Автор: Hund, Emily Название: The Influencer Industry: The Quest for Authenticity on Social Media ISBN: 0691231028 ISBN-13(EAN): 9780691231020 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Long lost, the edition of this significant text has been recovered in the Societe Asiatique in Paris and is now published here. Lokaprakasa by K?emendra with the commentary of Sahaja Bha??a fills a large gap in our knowledge of private life and public administration in medieval India and will greatly interest Sanskritists and historians.
Автор: Okunev, Rhoda Название: Psychology of evolving technology ISBN: 1484286855 ISBN-13(EAN): 9781484286852 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Technological innovations have advanced at an incredible speed since the introduction of the computer that it has altered the fabric of our society. The possession of computers, smart-devices, along with social media, texting and video games, is now an intimate part of the structure of our culture. This book is a framework to start a conversation on how technology is changing our lifestyles and transforming our world. There is now an entire generation that has been using technology through the most delicate developmental time in their lives. This book presents how to look at the cognitive and psychosocial developmental stages and what are the age-appropriate milestones and factsheet of behaviors at different ages. It provides insight into the strength and vulnerable characteristics at each stage and the prevalence of some negative conditions in our society. You will gain a perspective of the encouraging and challenging aspects of computer learning, smart devices, and how to start and keep the conversation going from infancy to adulthood in order to keep and maintain your virtues and ways to circumvent unfavorable consequences. In short, The Psychology of Evolving Technology looks at how cutting-edge and revolutionary high technologies have disrupted our society through its many luxuries and conveniences and how it has altered the outlook of our values, privileges, and expectations. What You'll Learn * Determine what adjustments should be made to regulate new innovations to allow them to succeed * See how development stages in a child now interact with technology * Review how social media and influencer culture are changing the way we see ourselves in society Who This Book Is For All readers curious about the effect of technology on individuals, growing children, and the fabric of society
In this day and age of cutthroat competition, selling products and services has turned into a herculean task. There are just so many companies out there, which mass produce the same kind of products and services, with most small-time companies finding it hard to survive.
There are hundreds of established companies along with new ones cropping up like mushrooms in every nook and corner. Add to it the boom in online companies, who have broken the barrier of tradition and sell products and services through websites and webpages.
With so much chaos, it can seem like a very daunting task to advertise your product and get the message to the masses. People, these days, have turned very smart and trying to fool them or taking their negligence for granted can be a big mistake. The average Joe is now technology savvy and can easily know if someone is fooling him, just by hitting a few buttons on the keyboard.
So, what is it that these companies can do to sell their products and not break their head over not being able to connect with the audience? Well, the answer lies in copywriting. Copywriting refers to creating ads for products and services, to effectively sell it to people. These people need not even be potential customers, but the company strives to grab their attention and get their products off of their shelves.
Copywriting is said to have started in 1886 and has consistently evolved ever since. Back in the day, there was no such stiff competition, and nobody would try to outdo another. Everybody had a certain space of their own and tried to make the best of theirs.
But in today's age of the internet boom, that is not seen as being a possibility. The practice of copywriting is ever evolving and one that is not showing any signs of slowing down.
There was a time when it was considered to be just an art, as it involved convincing people to buy a product by artfully presenting it, and now, it is also being considered a science.
That is mainly owing to its capacity to influence a person tremendously and even getting disinterested people to buy products that they have no use for.
This book covers the following topics:
What is exactly copywriting?
Believing in your company's products
Create your product description
Understand your customers
Persuasion techniques - liking, consistency, social proof and more.
Principle of copywriting
Write attention-grabbing headlines
Crafting amazing openings
Write a killer call to action
Psychologically advanced copywriting tricks
Copywriting for email marketing and direct marketing
Opportunities in copywriting profession
What are the keys to success in copywriting?
...And much more
This book will explore the dynamics of copywriting and also give you a glimpse into the world of a copywriter.
It will also explain the main purpose of copywriting and give away some secrets that some of the most successful copywriters in the world employ to sell their products.
Discover Key Strategies to Rapidly Growing Your YouTube Channel in 2021 & Beyond Even If You've Never Uploaded a Video Before and Have Major Camera Anxiety
Do you want to create and grow a successful YouTube channel? Do you want to create videos you are passionate about? Do you want to build a thriving online business and earn $1000's doing something you love?
