Описание: In his much-anticipated memoir, entitled The Company I Keep, Chairman Emeritus and former CEO of The Est e Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into an iconic and beloved brand and ultimately into the worlds largest global prestige beauty company.
In its infancy in the 1940s and 50s, the company comprised a handful of products, sold under a single brand in just a few prestigious department stores across the United States. Today, The Est e Lauder Companies constitutes one of the worlds leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products. It comprises more than 25 brands, whose products are sold in over 150 countries and territories. This growth and success was led by Leonard A. Lauder, Est e Lauders oldest son, who envisioned and effected this expansion during a remarkable 60-year tenure, including leading the company as CEO and Chairman.
In this captivating personal account complete with great stories as only he can tell them, Mr. Lauder, now known as The Est e Lauder Companies Chief Teaching Officer, reflects on his childhood growing up in, the struggles of the Great Depression, the vibrant decades of the post-World War II boom, and his work growing the company into the global beauty powerhouse leader it is today. Mr. Lauder pays loving tribute to his mother Est e Lauder, its eponymous founder, and the employees of the company both past and present, while sharing inside stories about the company, including tales of cutthroat rivalry with Charles Revson of Revlon and others. The book offers keen insights on honing ambition, leveraging success, learning from mistakes, and growing an international company in an age of economic turbulence, uncertainty, and fierce competition.
All author proceeds from the sales of the book will be donated to charity.
