Art Of Supercell, The, Supercell

Автор: Keisuke Yamada
Название: Supercell`s Supercell featuring Hatsune Miku
ISBN: 1501325981 ISBN-13(EAN): 9781501325984
Издательство: Bloomsbury Academic
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Цена: 68640.00 T
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Описание: This book explores the circulatory culture of fan production and consumption, as embodied by Vocaloids (voice-synthesized virtual characters) and the DTM (desktop music) phenomena, through a close reading of Supercell (2009). This album, the first by Japanese group Supercell, features Hatsune Miku, the Vocaloid character created by Crypton Future Media with voice synthesizers. She is a virtual pop superstar, “singing” in over 100,000 songs uploaded by fans. Supercell consists of eleven members: Ryo, the leader and composer, and ten artists who design album illustrations and make the music videos that are uploaded onto Niconico and other video sharing sites. Prior to releasing Supercell in March 2009, their works using Crypton’s technology had already become well known to Niconico users and to fan circles (doujin). The book examines these issues through the lenses of media and fan studies. The first section of the book focuses on the environmental conditions, or settings— online social media platforms, the new technology for composing, dedicated fans of the Vocaloid characters—that support the activities of these creators. The second section explores Supercell and their works as case studies of Vocaloid use. In its entirety, the book will offer an in-depth discussion of the concepts of participatory culture (Jenkins 2006), database consumption, and derivative works (Azuma 2009). These concepts explain the processes by which the Vocaloid/DTM culture and its fan communities have developed, and by which its creators have been empowered and its works enriched among the circles. The final section analyzes Hatsune Miku’s live performance of Supercell’s works as a 3-D hologram and the performative practices of avid fans in public spaces. In summary, the book provides readers with a sense of how interactive new media and an empowered fan base combine to engage in the creation processes and enhance the circulation of DTM works.