Автор: Teece, David J. (University of California at Berke Название: Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions ISBN: 0198295421 ISBN-13(EAN): 9780198295426 Издательство: Oxford Academ Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
Автор: Sloan Название: Learning to Think Strategically ISBN: 1138684759 ISBN-13(EAN): 9781138684751 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Нет в наличии. Описание: Strategic thinking has become a core competency for business leaders globally. Overused and under-defined, the term is often used interchangeably with other strategic management terms. This textbook delineates and defines strategic thinking as a conceptual cognitive capability, focusing on the nonlinear, divergent, and informal nature of strategic thinking. In this third edition of a popular text, the author provides an unconventional definition and model for strategic thinking based on critical theory. This research-based book introduces the concept as the foundation of business strategy that is distinct from strategic planning and strategic implementation. New features, including executive summaries and key critical reflective questions, along with new and updated figures, make the book vital reading for MBA, leadership development, and executive education students. The practical nature of this book also makes it valuable for business and policy executives, managers, and emerging leaders.
Автор: Decker Juilee Название: Fundraising and Strategic Planning: Innovative Approaches for Museums ISBN: 1442238771 ISBN-13(EAN): 9781442238770 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 67590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fundraising and Strategic Planning: Innovative Approaches for Museums appraise strategies museums employ to raise funds including admission prices, membership categories, donor and affinity groups, and specialized event-driven efforts while examining new crowdfunding models such as Kickstarter and Indiegogo.
Автор: Kavoura Название: Strategic Innovative Marketing ISBN: 3319338633 ISBN-13(EAN): 9783319338637 Издательство: Springer Рейтинг: Цена: 260870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
Автор: Zek?i ?en Название: Innovative Trend Methodologies in Science and Engineering ISBN: 3319523376 ISBN-13(EAN): 9783319523378 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book covers all types of literature on existing trend analysis approaches, but more than 60% of the methodologies are developed here and some of them are reflected to scientific literature and others are also innovative versions, modifications or improvements.
Автор: Hanna Lehtimaki Название: The Strategically Networked Organization: Leveraging Social Networks to Improve Organizational Performance ISBN: 1786352923 ISBN-13(EAN): 9781786352927 Издательство: Emerald Рейтинг: Цена: 89430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: `The Strategically Networked Organization` shows top and upper-middle management how cultivating an understanding of intra-firm social relations can help them to build unique strategic advantage and make use of the day-to-day knowledge that emerges in the social connections and interactions within an organization.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Автор: Androniki Kavoura; Damianos P. Sakas; Petros Tomar Название: Strategic Innovative Marketing ISBN: 3319562878 ISBN-13(EAN): 9783319562872 Издательство: Springer Рейтинг: Цена: 135090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Sakas TOC.- Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016).- Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education.- Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship.- Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education.- Integration of the Theory and Practice in Continuity with the Development of Key Competencies - One of the Necessary Areas of Solutions for the Czech University Education.- Part II: New Ways of Marketing Analytics.- Social media analytics empowering customer experience insight.- Emotion-Gauge: Analyzing affective experiences in B2B customer journeys.- Customer perceived value - a key in marketing of integrated solutions.- Reliability and perceived value of sentiment analysis for Twitter data.- Part III: Development and Marketing Strategies in Innovative Technological Enterprises.- Measuring the impact of burnout on job satisfaction and organizational commitment.- The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees.- Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links?.- The role of organisational culture in the Greek higher tourism quality.- Integrating Total Quality Management philosophy in the Greek Tourism sector.- The role of organizational culture in Greek higher education quality.- Integrating Total Quality Management philosophy in Greek higher educational institutions.- Relationship between Supervisor's Emotional Intelligence and Transformational Leadership in Hotel Organizations.- Dynamic Combination of Automatic Forecasts for Corporate Budgeting.- Financial Text Mining in Tweeterland.- Part V: 2nd Symposium on Business Modelling.- Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences.- Communicating Strategically for Improving Team Effectiveness in ICTs Organizations.- Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment.- Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager.- The Use of Information System at public hospital pharmacies in Greece: Myths and Reality.- Organization style and its effect on employee satisfaction and personal performance.- A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece.- The role of local government in the provision of social services in the third age. Case study: the municipality of Volos.- Part VII: Marketing communications in online communities.- Pharmaceutical marketing STAR.- Comparison shopping websites and their impact on consumers' purchase intention.- Part VIII: The Role Of Branding For Companies & Countries.- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity.- Current Perception of a Brand in Czech Consumers' Mind.- Generation Z and religion in times of crisis.- Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers.- Fashion brands, social media and consumers' exposure to marketing messages.- A report on museum branding literature.- "Greek Breakfast" A new tourism brand name for an age-long gastronomy tradition.- Part IX: User Generated Content and Marketing.- Cliff diving in virtual communities.- Attitude towards change: factors affecting hospital managerial employees' resistance to change.- Part X: Innovations on shipping management and marketing.- Are Greek-tanker operators aware of IMO's Sustainable Maritime Transportation System and willing to follow its goals and actions?.- Strategies in 'shipping business management'.- How do Dry Bulk Freig
Автор: Hasan Dincer; ?mit Hacioglu; Serhat Y?ksel Название: Strategic Design and Innovative Thinking in Business Operations ISBN: 3030084965 ISBN-13(EAN): 9783030084967 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Поставка под заказ. Описание: Recently, rapid technological advances have been influencing the global business operations strategies at companies of all sizes like never before. At the same time, there has been a shift in business cultures due to the rising prevalence of matrix organizations and innovative thinking. This book investigates the role of these factors in shaping the business operations of tomorrow. To address the topic comprehensively, the editors have gathered expert contributions exploring the following dimensions: the business and organizational environment, strategic design, innovativeness and risk management. Discussing aspects ranging from customer selection to understanding regional, national and supranational market dynamics, the contributions will help readers understand both the complexity of and opportunities presented by designing operations.
Автор: Damianos P. Sakas; Dimitrios K. Nasiopoulos Название: Strategic Innovative Marketing ISBN: 303016098X ISBN-13(EAN): 9783030160982 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
Автор: Albert H. Segars Название: Ideas and Innovative Organizations: A Tribal Perspective ISBN: 1433174642 ISBN-13(EAN): 9781433174643 Издательство: Peter Lang Рейтинг: Цена: 105850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A tribal approach to innovation is found within cutting-edge organizations that pursue ideas and initiatives that are extraordinary. This approach is driven by groups of people that have an ambitious mandate, positive values or codes of conduct, well-defined roles, robust flows of knowledge, the ability to endure hardship, an analytical focus, and a willingness to sacrifice. Together, these attributes signal a favorable predisposition to discover breakthrough ideas and navigate difficult projects. This approach is manifest in modern day super projects such as the Event Horizon Telescope as well as historical initiatives such as the invention of flight by the Wright Brothers. For leaders and team members, the tribal framework provides a perspective for measuring the capacity of a team to generate novel ideas and see those ideas through to a successful conclusion.
Автор: Back, Kerry E. Название: Asset Pricing and Portfolio Choice Theory ISBN: 0190241144 ISBN-13(EAN): 9780190241148 Издательство: Oxford Academ Рейтинг: Цена: 139920.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a textbook at the Ph.D. or Masters in Quantitative Finance level. It covers single-period, discrete-time, and continuous-time financial models. It provides introductions to many current research topics, and each chapter contains exercises.
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