Название: The Discourse of Sport ISBN: 0367023512 ISBN-13(EAN): 9780367023515 Издательство: Taylor&Francis Рейтинг: Цена: 33580.00 T Наличие на складе: Есть Описание: This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.
Автор: Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin Название: Olympic Marketing ISBN: 0415587867 ISBN-13(EAN): 9780415587860 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
Автор: Welch Julie Название: The Biography of Tottenham Hotspur ISBN: 1909534889 ISBN-13(EAN): 9781909534889 Издательство: Неизвестно Рейтинг: Цена: 22990.00 T Наличие на складе: Невозможна поставка. Описание: New edition of this bestselling title, a colourful history of Tottenham Hotspur that gets to the heart and soul of the famous football club. Packed with wonderful stories and the memories of legendary players, managers, supporters and other key figures, the book brings the rich history of Spurs to life.
Автор: Sue Carter, Dan Krier Название: Fast Break Sports: Sports Media Handbook ISBN: 1631890700 ISBN-13(EAN): 9781631890703 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 62830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers a comprehensive study of the joint history of sports and the media from the early instances of athletic competition to today`s multi-billion dollar industry replete with million-dollar players, marketing, advertising, and merchandising deals.
Автор: J. A. Mangan, Mark Dyreson Название: Olympic Aspirations: Realised and Unrealised ISBN: 0415525861 ISBN-13(EAN): 9780415525862 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Olympic Aspirations is the companion volume to the well received Olympic Legacies and provides original, candid and constructive contributions to the pursuit of the fulfilment of Olympic Idealism in action. This book was originally published as a special issue of the International Journal of the History of Sport.
Автор: Boria Majumdar, Nalin Mehta Название: India and the Olympics ISBN: 0415655110 ISBN-13(EAN): 9780415655118 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Olympic movement, including the relevant records and statistics, provides a unique prism to understand the complex evolution of modern Indian society. Drawing on hitherto unused archival sources, this book examines the relations between India`s place in the Olympic movement and the country`s quest for a national and international identity.
Автор: David George Surdam Название: The Postwar Yankees: Baseball`s Golden Age Revisited ISBN: 0803271786 ISBN-13(EAN): 9780803271784 Издательство: Wiley EDC Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The Yankees and New York baseball entered a golden age between 1949 and 1964, a period during which the city was represented in all but one World Series. While the Yankees dominated, however, the years were not so golden for the rest of baseball.
In The Postwar Yankees: Baseball’s Golden Age Revisited, David G. Surdam deconstructs this idyllic period to show that while the Yankees piled on pennants and World Series titles through the 1950s, Major League Baseball attendance consistently declined and gate-revenue disparity widened through the mid-1950s. Contrary to popular belief, the era was already experiencing many problems that fans of today’s game bemoan, including a competitive imbalance and callous owners who ran the league like a cartel. Fans also found aging, decrepit stadiums ill-equipped for the burgeoning automobile culture, while television and new forms of leisure competed for their attention.
Through an economist’s lens, Surdam brings together historical documents and off-the-field numbers to reconstruct the period and analyze the roots of the age’s enduring mythology, examining why the Yankees and other New York teams were consistently among baseball’s elite and how economic and social forces set in motion during this golden age shaped the sport into its modern incarnation.
Автор: Andrew Wiesner Название: A Sports-Oriented Approach to Introductory Statistics ISBN: 1621316408 ISBN-13(EAN): 9781621316404 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 67450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: No one can deny the obvious link between statistics and sports, and many a sports fan can reel off a lengthy list of statistics about a favourite team or player. This anthology combines the study of statistics with the high interest area of sports to create a text that delivers an engaging and effective introduction to statistical principles.
Автор: J. A. Mangan, Sandra Collins, Gwang Ok Название: The Triple Asian Olympics - Asia Rising: The Pursuit of National Identity, International Recognition and Global Esteem ISBN: 0415529883 ISBN-13(EAN): 9780415529884 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Невозможна поставка. Описание: Sport was an integral part of cultural diplomacy and the expression of national prowess for the three Games held in East Asia: 1964 Tokyo, 1988 Seoul and 2008 Beijing. This text explores the realities of global transformation, regional ascendancy and metaphorical modernity of the East Asian Olympics and, by extension, East Asia.
Автор: Joe Favorito Название: Sports Publicity: A Practical Approach ISBN: 0415635004 ISBN-13(EAN): 9780415635004 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Невозможна поставка. Описание: Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
Автор: Matthew P Llewellyn, John Gleaves Название: The Rise and Fall of Olympic Amateurism ISBN: 025204035X ISBN-13(EAN): 9780252040351 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 91960.00 T Наличие на складе: Невозможна поставка. Описание:
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements.
Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport.
Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.
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