NFL Films changed the way Americans view football. Keepers of the Flame: NFL Films and the Rise of Sports Media traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America."
Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, Travis Vogan shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent, beautiful, graceful, and heroic gridiron battles. Historically proven formulas for presentation--such as the dramatic voiceovers once provided by John Facenda's baritone, the soaring scores of Sam Spence's rousing background music, and the epic poetry found in Steve Sabol's scripts--are still used today.
From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks, NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. Vogan tells the larger story of the company's relationship with and vast influence on our culture's representations of sport, the expansion of sports television beyond live game broadcasts, and the emergence of cable television and Internet sports media.
Keepers of the Flame: NFL Films and the Rise of Sports Media presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of professional football into the national obsession commonly known as America's Game.
Автор: Vogan Travis Название: ABC Sports: The Rise and Fall of Network Sports Television ISBN: 0520292960 ISBN-13(EAN): 9780520292963 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ABC Sports shaped how the world consumes sport. The American Broadcasting Company's sports division is behind some of network television's most significant practices, celebrated personalities, and iconic moments. It created the weekend anthology Wide World of Sports, transformed professional football into a prime-time spectacle with Monday Night Football, fashioned the Olympics into a mega media event, and even revolutionized TV news. Travis Vogan's cultural and institutional history of ABC Sports examines the development of network sports television in the United States and the aesthetic, cultural, political, and industrial practices that mark it. ABC Sports traces the storied division from its beginnings through the internet age to reveal the changes it endured along with the new sports media environment it spawned.
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