It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.
They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.
The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining.
This book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes:
* How Worthy Cause Marketing out performed paid advertising
* How boot-strapping was used instead of conventional financing
* The surprising advantages of being small and broke
* How creating a fun, yet hardworking company culture encouraged innovative leadership
If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.
Автор: Houlihan Michael, Harvey Bonnie Название: The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People ISBN: 0990793702 ISBN-13(EAN): 9780990793700 Издательство: Неизвестно Цена: 11440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Does Your Culture Empower Your People to Think Like Others? If any business is to thrive in the global marketplace, its employees must be engaged and empowered. In other words, they must think like owners. Problem is, few employees know how. Your job as a leader is to train them to think this way. Because entrepreneurial thinking is a natural extension of company culture, you may need to re-build yours from the ground up. Michael Houlihan and Bonnie Harvey New York Times bestselling authors and founders of Barefoot, America s #1 wine brand know how to create the conditions that draw out and nourish people's inner entrepreneurs. Here, they take the principles that empowered their own tribe of productive, creative, loyal employees to beat the odds and boil those principles down into quick, easy lessons you can put into practice right away. You ll discover: How to find and hire people with entrepreneurial DNA (P. 5) How to drive results with performance-based compensation (P. 13) How to foster innovation by getting out of your people s way (P. 17) How to remove roadblocks to the entrepreneurial spirit (P. 33) Why everyone at your company must ask questions (including you) (P. 35) Why your people should embrace mistakes (P. 39) The Entrepreneurial Culture perfectly complements the lessons from the authors New York Times bestseller The Barefoot Spirit: How Hardship, Hustle, and Heart Built America s #1 Wine Brand. Together, these books will give your company the edge it needs to thrive and boost the bottom line. Michael Houlihan and Bonnie Harvey started the Barefoot Wine brand in their laundry room in 1986, made it a nationwide bestseller, and successfully sold the brand to E&J Gallo in 2005. Starting with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles and create new markets. Today, they are sought-after entrepreneurial thought leaders, consultants, keynote speakers, and workplace culture experts with hundreds of articles in national and professional publications. In The Entrepreneurial Culture, Houlihan and Harvey take everything they know about the spirit of entrepreneurship and teach C-Suite leaders how to infuse it into their company cultures to engage and empower their employees.
Автор: Houlihan Regina Название: Where Do Raindrops Fall? ISBN: 0578572486 ISBN-13(EAN): 9780578572482 Издательство: Неизвестно Цена: 16550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Where do raindrops fall? What do they encounter along the way? Where do they end up until the next rainy day?
Children will enjoy learning about the water cycle as they imagine the journey of a raindrop once it falls from the sky; from sliding down a rainbow to splatting on your windshield; from tickling a snowman's nose to soaring out a whale's spout, before making its way back up to the clouds to begin the cycle all over again. 42 pages of engaging text and animated illustrations, including fun facts and hidden characters. An imaginative and educational reading experience for ages 2 -8.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