YouTube has changed the way we consume media, and has opened up a never before seen opportunity for creative entrepreneurs looking to make Videos they are passionate about AND make six to seven figures in the process
You can do exactly the same.
Of course, the strategies that worked in 2010 don't work now, but by following this updated 2021 blueprint to YouTube success there is absolutely no reason you couldn't build a HUGE YouTube following with thousands, if not millions of subscribers & loyal fans.
We made it our mission to provide that exact practical blueprint to go from 0 subscribers to rapid YouTube success.
Inside, you'll find EVERYTHING you need to know from overcoming Camera Anxiety, to optimizing your chances at creating viral videos.
It's time to start your journey to YouTube success & a business you're passionate about today.
Here's a Tiny Preview of What you'll Discover Inside...
A Step by Step Guide to Overcoming Camera Anxiety and Effortlessly Recording Unlimited Amounts Of Videos
5 Income Streams You Can Develop From Your YouTube Channel Without Selling Your Soul
How to Ethically 'Hack' The Most Popular Videos to Give You Endless Amounts of Viral Video Ideas (One Of The Fastest Ways To Grow Your Channel By The Way...)
Everything You Need To Know About Social Media Marketing To Rapidly Grow Your Channel & Brand
Use This 1 Simple, Yet Wildly Effective, Trick to Get More Views
Why Engagement With Your Audience is Key and How To Increase Engagement Hugely
7 Steps to Building a YouTube Channel Brand That Creates You a Loyal Tribe of Followers
How to Effectively Use Analytics to Monitor and Grow Your Channel At A Faster Rate
Everything You Need To Master The YouTube Algorithm To Maximize The Success Of Your Videos And Channel
How to Find Your Ideal Niche and Build Your Loyal Tribe
And that is BARELY scratching the surface
BONUS- 7 Almost Unknown Tips To Optimize YouTube Growth In 2021
Even if you have almost unbearable camera anxiety, even if you've never even made a YouTube video before and even if you've failed with countless YouTube channels in the past, this book outlines exactly how to build an amazing channel for scratch that can make you $1000's on autopilot
So If You Want the Proven Blueprint to Rapidly Growing Your YouTube Channel & Building A Business Around Your Passion Then Buy This Book Today.
Instagram is one of the hottest social media platforms in the world right now and for a good reason. It offers many unique opportunities for businesses to grow their audience, get in front of prospects, and start making sales through the internet. If you are running a business, or if you are planning on starting one, using Instagram to your advantage is necessary if you desire to create maximum growth in your business in 2020-2021. Whether you like it or not, Instagram is here to stay, and your audience loves spending time on it, no matter who your audience may be.
As Instagram continues to grow, the opportunities to connect with your audience and provide valuable content and information grow as well. Instagram has always been a visual storytelling social media platform as it started out having feeds filled with beautiful photographs and people sharing their stories through images.
If you desire to create success in your own business, you need to take advantage of as many of these ways as possible and learn how to work them together to generate success with your brand on Instagram. In this book, you are going to discover exactly what you need to do to generate success in your business on Instagram in 2020-2021. Whether you are just launching your business or if you are starting a brand new one, everything that you need to know, including all of the strategies and tips that you can put into action right away, are shared within this book.
This book is all-inclusive of all of the best strategies, so it may seem like a lot to dive into, especially if you are brand new to the platform. For that reason, you may want to take your time, read it in order, and ease yourself into the process of building on Instagram to reach your target audience. The more you take your time and master each step, the easier it will be for you to generate and maintain your own Instagram strategy so that you can create continued success on the platform. As you will learn about in this book, success is not guaranteed on any platform, but you can maximize your chances and grow to your largest potential by employing the strategies shared inside this book.
This book covers the following topics:
Top reasons to advertise on Instagram
How to create an Instagram business account
Optimize your Instagram profile and bio
Ads creation
Ads types
Instagram content strategy
Tips for making great Instagram picture and video posts
The Instagram algorithm
Targeting
Budgeting
A/b testing
Instagram stories for business advertisement
Analyzing results and optimization
...And much more
If you are ready to launch on Instagram or start growing you're following massively and take advantage of the new marketing trends in 2020-2021, it is time to get started Remember: take your time and implement everything intentionally and to the best of your ability. The more you implement new practices, the easier it will become, and the larger your following will grow over time. As with anything, Instagram has a learning curve, but hopefully, this book will help you move through that learning curve as quickly as possible so that you can start experiencing success right away.
