Winning The Right Game 9780262045469

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Автор: Adner, Ron
Название: Winning The Right Game
Перевод названия: Рон Эднер: Победа в правильной игре
ISBN: 9780262045469
Издательство: MIT Press
Классификация:

Торгово-промышленная деятельность и управление

ISBN-10: 026204546X
Обложка/Формат: Hardcover
Вес: 0.57 кг.
Дата издания: 03.08.2021
Серия: Management on the cutting edge
Язык: English
Размер: 232 x 154 x 28
Читательская аудитория: General (us: trade)
Основная тема: Business & Economics
Подзаголовок: How to disrupt, defend, and deliver in a changing world
Рейтинг:
Поставляется из: США
Описание: How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape.

Once upon a time, firms competed within well-defined industries: Ford versus General Motors, Kelloggs versus General The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense.

To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsofts cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For todays leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

Winning The Right Game, Adner, Ron