Автор: Ken Hyland Название: Second Language Writing ISBN: 1108456413 ISBN-13(EAN): 9781108456418 Издательство: Cambridge Academ Рейтинг: Цена: 32730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Ken Hyland presents a practical introduction to teaching second language writing, providing comprehensive coverage of current theory and classroom applications. The book will benefit prospective and practicing teachers of English as a second language (ESL), advanced undergraduates and Masters` students in applied linguistics, and scholars investigating L2 writing.
"TO SUBDUE THE ENEMY WITHOUT FIGHTING IS THE ACME OF SKILL" (Sun Tzu)
Book 1 of 3 in the C.M.L. U.S. Army PSYOP series.
Discover the fundamentals of psychological warfare - PSYWAR. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication
Full-size edition - large 8.5" x 11" format clear, detailed text & illustrations.
Complete & Unabridged.
"Batteries last hours, books last decades: get the print edition "
Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions.
Psychological operations take many forms. They may be overt or covert; they may involve media as diverse as radio, television, loudspeaker broadcast, leaflet drop or social media. They may seek to influence combatant groups, civilian populations or a combination thereof. Whatever their form, effective psychological operations take control of the information received by the target, inserting the required memetic payload into the consumed media in a manner the target cannot easily ignore.
In that regard, military psychological operations share many similarities with a wide variety of marketing operations, and the information contained within this series of U.S. Army manuals will be useful to media professionals in all fields, particularly those tasked with building and operating influence organizations and campaigns.
Similarly, a general audience will find much of value here. It is our individual responsibility to safeguard our own minds from potentially-malicious external influence, and this can best be achieved by developing an understanding of the techniques used by the ever-increasing number of entities engaged in influence activities. These entities' intentions range from the benign - convincing us of which soap powder to use - to the dangerously malign - enticing us to form positive opinions of foreign enemy powers and political systems, or undermining our confidence in ourselves and our way of life.
This is book 1 of 3 in the C.M.L. U.S. Army PSYOP series, which covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general understanding of and appreciation for PSYOP potential and value.
Also available:
PSYOP Book 2: Implementing Psychological Operations (ISBN: 978-1-949117-09-7, FM 3-05.301) builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level.
PSYOP Book 3: Executing Psychological Operations (ISBN: 978-1-949117-10-3, FM 3-05.302) is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level.
"THERE ARE BUT TWO POWERS IN THE WORLD, THE SWORD AND THE MIND. IN THE LONG RUN THE SWORD IS ALWAYS BEATEN BY THE MIND." (Napoleon Bonaparte)
Search for "CARLILE MILITARY LIBRARY" to find more TOP-FLIGHT, SQUARED-AWAY publications for your professional bookshelf
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Автор: Berkeley, Sheri Ray, Sharon Название: Reading fundamentals for students with learning difficulties ISBN: 0815352913 ISBN-13(EAN): 9780815352914 Издательство: Taylor&Francis Рейтинг: Цена: 60220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive, practical textbook provides fundamental information related to typical and atypical reading development, reading instruction within K-12 classrooms, and how to identify reading problems and provide interventions to a wide range of students who struggle to learn.
Автор: Poole Alex Название: Learning a Foreign Language: Understanding the Fundamentals of Linguistics ISBN: 147585417X ISBN-13(EAN): 9781475854176 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 28090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This text helps monolinguals achieve their dream of learning another language. Each chapter explains and exemplifies issues inherent in the language learning process that readers need to understand. These include maintaining motivation, dealing with errors, being strategic, and assessing progress. Readers receive advice on the practical steps they can take to make learning more effective and enjoyable. They also gain exposure to the methods and techniques used to research language learning. While doing so, they become aware of child language development, the evolution of language, language's relationship to culture, and other fundamental areas of linguistics. Readers also confront limitations related to age and learn about the necessity of having realistic expectations concerning pronunciation, grammar production, word usage, and cultural knowledge. Questions following the end of every chapter encourage readers to reflect on the information presented and how they can use it. The text's focus on first-time language learners and straightforward style make it accessible for high school students, college language majors, and those independently pursuing a language.
Автор: Berkeley Название: Fundamentals of Reading Instruction for Students with Learning Difficulties ISBN: 0815352905 ISBN-13(EAN): 9780815352907 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive, practical textbook provides fundamental information related to typical and atypical reading development, reading instruction within K-12 classrooms, and how to identify reading problems and provide interventions to a wide range of students who struggle to learn.
Автор: Kun Il Park Название: Fundamentals of Probability and Stochastic Processes with Applications to Communications ISBN: 3319885413 ISBN-13(EAN): 9783319885414 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides engineers with focused treatment of the mathematics needed to understand probability, random variables, and stochastic processes, which are essential mathematical disciplines used in communications engineering. The author explains the basic concepts of these topics as plainly as possible so that people with no in-depth knowledge of these mathematical topics can better appreciate their applications in real problems. Applications examples are drawn from various areas of communications. If a reader is interested in understanding probability and stochastic processes that are specifically important for communications networks and systems, this book serves his/her need.
Автор: Bonville Joseph Название: Proper Fundamentals for Snare Drum and Drum Set ISBN: 1491725095 ISBN-13(EAN): 9781491725092 Издательство: Неизвестно Рейтинг: Цена: 23390.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Attai, Linnette Название: Protecting student data privacy ISBN: 1475845227 ISBN-13(EAN): 9781475845228 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 35200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Teachers handle student data every day, but too often they are not provided with the guidance they need to protect student data privacy.
Автор: Bell, Mike Название: The Fundamentals of Teaching ISBN: 0367358646 ISBN-13(EAN): 9780367358648 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Teachers are bombarded with advice about how to teach. This book cuts through the confusion by synthesising the key findings from education research and neuroscience to give an authoritative guide. It reveals how learning happens, which methods work best and how to improve any students` learning.
Автор: Jones, Mary Burbeary, Sally Название: Cambridge checkpoint science english language skills workbook stages 7, 8, 9 ISBN: 1108431712 ISBN-13(EAN): 9781108431712 Издательство: Cambridge Education Рейтинг: Цена: 20700.00 T Наличие на складе: Нет в наличии. Описание: Written by well-respected authors, the Cambridge Checkpoint Science suite provides a comprehensive, structured resource which covers the full Cambridge Secondary 1 framework and seamlessly progresses into the next stage.
Автор: Solomon, Jacob Название: Psychology for the ib diploma coursebook ISBN: 1316640809 ISBN-13(EAN): 9781316640807 Издательство: Cambridge Academ Рейтинг: Цена: 40230.00 T Наличие на складе: Поставка под заказ. Описание: Demonstrates to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyse areas that fit your library`s priorities, this book covers case studies of library projects with digital analytics; ways to use email campaign data; how to measure click-through rates; using COUNTER compliant data; and techniques for using Google Tag Manager.
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