In this day and age of cutthroat competition, selling products and services has turned into a herculean task. There are just so many companies out there, which mass produce the same kind of products and services, with most small-time companies finding it hard to survive.
There are hundreds of established companies along with new ones cropping up like mushrooms in every nook and corner. Add to it the boom in online companies, who have broken the barrier of tradition and sell products and services through websites and webpages.
With so much chaos, it can seem like a very daunting task to advertise your product and get the message to the masses. People, these days, have turned very smart and trying to fool them or taking their negligence for granted can be a big mistake. The average Joe is now technology savvy and can easily know if someone is fooling him, just by hitting a few buttons on the keyboard.
So, what is it that these companies can do to sell their products and not break their head over not being able to connect with the audience? Well, the answer lies in copywriting. Copywriting refers to creating ads for products and services, to effectively sell it to people. These people need not even be potential customers, but the company strives to grab their attention and get their products off of their shelves.
Copywriting is said to have started in 1886 and has consistently evolved ever since. Back in the day, there was no such stiff competition, and nobody would try to outdo another. Everybody had a certain space of their own and tried to make the best of theirs.
But in today's age of the internet boom, that is not seen as being a possibility. The practice of copywriting is ever evolving and one that is not showing any signs of slowing down.
There was a time when it was considered to be just an art, as it involved convincing people to buy a product by artfully presenting it, and now, it is also being considered a science.
That is mainly owing to its capacity to influence a person tremendously and even getting disinterested people to buy products that they have no use for.
This book covers the following topics:
What is exactly copywriting?
Believing in your company's products
Create your product description
Understand your customers
Persuasion techniques - liking, consistency, social proof and more.
Principle of copywriting
Write attention-grabbing headlines
Crafting amazing openings
Write a killer call to action
Psychologically advanced copywriting tricks
Copywriting for email marketing and direct marketing
Opportunities in copywriting profession
What are the keys to success in copywriting?
...And much more
This book will explore the dynamics of copywriting and also give you a glimpse into the world of a copywriter.
It will also explain the main purpose of copywriting and give away some secrets that some of the most successful copywriters in the world employ to sell their products.
Let's get started.
Автор: Levy Christopher Allan Название: Instagram Marketing for Business 2020 & Youtube: Beginners Mastery Secrets on How Algorithms Work to Become Influencer & YouTuber-preneur with a Vastl ISBN: 1801116156 ISBN-13(EAN): 9781801116152 Издательство: Неизвестно Рейтинг: Цена: 29380.00 T Наличие на складе: Нет в наличии. Описание: Do you want to learn how to smartly take advantage of the first most powerful Social Commerce in history and of the most loved social network for the video stream in the world to increase disproportionately your brand awareness, leveraging the fruitful secrets of the Instagram and YouTube algorithm for the highest possible SEO positioning? If yes, then keep reading...
We are completely immersed in the era of video streaming, so why further procrastinate the transition to making educational videos, instead of any other format, for your business?
Are you convinced that you can make a massive level up to your business or that you can build a solid foundation for your brand simply by continuing to write posts on Facebook or articles on your blog? The truth is that, at some point in your entrepreneurial journey, it becomes a necessity to create a strong presence with videos also on Instagram and YouTube. Indeed, it can be an even more strategic and intelligent move to START from these two social networks, precisely because they are the two ones perfectly in line with the times that are running.
If you want to generate more potential customers on social media, you must know in advance where their attention is most focused And this is only the first step. The second one is to know how to strategically direct their attention towards you eliminating competition. And to fully pursue this goal, you must rely on the very precious information contained in this book.
