Автор: Ravi S. Sharma, Margaret Tan, Francis Pereira Название: Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues ISBN: 1613501471 ISBN-13(EAN): 9781613501474 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 184800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Автор: Willman Paul Название: Understanding Management ISBN: 0198716923 ISBN-13(EAN): 9780198716921 Издательство: Oxford Academ Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive introductory text explains the roots of the management field in the social sciences; and how it developed and why. Appealing to those with a broad interest in the area, this book will also act as a guide to the extensive literatures in the field for those wishing to go further
Автор: Robert Kozielski Название: Understanding the New Business Paradigm in Eastern Europe: Lessons on Building a Successful Small Business ISBN: 1787141217 ISBN-13(EAN): 9781787141216 Издательство: Emerald Рейтинг: Цена: 109760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of "four-leaf clover" based on the experiences of companies competing on both the developed and emerging markets. It seems to be the first publication in which such comparison and confrontation were made.
Автор: Ryan Damian Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation ISBN: 0749478438 ISBN-13(EAN): 9780749478438 Издательство: TBS/GBS Рейтинг: Цена: 27440.00 T Наличие на складе: Невозможна поставка. Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Автор: Raskino Mark, Waller Graham Название: Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself ISBN: 1629560731 ISBN-13(EAN): 9781629560731 Издательство: Taylor&Francis Рейтинг: Цена: 29590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.
Автор: Williams Название: Understanding the Hospitality Consumer ISBN: 1138134724 ISBN-13(EAN): 9781138134720 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.
Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer': * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
Do you want to learn the most up to date social media marketing strategies? If so then keep reading...
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Understanding why some people will fail social media marketing and why others will not
And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you've never tried social media marketing before, you will still be able to get to a high level of success.
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Do you want to learn the most up to date social media marketing strategies? If so then keep reading...
Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
In Social Media Marketing Mastery, you will discover:
A simple trick you can do to increase sales with your ad campaigns profitably
The best social media platforms you should be marketing on today
The one method that you should follow when creating your customer profiles
Why using these specific social media marketing software's can help you for making money with social media marketing
Understanding why some people will fail social media marketing and why others will not
And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you've never tried social media marketing before, you will still be able to get to a high level of success.
So, if you don't just want to transform your bank account but instead revolutionize your life, then click "Add to cart" in the top right corner NOW
Автор: Koehler Название: Understanding Cyber Risk ISBN: 1472477790 ISBN-13(EAN): 9781472477798 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Here, the author provides a wealth of real world examples from diverse industries from all over the world on how company assets are attacked via the cyber world and the cases clearly show that every organization can fall victim to a cyberattack, regardless of the size or country of origin.
Автор: Lerer Название: Digital Strategies in the Pharmaceutical Industry ISBN: 1403903794 ISBN-13(EAN): 9781403903792 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry.
Автор: Wendy Bendoni Название: Social Media for Fashion Marketing: Storytelling in a Digital World ISBN: 1474233325 ISBN-13(EAN): 9781474233323 Издательство: Bloomsbury Academic Рейтинг: Цена: 42230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour. This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools. Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).
Автор: Clare Harris Название: The Fundamentals of Digital Fashion Marketing ISBN: 1474220851 ISBN-13(EAN): 9781474220859 Издательство: Bloomsbury Academic Рейтинг: Цена: 31670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
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