go away. I believe that developing and polishing our online content is the key to the kingdom... it is a process that can be taught, learned and duplicated. Once you have a program up and running, it's a straightforward way to generate more business... Online marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of online marketing that currently flies under the label of content marketing." By the end of this book I aim to help you figure out what that is, why it's important and how it works, and hopefully I'll be able to crack open a door to the future for you and your business that is filled with possibility." - Susan Crossman, author, Content Marketing Made Easy - Why You Need It / How To Do It Susan Crossman is a veteran writer who has spent decades wielding the power tool of language to benefit businesses and individuals in search of greater success and consistent results. Via her content marketing company, Crossman Communications (www.crossmancommunications.com), Susan and her team create high quality online content that helps businesses connects with their target audience, explain their business proposition, differentiate them in a competitive market and motivate their ideal customers to take action. An enthusiastic supporter of writing with clarity, she is the traditionally published author of four books: a novel (Shades of Teale), a collection of short stories (Passages to Epiphany), a writer's companion to help people write with more impact (The Write Way), and a book that explains the mysteries of content marketing (Content Marketing Made Easy - Why You Need It / How To Do It).
Автор: Crossman Seth Название: The Lost Train ISBN: 0980192153 ISBN-13(EAN): 9780980192155 Издательство: Неизвестно Рейтинг: Цена: 13790.00 T Наличие на складе: Невозможна поставка. Описание: In late 1944, a train rumbled out of Konigsberg, Germany laden with gold, artifacts and priceless paintings in an attempt to escape the advancing Soviet army. It was never seen again. Seventy-two years later, Will Stattin, a former MP and the son of a famous archaeologist, gets a call for help from a prestigious art collector in Italy. For Will it's a job offer and a chance to escape his troubles, even if the job sounds strange and unbelievable: track down a series of nine paintings that reveal the location of the lost train and its legendary wealth. Shortly after he arrives, Will is caught up in a deadly game as five of the paintings are stolen. Now it is a race across Europe to find the lost train and the killers before they turn their sights on him. For Will Stattin, his dangerous adventure is just beginning...
Автор: Crossman L. G. Название: Awesome Alpacas ISBN: 1524692891 ISBN-13(EAN): 9781524692896 Издательство: Неизвестно Цена: 15630.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Crossman Frank Название: Mars Colonies: Plans for Settling the Red Planet ISBN: 097414438X ISBN-13(EAN): 9780974144382 Издательство: Неизвестно Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In Fall 2018, The Mars Society offered a prize for the best design and description of a 1000 person colony on Mars. The twenty page plans had to account for the colony location and design, the economic success of the colony, the socio/cultural environment, the governance processes, and the aesthetics of living on Mars. One hundred teams from around the world responded with their proposals. This book presents 22 of the plans judged to be the best to address all these requirements in a comprehensive way. The depth and breadth of this thinking of teams from around the planet Earth as they planned and described their concepts for settling the Red Planet can only be fully appreciated by reading all of the design reports in this book.