This book covers the following topics:
PART ONE: INSTAGRAM MARKETING FOR BUSINESS 2020
You must follow these rules for preparing your profile to instantly generate more potential buyers and less timewasters
14 SEO secrets to grow vertically up your brand awareness from 2020 onwards
The power of Instagram stories
The most profitable 2-steps lead generation strategy of all time
Instagram algorithm secrets and how to make use of ads and live for your business
PART TWO: YOUTUBE MARKETING FOR BUSINESS 2020
Step-by-step guide to perfectly set up your channel
6 fake beliefs about the YouTube SEO and the 6 biggest fatal mistakes that can kill your channel
Ultimate strategies for keywords, titles, subtitles, tags, hashtags, thumbnails, descriptions, end screens, and much more
9 secrets on how to reach big numbers if you already are an established creator on YouTube
The most effective tool for the SEO conquest widely explained
...And so much more
But how much do you have to invest in advertising on Instagram and YouTube to generate a continuous flux of potential targeted customers towards your brand? Basically, the more you invest the more visibility you gain, but it is also true that there are people who earn a lot even without investing a penny. They know the game's rules.
Here is the excellent news: you can find these exact game's rules inside this book, so SCROLL UP AND CLICK THE "BUY NOW" BUTTON to discover them all and start building your massive following
Автор: Joel Backaler Название: Digital Influence ISBN: 3030086917 ISBN-13(EAN): 9783030086916 Издательство: Springer Рейтинг: Цена: 23280.00 T Наличие на складе: Поставка под заказ. Описание: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Are you currently looking for a way to make money ANYWHERE you are (even from home or while travelling) doing what you want?
What if you could do what you love, write about it, and get paid for it?
Blogging is one of the few hobbies that can grow into a way to make money andwork fromanywhere. Despite the possibilities it offers, not everyone can get their breakthrough from blogging. This is unless you have the right information and skillset.
In this book, you'll find all the information you need regarding how to start a blog and use social media to promote it from scratch. It also introduces some essential information that you must know if you are about to create a successful blog that will earn you money. Then, you will learn how to increase your earnings to promote and monetize.
This book includes:
Part I: How to start a Blog
Part II: Social Media Marketing for beginners
Even if you consider yourself to be an amateur; this book will cater to your needs. As long as you are willing to implement the various tips you find in the book, you will go on to become a professional and make money while doing it.
Take that step toward financial freedom today. Order a copy of this book and begin your business journey into the blogosphere.
So, if you want to get FINANCIAL FREEDOM and start receiving PASSIVE INCOME get your copy now
Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactics
Do you want 1000's of Relevant Instagram Followers? Do you want to discover how to turn these Followers into long-term paying customers? Do you want to discover how to get 'Your Tribe' asking you to sell to them? (Yes, it's possible )
While having thousands of followers and likes can be great for your Ego, what use are they if they aren't related to your niche, and more importantly will NEVER become your customers.
Being Successful on Social Media is all about to turning your followers into paying customers, and then having these customers come back again and again, until they literally ask you to release more products
Whether you're looking to grow your business, build a personal brand or rapidly grow niche Instagram accounts, this practical blueprint will show you exactly how to go from 0 followers, to engaged & relevant followers in no time.
Instagram is currently a wide open playground that the majority of businesses just aren't capitalizing on....But you have the opportunity to be different.
P.S. Instagram have recently updated a LOT of their platform, therefore, it's more important than ever to get the up to date information you and your business need to crush Instagram marketing like never before
Here's a preview of what's inside...
Exactly How to Monetize Your Instagram to Earn $1000's EVERY single month (This Works For BOTH Businesses & Personal Brands)
How to Optimize Every Aspect Of Your Instagram Profile to Skyrocket it's Growth (Including 5 Simple Tricks You Need To Know For 2021)
