Understanding the Olympics, Horne, John , Whannel, Garry
Старое издание
Автор: Spivey, Nigel Название: The Ancient Olympics ISBN: 0199602697 ISBN-13(EAN): 9780199602698 Издательство: Oxford Academ Рейтинг: Цена: 11260.00 T Наличие на складе: Поставка под заказ. Описание: A portrait of the Greek Olympics as they really were - fierce contests between bitter rivals, in which victors won kudos and rewards, and losers faced scorn and even assault. After reading this book, no one will see the Olympics as a graceful display of Greek beauty again, but as war by other means.
Автор: Pieper Lindsay Название: Sex Testing: Gender Policing in Women`s Sports ISBN: 0252081684 ISBN-13(EAN): 9780252081682 Издательство: Wiley EDC Рейтинг: Цена: 20580.00 T Наличие на складе: Невозможна поставка. Описание: In 1968, the International Olympic Committee (IOC) implemented sex testing for female athletes at that year's Games. When it became clear that testing regimes failed to delineate a sex divide, the IOC began to test for gender--a shift that allowed the organization to control the very idea of womanhood.
Ranging from Cold War tensions to gender anxiety to controversies around doping, Lindsay Parks Pieper explores sex testing in sport from the 1930s to the early 2000s. Pieper examines how the IOC in particular insisted on a misguided binary notion of gender that privileged Western norms. Testing evolved into a tool to identify--and eliminate--athletes the IOC deemed too strong, too fast, or too successful. Pieper shows how this system punished gifted women while hindering the development of women's athletics for decades. She also reveals how the flawed notions behind testing--ideas often sexist, racist, or ridiculous--degraded the very idea of female athleticism.
Автор: Sugden John Название: Watching the Olympics ISBN: 0415578337 ISBN-13(EAN): 9780415578332 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels.
The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society.
With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism's political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.
Автор: Ferrand Alain Название: Olympic Marketing ISBN: 0415587875 ISBN-13(EAN): 9780415587877 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement.
This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Автор: Swaddling Judith Название: The Ancient Olympic Games: Third Edition ISBN: 0292767382 ISBN-13(EAN): 9780292767386 Издательство: Marston Book Services Цена: 21110.00 T Наличие на складе: Поставка под заказ. Описание: For over 1,000 years, between 776 BC and AD 395, people from all over the classical world flocked every four years to Olympia in Western Greece to see famous athletes compete for the olive crowns of the ancient Olympic Games. The Games were huge, and so was the build-up: virtually the whole of the preceding year was devoted to the preparations of the site and the athletes. But these games were much more than just a sporting event: religion, power, politics, scandal, and propaganda were all at the center of the five-day festival. Held in honor of Zeus, the supreme god of Greek mythology, a visit to Olympia was also a pilgrimage to his sacred temple. In this updated edition of her indispensable guide to the ancient Games, Judith Swaddling traces their mythological and religious origins. Describing the events, the sacred ceremony, and the celebrations that were an essential part of the Olympic festival, this book paints a vivid picture of what it was like to be at these prestigious games. Concluding with a chapter on the modern Olympics that brings the story right up to the preparations for the London 2012 Games, this fascinating book is essential reading for anyone interested in the Olympics, the greatest games of them all.
Автор: Bradbury Trish Название: Understanding Sport Management ISBN: 1138100633 ISBN-13(EAN): 9781138100633 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events.
Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as:
managing organisational performance
communication and social media
sponsorship and marketing
the impact of sport on society
future directions for sport management.
Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.
Автор: Kassens Eva Название: Planning Olympic Legacies ISBN: 0415689716 ISBN-13(EAN): 9780415689717 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
When a city wins the right to hold the Olympics, one of the oft cited advantages to the region is the catalytic effect upon the urban and transport projects of the host cities. However, with unparalleled access to documents and records, Eva Kassens-Noor questions and challenges this fundamental assertion of host cities who claim to have used the Olympic Games as a way to move forward their urban agendas
In fact, transport dreams to stage the "perfect games" of the International Olympic Committee and the governments of the host cities have lead to urban realities that significantly differ from the development path the city had set out to accomplish before winning the Olympic bid. Ultimately it is precisely the IOC's influence - and the city's foresight and sophistication (or lack thereof) in coping with it - that determines whether years after the Games there are legacies benefitting the former hosts.
The text is supported by revealing interviews from lead host city planners and key documents, which highlight striking discrepancies between media broadcasts and the internal communications between the IOC and host city governments. It focuses on the inside story of the urban and transport change process undergone by four cities (Barcelona, Atlanta, Sydney, and Athens) that staged the Olympics and forecasts London and Rio de Janeiro's urban trajectories. The final chapter advises cities on how to leverage the Olympic opportunity to advance their long-run urban strategic plans and interests while fulfilling the International Olympic Committee's fundamental requirements.
This is a uniquely positioned look at why Olympic cities have - or do not have - the transport and urban legacies they had wished for. The book will be of interest to planners, government agencies and those involved in organizing future Games.
Автор: Allison Lincoln Название: Understanding International Sport Organisations ISBN: 1138820490 ISBN-13(EAN): 9781138820494 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "The governance of international sport is dominated by the SINGOs (sporting international non-governmental organisations). The IOC, FIFA, IAAF and the FIA wield global influence, but how exactly do such complex organisations operate? This important book examines the rise of the SINGOs, their structures, organisational behaviour, and their power in the context of modern sport and international politics. Written by two world-leading experts, the book sheds new light on the relationship between these SINGOs and the sports which they govern. It provides a close critical analysis of the policies and practices of the most important international sport organisations, from their historical origins to the present day. Using case studies of key events such as the Olympics and the recent FIFA scandals, it examines the central question of how best to understand the significance of these organisations today. Combining historical insight with original research, Understanding International Sport Organisations: Principles, power and possibilities is essential reading for anyone with an interest in the politics of sport, the sociology of sport, sport administration, sport business or sport management." --
Автор: Horne, John , Whannel, Garry Название: Understanding the Olympics ISBN: 0367363194 ISBN-13(EAN): 9780367363192 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical and economic context of the Games.
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