Описание: A refreshing and actionable guide for any business leader who wants to execute--and complete--a successful business transformation.
Transformation is not easy. Its complex, scary, and fraught with political and economic peril. Businesses stand to lose a lot, and many of them do. According to McKinsey, 70 percent of business transformations fail.
Yet, business transformation is not optional, if an organization wants to survive. The world is constantly changing, and sooner or later something--disruptive technology, innovation, social change, major acquisitions, changing consumer behavior--will force an organizations hand.
Business transformation expert Angie Tuglus mines her decades of experience leading cross-function change and innovation initiatives at start-ups, Fortune 10 companies, and government agencies to write Transformable. The result is a carefully honed five-phase framework for transforming high-level, visionary concepts into sustainable operating realities.
Along the way, Tuglus illuminates the highest impact, and often least understood, aspects of successful transformation. This includes helping readers identify and avoid common pitfalls, as well as build thoughtful, engaging narratives that both keep the transformation on course and convince key players to believe and trust in the plan. Lively, conversational, and punctuated with witty xkcd-style comics and illustrations that bring real-world business frustrations to life, the book is an entertaining and refreshing shift in tone from traditional, dry books on business transformation theory.
Tugluss wealth of knowledge, straightforward approach, and sense of humor will help readers take ownership of their organizations future--regardless of its size, industry, or product offering--and help them define, design, and execute lasting change.
