Nation-branding in Practice, Eggeling, Kristin Anabel

Автор: Kenneth Backman, Ian E. Munanura
Название: Ecotourism in Sub-Saharan Africa: Thirty Years of Practice
ISBN: 0367220210 ISBN-13(EAN): 9780367220211
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This publication evaluates the effect ecotourism has had on environment, conservation, community, as well as assessing the sustainability of ecotourism as a country and NGO policy and program. This book was originally published as a special issue of the Journal of Ecotourism.

Автор: Juan Ramirez
Название: Handbook of Basel III Capital: Enhancing Bank Capi tal in Practice
ISBN: 1119330823 ISBN-13(EAN): 9781119330820
Издательство: Wiley
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Цена: 71810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A deeper examination of Basel III for more effective capital enhancement The Handbook of Basel III Capital Enhancing Bank Capital in Practice delves deep into the principles underpinning the capital dimension of Basel III to provide a more advanced understanding of real-world implementation.

Автор: F. Go; R. Govers
Название: International Place Branding Yearbook 2012
ISBN: 0230239641 ISBN-13(EAN): 9780230239647
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Автор: Lorann Downer
Название: Political Branding Strategies
ISBN: 1137580283 ISBN-13(EAN): 9781137580283
Издательство: Springer
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Цена: 53100.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Автор: Gre?goire Mallard
Название: Gift Exchange: The Transnational History of a Political Idea
ISBN: 1108489699 ISBN-13(EAN): 9781108489690
Издательство: Cambridge Academ
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Цена: 71810.00 T
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Описание: This book examines gift exchanges as a foundational notion both in anthropology and in debates about international economic governance. This title is also available as Open Access on Cambridge Core.

Автор: Gre?goire Mallard
Название: Gift Exchange: The Transnational History of a Political Idea
ISBN: 1108453481 ISBN-13(EAN): 9781108453486
Издательство: Cambridge Academ
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Цена: 33790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines gift exchanges as a foundational notion both in anthropology and in debates about international economic governance. This title is also available as Open Access on Cambridge Core.

Автор: K. Dinnie
Название: City Branding
ISBN: 1349317586 ISBN-13(EAN): 9781349317585
Издательство: Springer
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Цена: 69870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin
Название: Positioning and Branding Tourism Destinations for Global Competitiveness
ISBN: 1522572538 ISBN-13(EAN): 9781522572534
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Название: Sustainable Tourism: Breakthroughs in Research and Practice
ISBN: 1522575049 ISBN-13(EAN): 9781522575047
Издательство: Mare Nostrum (Eurospan)
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Цена: 335410.00 T
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Описание: Features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. This publication highlights a range of topics such as tourism development, environmental protection, and responsible hospitality.

Автор: Kristina Olson, Eric J. Schruers
Название: Social Practice Art in Turbulent Times: The Revolution Will Be Live
ISBN: 1138325902 ISBN-13(EAN): 9781138325906
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: This book analyzes social practice art that has a political agenda. Contributing scholars define this practice, provide historical context, and consider contemporary social practice art that addresses the current volatile political context.

Автор: Rob Van Ginneken
Название: Hospitality Finance and Accounting: Essential Theory and Practice
ISBN: 1138583502 ISBN-13(EAN): 9781138583504
Издательство: Taylor&Francis
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Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area.

Автор: Rob Van Ginneken
Название: Hospitality Finance and Accounting: Essential Theory and Practice
ISBN: 1138583480 ISBN-13(EAN): 9781138583481
Издательство: Taylor&Francis
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Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area.