Katahdin Woods and Waters National Monument, Hendrickson Eric E.
Автор: Hendrickson Janis Название: Lichtenstein (Basic Art) ISBN: 3836532077 ISBN-13(EAN): 9783836532075 Издательство: Taschen Рейтинг: Цена: 13280.00 T Наличие на складе: Есть Описание: Meet the pioneer of Pop art in this introduction to Roy Lichtenstein, whose high-impact cartoon-based images exploded onto the art scene at the end of the 1950s and transformed the notion of fine art forever. Appropriating the form and content of mass media, Lichtenstein reveled in American consumer culture while elevating it for critique at...
Mexican American folk and religious healing, often referred to as curanderismo, has been a vital part of life in the Mexico-U.S. border region for centuries. A hybrid tradition made up primarily of indigenous and Iberian Catholic pharmacopeias, rituals, and notions of the self, curanderismo treats the sick person with a variety of healing modalities including herbal remedies, intercessory prayer, body massage, and energy manipulation. Curanderos, “healers,” embrace a holistic understanding of the patient, including body, soul, and community.
Border Medicine examines the ongoing evolution of Mexican American religious healing from the end of the nineteenth century to the present. Illuminating the ways in which curanderismo has had an impact not only on the health and culture of the borderlands but also far beyond, the book tracks its expansion from Mexican American communities to Anglo and multiethnic contexts. While many healers treat Mexican and Mexican American clientele, a significant number of curanderos have worked with patients from other ethnic groups as well, especially those involved in North American metaphysical religions like spiritualism, mesmerism, New Thought, New Age, and energy-based alternative medicines. Hendrickson explores this point of contact as an experience of transcultural exchange.
Drawing on historical archives, colonial-era medical texts and accounts, early ethnographies of the region, newspaper articles, memoirs, and contemporary healing guidebooks as well as interviews with contemporary healers, Border Medicine demonstrates the notable and ongoing influence of Mexican Americans on cultural and religious practices in the United States, especially in the American West.
Public relations - PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult.
PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand.
How PR Can Help You
You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service.
Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book!
It's all about social proof. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too.
Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be.
This book will show you:
What PR is - and what it isn't.
How to find great lists of reporters using a little-known method.
How to find the 'story' or hook in your book to turn it into a great press release.
The best free press release distribution services.
The PR possibilities of your website.
How to set up a 'press room' on your website.
The PR possibilities of social media.
What to do next time you publish a book, for maximum PR exposure. and lots more.
This book could be the missing part of your marketing plan.
Автор: Hendrickson Jomo Название: The American Way ISBN: 0692687130 ISBN-13(EAN): 9780692687130 Издательство: Неизвестно Цена: 14930.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hendrickson Brett R. Название: Border Medicine ISBN: 1479834785 ISBN-13(EAN): 9781479834785 Издательство: Wiley EDC Рейтинг: Цена: 72070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Mexican American folk and religious healing, often referred to as curanderismo, has been a vital part of life in the Mexico-U.S. border region for centuries. A hybrid tradition made up primarily of indigenous and Iberian Catholic pharmacopeias, rituals, and notions of the self, curanderismo treats the sick person with a variety of healing modalities including herbal remedies, intercessory prayer, body massage, and energy manipulation. Curanderos, “healers,” embrace a holistic understanding of the patient, including body, soul, and community.
Border Medicine examines the ongoing evolution of Mexican American religious healing from the end of the nineteenth century to the present. Illuminating the ways in which curanderismo has had an impact not only on the health and culture of the borderlands but also far beyond, the book tracks its expansion from Mexican American communities to Anglo and multiethnic contexts. While many healers treat Mexican and Mexican American clientele, a significant number of curanderos have worked with patients from other ethnic groups as well, especially those involved in North American metaphysical religions like spiritualism, mesmerism, New Thought, New Age, and energy-based alternative medicines. Hendrickson explores this point of contact as an experience of transcultural exchange.
Drawing on historical archives, colonial-era medical texts and accounts, early ethnographies of the region, newspaper articles, memoirs, and contemporary healing guidebooks as well as interviews with contemporary healers, Border Medicine demonstrates the notable and ongoing influence of Mexican Americans on cultural and religious practices in the United States, especially in the American West.
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