Innovator`s Playbook: How to Create Great Products, Services and Experiences That Your Customers Will Love, Baird Nathan
Автор: Cagan Название: INSPIRED: How to Create Tech Products Customers Lo ve, 2nd Edition ISBN: 1119387507 ISBN-13(EAN): 9781119387503 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Автор: Lent, Robin Tour, Genevieve Название: Selling luxury ISBN: 0470457996 ISBN-13(EAN): 9780470457993 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service.
Автор: Price Bill, Jaffe David Название: Give Them What They Want: How the Best Service Leaders Design, Measure, and Deliver Great Customer Experiences ISBN: 1118954777 ISBN-13(EAN): 9781118954775 Издательство: Wiley Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips and can influence the purchase decisions and behaviors of millions of others.
The Innovator's Mindset was first and foremost written with the innovator in mind. With approximately only 1% of all innovations succeeding in the marketplace, the pursuit of success and the chances of failure are extremely high. With odds like those there is a great need for advice on how to navigate the innovation field. Inside are insights, advice, true stories, experiences and examples of what it takes to become a successful innovator from the author's firsthand knowledge. It also stresses the importance of being mentally ready and why preparation is so important to help face coming challenges. Additionally, there is a call for all individuals wanting to make positive changes in this world especially when it comes to countering poverty. With the ideas in this book it is hoped that all innovators reach their goals.
About the Author
Gabriel V. Lechuga, a successful entrepreneur currently living in Rancho Mirage, California, went from tradesman to manufacturer. His career began as a young man working in the Plumbing Industry on the construction side. He worked hands on in the trade and motivated himself to learn the mechanical side of the industry. As he immersed himself in understanding plumbing codes and plumbing systems design, he acquired more knowledge of the larger industry. During that time, he visualized products that would help make jobs easier, and developed his "innovators mindset". He took a chance on bringing his first of many innovations to the industry thirty years ago, which continues generating millions of dollars of revenue annually.
Автор: Johnson Carla Название: Rethink Innovation: How the World`s Most Prolific Innovators Come Up with Great Ideas That Deliver Extraordinary Outcomes ISBN: 1631953176 ISBN-13(EAN): 9781631953170 Издательство: Неизвестно Цена: 16510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: RE:Think Innovation shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time and ties individual employee competence with innovation techniques to direct corporate outcomes.
Автор: H.P. Kleyngeld Название: Adoption of new food products ISBN: 9401019738 ISBN-13(EAN): 9789401019736 Издательство: Springer Рейтинг: Цена: 81050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this work the author reports on his research into the way food in- novations are adopted. On the the basis of information from the literature and his own research findings, the author postulates that innovators` behaviour has a number of underlying dimensions.
Автор: Gray, Dave Brown, Sunni Macanufo, James Название: Gamestorming ISBN: 0596804172 ISBN-13(EAN): 9780596804176 Издательство: Wiley Рейтинг: Цена: 33780.00 T Наличие на складе: Поставка под заказ. Описание: Full of practical, proven solutions to common workplace challenges, Gamestorming is a toolkit for inventors, explorers and change agents who want to use design thinking to navigate successfully in complex and uncertain knowledge and information spaces.
Название: Future intelligence ISBN: 3031363841 ISBN-13(EAN): 9783031363849 Издательство: Springer Рейтинг: Цена: 37260.00 T Наличие на складе: Нет в наличии. Описание: The first quarter of the 21st century introduced the world to rapid uncertainty, be it the social-political and financial crises, or pandemics, or the shaking up of well-established democracies with an increasing rise in populism. At the same time, the technological promise has taken off with automation, artificial intelligence, and nanotechnologies increasingly becoming an economic reality. This open-access book brings together experts of specific domains, through the windows of their experience, and in a crowdsourced fashion, to analyze these world developments to develop an overall view, a compelling case of what we should be prepared for, as we march towards 2050. Topics covered include the future of leadership, the future of solving global challenges, and designing a way of life in harmony with nature. Other topics include disruptive entrepreneurship, the relevance of geographical borders, game-changing future innovations, education, and networked learning, interplanetary travel, and communication. The book also places an importance on the role of empathy, mindfulness, presence, and sharing becoming the anchors for future decision-making by 2050. Of general interest to anyone eager to understand the future of the world, this book is particularly useful for planners, policymakers, strategists and entrepreneurs.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