Автор: Crossman David A. Название: Requiem for Ashes ISBN: 0615512542 ISBN-13(EAN): 9780615512549 Издательство: Неизвестно Цена: 17190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Formerly Murder in a Minor Key."Albert is one of my all-time favorite sleuths " Tess Gerritsen, NYT Bestselling Author"...shines with comic brilliance. Crossman has a gift for creating characters...who should show up in further adventures of Albert. And there should be more." Chicago Sun-Times "The novel is an exercise in the comic style, defying disbelief. To his credit, Crossman brings it off nicely. Albert is clearly a survivor, likely to be heard from again." Los Angeles Times Book Review "Crossman...creates an offbeat, sympathetic sleuth who meanders innocently through this tale like a lamb through a pack of wolves. Bravo. Encore Publishers Weekly "If you have ever aspired to be a private detective, here is some hilarious inspiration. Crossman's delightfully offbeat tale of wacky academic politics contains a host of bizarre characters and an inexplicable homicide. Albert is indeed a unique, likeable operative. I certainly look forward to an encore. St. Louis Post-Dispatch Nothing made sense to Albert. Why would anyone want to kill Professor Glenly because of Etruscans? Why did everyone think Tewksbury had done it? And why did the cassette recorder stop working when you spilled beer on it?Albert didn't think like most people. He never understood how they could spout their age, or weight, or Social Security Number off the top of their head without looking it up somewhere. All Albert knew was music. The orbit of his tiny, coffee-stained universe was elliptical and only rarely collided with the conventional world, generally in the vicinity of a Dunkin' Donuts. Still, he couldn't understand why the police failed to grasp the logic of his argument: Tweksbury had just quit smoking. You don't quit smoking if you're planning to kill someone - even a history professor.Like a musical pinball, Albert is buffeted through the sinister underbelly of academe, a world ruled by lust, greed, and twisted envy, whose existence he'd never imagined, and in which he is an unwanted stranger.If only he could put a face on the figure in the shadows. If only he could cover up the burn mark on his cheek and thigh. If only Detective Naples would stop asking him questions. If only someone would stop trying to kill him. If only someone would explain ... everything.
Автор: Crossman, Susan Название: Shades of teale ISBN: 1897453167 ISBN-13(EAN): 9781897453162 Издательство: Gazelle Book Services Рейтинг: Цена: 28530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book conducts a thorough review of all the bidding ideas and concepts that are encountered in a beginner`s course on bridge, and takes the reader beyond them, gently but firmly, to the second stage.
Автор: Susan Crossman Название: Shades of Teale ISBN: 1897453795 ISBN-13(EAN): 9781897453797 Издательство: Gazelle Book Services Рейтинг: Цена: 71430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A lot of people get pushed around and take it its safer than confrontation. But Teale was finding too much was being taken away from her her once seemingly secure life was a sham and it was all beginning to cost her dearly... something had to be done but the answers were hidden in a veil of lies... She began searching, in hidden places, for someone shed lost, a long time ago...
Автор: Crossman Virginia Название: Poverty and the Poor Law in Ireland, 1850-1914 ISBN: 1789620554 ISBN-13(EAN): 9781789620559 Издательство: Неизвестно Рейтинг: Цена: 83530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book provides the first detailed, comprehensive assessment of the ideological basis and practical operation of the poor law system in the post-Famine period in Ireland (1850-1914).
Автор: Crossman Edward B. Название: Air Battle of Ploesti ISBN: 128842065X ISBN-13(EAN): 9781288420650 Издательство: Неизвестно Рейтинг: Цена: 71050.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Crossman, Susan Название: Write way ISBN: 189745340X ISBN-13(EAN): 9781897453407 Издательство: Gazelle Book Services Рейтинг: Цена: 22870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Susan Crossman has created one of the most comprehensive books on writing ever written. Whether you're writing a business report, an essay or a full-length novel, Crossman offers invaluable advice on making the process move more smoothly and efficiently. She also provides insightful tips on avoiding writer's block. If you want to be a truly effective and successful writer, this is the book you need." - Michael B. Davie, author Winning Ways Solid, expert advice from a professional writer and author of several critically acclaimed books. From tips on overcoming writer's block and engaging your audience to focusing on specific markets, Susan Crossman, also author of Shades of Teale and Passages to Epiphany, delivers insightful commentary that will help anyone become a more efficient, effective and successful writer. Of tremendous benefit to business writers - and to anyone crafting works of fiction and non-fiction - a must-read! - Manor House Publishing Inc. Susan Crossman on The Write Way: "We all recognize that writing is a creative process but we also tend to think of the physical process of writing as a mechanical skill that takes good grammar and a decent vocabulary and somehow blends them all together to create clear communication. That's not a bad start but decades of experience have taught me that writing with impact is much more complex. This book provides tips on: - How to structure your written work - How to write with style and - How to engage an audience - Avoiding and overcoming writer's block - Writing for key markets and marketing your writing in a highly effective manner I hope The Write Way will help you write with more clarity and conviction and I also hope that it will make the task of writing that much more enjoyable."
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