3 Simple, Yet Incredibly Effective, Ways to Ethically Profit From Your Raving Followers & Fans
10 Essential Tips to Drastically Increase Your Engagement (Essential If You Want To Monetize Your Account...)
Why Knowing Your Exact Niche Is CRUCIAL & 3 Successful Example Accounts In Very Targeted Niches
The Secrets To Leveraging The Instagram Algorithm & Features To Grow Your Brand & Business
5 Tips For Unlimited Inspiration & Ideas For Creating Original & Engagement Friendly Content That Your Followers LOVE
How To Make $100's EVERY DAY Even if You Have ZERO Products or Services to Sell
The Truth On Whether You Should Hire A Social Media Manager Or Agency & 3 Pros & Cons To Both Sides
The Easy to Follow Step by Step Blueprint to Paid Instagram Advertising to Blow Up Your Account & Promote Your Products / Service
The BEST Strategy for Marketing Your New Products/ Services as Soon as They are Released
How This 1 Tip Could MASSIVELY Increase Trust & Engagement Between You and Your Followers
And that barely even begins to scratch the surface
Even if you've never even heard of Instagram marketing before, even if you've never opened your own Instagram account & even if you've never heard of 'Influencers' or 'Personal Brands' this book outlines exactly how you can utilize the untapped market of Instagram to rapidly grow your businesses (or Personal Brand) in 2021.
So, If You Want The Practical Blueprint To All But Guaranteed Instagram Success In 2021, Then Scroll Up And Buy This Book Today.
The business world today is going through a huge transformation. Businesses are taking advantage of the Internet to gain a competitive advantage in their marketing operation. From time to time, we have come across businesses willing to go the extra mile and market their businesses over the Internet. Without a doubt, this is not a new thing. There are various ways in which companies can market their brands over the internet. Social media, for example, has been a great platform where companies can sell their brands. The advantage that they accrue is the fact that they end up spending less on marketing.
Some of the social media pages that businesses are taking advantage of include YouTube, Facebook, Instagram, Twitter, and several others. Part of the main reason why businesses opt for these is because of the fact that many people visit these social media pages.
This collection includes the following topics indepth:
- YouTube Marketing
How to discover the secrets of the most seen video channels and boost your business by creating amazing videos that will increase engagement even if you don't use Facebook or Instagram
- Instagram Marketing
How to learn the secrets for promoting yourself on Instagram even if you are a beginner or you don't know how to use social media. Boost engagement and become an influencer
- Facebook Marketing
How to learn the secrets of the incredible social media used both by influencers and businesses for promoting products with advertising strategies with ads
- Twitter Marketing
Discover how to boost your posts and create a viral brand on twitter by establishing a strong social proof with influencers and digital promotions
Branding is not just an age-old practice that businesses continue to use just because it is commonplace. Now more than ever, branding is essential, as there are more choices out there for your potential customers than ever before. Your personal brand is more than a logo or a style guide for marketing efforts. It can be thought of as everything that differentiates your social media presence from the competition as a good brand influences every aspect of your customer's experience. A good brand can generate significant additional awareness while a bad one can ruin you regardless of the quality of whatever it is you ultimately produce.
The best way to make your brand stand out these days is through social media and will discuss everything you need to do in order to get started successfully. First, you will learn the basics of branding and the things you need to consider before getting started to ensure the best results. Next, you will learn about the new trends that are going to shape 2020 from start to finish.
With the basics out of the way, you will then learn about the things to keep in mind when creating your brand to ensure that you stand out from the crowd. You will then learn how to create an offer that is irresistible as well as find tips for staying on brand regardless if you are using Facebook, Instagram or YouTube. Finally, you will find tips for finding and keeping a mentor that is worth the trouble and how to keep tabs on your brand once things are running smoothly.
This book covers the following topics:
Information on Social Media and Personal Branding
Give you the Correct Mindset for Social Media and Personal Branding
How to Choose your Niche and your Audience
How to Grow your Audience and Content Strategies
Info on how to grow your Network
...And much more
The goal of every business is to be the first choice for their target audience, bar none and managing and building a brand is a major step in making that happen. While the first thing that most people think of when it comes to branding are the things that were listed off, the concept of the brand actually extends beyond that to things like the core values of your business and even peaks through in every interaction you have with suppliers and customers so much so that it reflects the reputation of your organization.
It isn't just customers that build up an emotional attachment to specific brands either, employees of certain companies are well known for being overly committed to their corporate overlords making it possible for strong loyalties to rise to the point that they even come with a sense of ownership as well. This can be an effective tool when it comes to increasing sales, as well as maintaining employee motivation. It can also cause problems as your company grows, however, if those who feel they are stakeholders do not feel they were properly consulted when it came to planning out the future of the company.
Anyways I can go on and on talking about Social Media and Personal Branding but it is best if you learn for yourself by buying this book. Learn with us so that we can help you with your problem
Let's get started.
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